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  • 210 Delburg St, Davidson, NC 28036, United States
  • +1 803-701-9243
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Armin Kakas

Founder, Managing Partner

Armin is a high-octane advanced analytics and revenue management expert with an entrepreneurial spirit and hands-on leadership style. His Commercial Analytics advisory work and data commercialization strategies have driven transformational change for companies and opened new data revenue streams.

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About

Armin is a high-octane advanced analytics and revenue management expert with an entrepreneurial spirit and hands-on leadership style. His Commercial Analytics advisory work and data commercialization strategies have driven transformational change for companies and opened new data revenue streams.

As Vice President, Head of Advanced Analytics Commercialization at North America’s leading $5.5B consumer durables distributor, Armin co-founded an analytics subsidiary that enabled the parent company to monetize its data while improving its business decision-making capabilities. He grew the business from 0 to over 2,500 retail locations and manufacturers as customers, providing them with innovative SaaS solutions that captured Point-of-Sale transactional data and served up syndicated market insights, profit, sales mix, and inventory optimization capabilities. Armin masterminded and launched ML-enabled Commercial Analytics products for internal groups in Revenue Management, Sales, and Marketing, contributing to an impressive 35% sales increase and 2x EBITDA growth within three years.

Before this role, Armin was the Head of Data Science in the Revenue Management group, where he built and launched a pricing optimization platform within 90 days. He created the company’s first machine learning-enabled pricing markdown optimization solution, unlocking significant liquidity and gross profit opportunities.

Armin’s career spans 15+ years in B2C and B2B Revenue Growth Analytics, with a strong track record of boosting volume and profits while delivering positive customer outcomes.

His analytics career began at a leading Food & Beverage Company, where he transformed a pricing execution team into a data-driven strategic revenue management group. His work continued at a Fortune 100 retailer, building the company’s dynamic pricing capability and deploying it to over 1,000 retail stores.

A trusted authority in the field, Armin maintains a keen awareness of the Commercial Analytics landscape, actively managing a popular newsletter and hosting analytics webinars for anyone seeking to understand and capitalize on the dynamics of Revenue Growth Analytics.

Education

  • UNIVERSITY OF VIRGINIA – DARDEN SCHOOL OF BUSINESS
    MBA – Decision Analytics and Business Ethics Focus
  • BAKER UNIVERSITY
    Bachelor of Business Administration

Certifications & Continued Education

  • Executive Certificate in Technology & Operations, Data Monetization – Massachusetts Institute of Technology (MIT)
  • Graduate Certificate Program in Machine Learning & Artificial Intelligence – MIT
  • Google Cloud Certified Professional Data Engineer (Google)
  • Graduate Certificate Program in Machine Learning – University of Washington Summer Prog
  • Summer Program in Quantitative Methods, Bayesian Modeling – University of Michigan
  • Executive Education Program, Pricing Strategies – The Wharton School (University of Pennsylvania)
  • Specializations in Deep Learning and Data Science

Organizations

  • Promotion Optimization Institute
  • The American Statistical Association
  • Institute for Operations Research and the Management Sciences

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Revology Analytics logo with webinar title on marketing mix modeling.
Video and Webinar Recording
Armin Kakas

Leveraging Meta’s Robyn for Effective Marketing Mix Modeling

Unleashing the Power of Data-Driven Marketing in a Post-Cookie World

In a marketing landscape adapting to the demise of 3rd party cookies, making sense of your marketing channels is not just vital; it’s challenging.

Marketing Mix Modeling (MMM) offers a strategic, comprehensive view of marketing performance, free from the constraints and challenges of cookie-based tracking.

Read More »
August 6, 2024 No Comments
AI/ML demand forecasting for smarter manufacturing and inventory management.
Articles
Armin Kakas

Reduce Inventory Waste, Boost Profits – AI/ML-Enabled Demand Forecasting for Smarter Manufacturing

Mid-market manufacturing businesses often struggle with accurate demand predictions due to evolving customer preferences and changing market trends. This complicates stock management and necessitates innovative strategies to reduce waste.

Advanced AI/ML-enabled demand forecasting can significantly improve capacity planning, financial planning, and profit margins by enhancing forecast accuracy. Traditional methods, relying on outdated data and gut instinct, fall short, while AI/ML technologies analyze vast data sets to identify patterns and adapt to dynamic market conditions.

Read More »
August 6, 2024 No Comments
B2B price elasticity model illustration for analytics and pricing strategies.
Video and Webinar Recording
Armin Kakas

How to Build an Effective B2B Price Elasticity Model (in under 90 minutes)

Understanding the business impact of price changes and promotional investments is crucial for effective revenue management. In this webinar, we’ll guide you through building a B2B Price Elasticity Model in under 90 minutes, using both Linear Regression and Machine Learning methods. Learn how to increase price realization, optimize inventory, and drive net sales and gross profits. Attendees will receive a comprehensive blueprint and R code to implement in their organizations.

Read More »
August 5, 2024 No Comments
B2B margin analytics and optimization platform for rapid deployment.
Video and Webinar Recording
Armin Kakas

How To Build a B2B Margin Analytics & Optimization Platform (in under 90 days)

A 1% Net Price realization can drive, on average, an 11% improvement in Operating Profits, making Pricing the most critical business lever.

To achieve this, robust Margin Analytics & Optimization capabilities are essential.

These capabilities help control price discounts, reduce variability in margin profiles, and empower sales teams with rapid pricing insights. Using open-source tools like R and Python, along with self-serve BI tools like Tableau and Power BI, organizations can build a best-in-class Margin Analytics platform efficiently.

Read More »
August 5, 2024 No Comments
Dashboard showing pricing, discounts, and margin analytics in Tableau.
Video and Webinar Recording
Armin Kakas

Driving Pricing and Discounting Discipline with Margin Analytics (in Tableau)

Discover how to build a B2B Margin Analytics & Optimization platform in Tableau, addressing key pricing and discounting challenges. Learn to identify Gross Profit drivers, coach your Sales team, and optimize discount strategies to boost Net Sales and profitability. Watch now for actionable insights and practical solutions.

Read More »
August 2, 2024 No Comments
Food CPG consumer case study focusing on pricing, clarity, and offer design.
Case Studies
Armin Kakas

Consumer: Food CPG – Case Study

Industry: Food CPG – breakfast & snacks
Area: Pricing Power Clarity, Offering Design & List Price Optimization

In collaboration with EBITDA Catalyst, Revology’s strategic partner for driving value creation for mid-market Private Equity.

Read More »
August 1, 2024 No Comments
Car on stacked coins with percentage symbol, representing auto service profit margins.
Articles
Armin Kakas

Optimizing Profit Margins for Auto Service, Repair & Tire Retailers: Tactics for Smart Pricing and Revenue Growth Management

In the Auto Service, Repair, & Tire retail industry, mastering pricing strategies is critical for maximizing profit margins and driving sustainable growth. This guide reveals powerful pricing tactics for automotive parts, tires, and services, enabling retailers to outpace competitors and boost profitability. Discover how to leverage advanced analytics and implement strategic discounting to enhance financial performance and secure long-term success in the automotive retail market.

Read More »
July 30, 2024 No Comments
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210 Delburg St, Davidson, NC 28036, United States
+1 803-701-9243

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