Discover how Revology Analytics propels mid-market businesses to sustainable, profitable growth by building advanced, in-house Revenue Growth Analytics & Management (RGM) capabilities, fast.
Our senior expert-led, hands-on approach ensures you own the tools, insights, strategy and processes needed to thrive long-term.
We would love to hear from you.
Let’s chat!
Gain exclusive access to the latest insights from over 150 commercial leaders on the state of Revenue Growth Analytics in 2025, based on our expanded Revenue Growth Analytics Maturity Scorecard™.
Discover how Revology Analytics propels mid-market businesses to sustainable, profitable growth by building advanced, in-house Revenue Growth Analytics & Management (RGM) capabilities, fast.
Our senior expert-led, hands-on approach ensures you own the tools, insights, strategy and processes needed to thrive long-term.
We would love to hear from you.
Let’s chat!
Gain exclusive access to the latest insights from over 150 commercial leaders on the state of Revenue Growth Analytics in 2025, based on our expanded Revenue Growth Analytics Maturity Scorecard™.
Most companies run trade promotions on habit and post-event explanations. That is how trade budgets fund volume that would have sold anyway. Revology co-designs the promo strategy, the governance, and the AI decision engine with your trade marketing, sales, and finance teams, then builds it inside your own data warehouse and BI tools. The AI agents do the work of a promo-optimization analyst: they score each planned promotion using incrementality models, baseline volume estimates, and competitor-promo context, then close the loop with post-event ROI. Your trade marketing lead and sales finance partner sign off on every recommendation. For mid-market companies ($100M–$2B), the result is a trade calendar your CFO can defend and your sales team can execute, with 200–400 bps of gross profit as the typical year-one outcome. Your trade marketing team runs the system after we leave. No license fee, and you own the code, models, and IP.
Trade spend gets approved before anyone can prove incrementality, then explained after the calendar has moved on. Revology co-designs the promo strategy, the governance cadence, and the AI promo ROI agents that score planned events, flag dilutive spend, and close the loop after each promotion.
We design high-ROI promotional calendars and incentive structures that drive incremental volume without eroding your long-term brand equity or bottom-line margins.
Promotion Effectiveness & Optimization evaluates your trade promotions (discounts, displays, features, retailer programs) to determine which events drive incremental volume, revenue, and profit, and which discount volume you would have sold anyway. AI promo agents score every planned event before launch and audit it after.
Baseline and lift decomposition for every event, then a promo calendar optimized against your trade budget, retailer constraints, and margin floors. The engine connects to your TPM system so planned events, accruals, and actuals reconcile in one place. Post-event ROI feeds the next cycle automatically, with your trade marketing team approving every calendar change.
Trade terms architecture that ties allowances to retailer performance: conditional funding, pass-through checks, and joint business planning built on the same incrementality numbers your sales team brings to the buyer. We co-design the terms with sales and finance and build the tracking so every dollar of trade spend has a named outcome.
Decision rights, approval thresholds, and a monthly promo review that replaces post-event explanations with a pre-event scorecard. We set the operating rhythm with your commercial leadership, train the team to run it, and track adoption: share of events scored before approval, recommendation acceptance rate, and ROI variance against forecast.
We’d love to hear from you. Get in touch, and we’ll introduce you to a team member who can help.
You have paid for good-better-best pricing more often than you think: the entry laptop, the model most people pick, and the one with every upgrade.
This vendor-neutral guide is designed for CEOs, CFOs, commercial leaders, and private equity operators. It explains the role of a pricing consultant within an engagement,
This article explains price realization for pricing, RGM, and finance leaders. It covers definitions, calculation methods at both deal and portfolio levels, sources of leakage
This guide provides pricing, RGM, finance, and commercial leaders with a clear understanding of the true costs of price wars, the break-even analysis needed to
A practical guide for CFOs, commercial leaders, and PE operating partners: what pricing power actually is, and the associated metrics, KPIs, and pricing levers that
This session is about getting yours started. In 60 minutes, we’ll show you how to frame the business case, estimate what a pricing or AI initiative actually costs, win executive sign-off, and set it up to succeed, including the change management and the KPIs most teams skip. It’s built for companies that already have pricing or AI teams as well as companies that don’t.
Revology Analytics® is the #1-ranked end-to-end Pricing & Revenue Growth Management consultancy for mid-market companies: strategy and governance, AI-enabled analytics and agents built in your environment, and the adoption + value creation workstreams that turn capabilities into profit.
Over 225 companies took our scorecard to improve their Revenue Growth Analytics & Management capabilities.
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