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Advanced analytics dashboard for sales and marketing insights.
Articles
Armin

Enhancing Sales & Marketing for Manufacturers: Building Robust Insights Capabilities

Manufacturers need more than great products to stay competitive—they need deep customer understanding and smart decision-making. Traditional methods like Excel spreadsheets fall short. Advanced insights capabilities help manufacturers uncover hidden opportunities, streamline operations, and connect meaningfully with customers by turning data into actionable strategies.

To achieve this, manufacturers should collect, analyze, and apply accurate data across their sales and marketing infrastructure. Clean data, the right tools, and a data-driven culture are essential for leveraging insights to drive growth and improve customer engagement.

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July 2, 2024 No Comments
Data visualization of sales and marketing metrics for revenue growth analysis.
Articles
Armin

Unlocking Sales & Marketing Potential with Revenue Growth Analytics: A Strategic Blueprint

Explains how mid-market companies can revolutionize their revenue strategies using advanced analytics, machine learning, and AI. It details how these technologies help identify inefficiencies, enabling companies to make informed, data-driven decisions. This strategic approach is essential for optimizing sales and marketing operations, ultimately leading to sustainable growth and a stronger competitive position.

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June 18, 2024 No Comments
Dynamic markdown pricing to solve unproductive inventory challenges.
Articles
Armin

Solving Unproductive Inventory Challenge with Dynamic Markdown Pricing

Is the lack of robust clearance pricing strategy and manual pricing processes causing unnecessary and costly inventory buildup in your warehouses?

A leading $5B consumer durables wholesaler in North America wanted to unlock significant liquidity tied up in unproductive inventory by deploying in-house markdown optimization capabilities. Please read the below case study to understand how we helped them solve a $150MM unproductive inventory problem with dynamic clearance pricing.

This article is one in a series of five detailed case studies we will publish bi-weekly on key B2B Commercial Analytics topics. It gives insight into our outcome-based analytics process, including both technical and change management pieces.

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June 5, 2024 No Comments
Revology Analytics logo with marketing ROI icons and digital marketing elements.
Articles
Armin

Demystifying Marketing Analytics

In the complex world of marketing analytics, understanding the effectiveness of different marketing channels in driving customer conversions remains elusive for many.

Our latest article explores two powerful analytics techniques that can illuminate your marketing efforts: Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM). Even if you’re not a data science expert, we break down these complex methodologies into easily digestible insights for any commercial professional.

Discover the pros, cons, and best-use cases for MTA and MMM and how advancements in marketing analytics are democratizing access to these potent tools. Join me and Gabriele Franco, co-founder of the breakthrough marketing analytics startup Cassandra, as we unlock the full potential of your marketing investments.

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May 29, 2024 No Comments
Price-Value Map illustrating product profit optimization and competitor comparison.
Articles
Armin

RA Quick Insights: Optimizing Product Gross Profits with Price-Value Maps – Part 1

One of the critical mistakes earlier in my Revenue Growth Analytics career was relying on internal experts to inform the building of “Price-Value Maps” (aka. “PVM”) for our Products and those of key Competitors. It proved to be a costly mistake, and we ended up eroding Gross Profits and EBITDA as all of our Price List increases were heavily offset by increased Rebates, Promotional and Shopper Marketing spend.

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May 23, 2024 No Comments
Business professional analyzing revenue growth data at desk.
Articles
Armin

7 Ways Companies Boost Operating Profits Through Revenue Growth Analytics

Modern companies collect substantial amounts of data. The data captured worldwide is expected to exceed 180 zettabytes by 2025, up from 64.2 zettabytes in 2020. This proliferation of data presents a massive opportunity for companies seeking to gain valuable insights into their customers and operations.

Yet, most businesses don’t use data effectively, as up to 73% of all data goes unused. So, how can companies leverage the data they collect to boost profitability? In this article, we’ll explore how businesses, particularly in the mid-market space, or those finding themselves “data rich, but insights poor,” can gather and use data better and increase profit margins through advanced analytics.

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May 11, 2024 No Comments
Business analytics dashboard showing profit metrics and data trends.
Articles
Armin

Leveraging Commercial Analytics for Profit Growth in Acquisition-Heavy Companies

Explore how leveraging advanced commercial analytics can dramatically enhance profit margins for companies growing through acquisitions. Our latest article dives into the pivotal role of unified data sources and system integration in streamlining operations and boosting profitability. Discover how tools like Revenue Growth Analytics reduce manual data processing and provide actionable insights that lead to more efficient decision-making and optimized business strategies. Read the complete insights to understand the transformative impact of these technologies, tools, and methods on acquisition-heavy companies.

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May 3, 2024 No Comments
AI-driven B2B sales podcast discussing AI's impact on sales productivity, efficiency, and job roles.
Video and Webinar Recording
Armin

Podcast Interview: AI for B2B Sales

Revology Analytics recently had the opportunity to collaborate with Sales & Marketing experts from the Alexander Group, a leading Revenue Growth Strategy consultancy, where we discussed the impact of AI on B2B Sales Teams.

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February 18, 2024 No Comments
Scales balancing AI robots and technology components in a modern setting.
Articles
Armin

Why Mid-Market Companies Should Focus on Practical Solutions Before AI

It’s easy for us to get caught in the hype surrounding the latest and greatest tech advancements. Currently, AI is at the forefront of this phenomenon (what Gartner calls “peak of inflated expectations”). While AI certainly holds transformative potential, companies must approach its adoption with a measured perspective, especially in the mid-market sector (think $100MM-$1B in revenues).

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February 7, 2024 No Comments
Revenue growth analytics insights for business performance.
Articles
Armin

RA Quick Insights: Smarter Discounting for B2B

Discover how strategic discounting transforms customer engagement and drives profitability in this week’s Revology Analytics Insights video. Learn to tailor discounts effectively, ensuring sales growth and customer loyalty without compromising your bottom line.

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January 28, 2024 No Comments
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Have a Revenue Growth Analytics pain point, a question, or a content suggestion?

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210 Delburg St, Davidson, NC 28036, United States
+1 803-701-9243

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