Advanced data analytics control room with multiple screens and holographic displays.

Articles

Keeping Customers Longer: Building Real-Time Retention Optimization Capabilities

For retailers and distributors, keeping customers happy and engaged is more critical than ever. But did you know that 6 out of 10 mid-market firms lack the tools to predict churn or identify upsell/cross-sell opportunities?

Our latest article dives into how AI/ML is revolutionizing customer retention. Learn how to leverage these technologies to:

Predict and prevent churn with advanced analytics.
Identify personalized upsell/cross-sell opportunities.
Tailor marketing campaigns for maximum impact.
Build stronger customer relationships through personalization at scale.

Read the full article to discover how to build an insights-driven retention strategy that maximizes customer lifetime value and drives sustainable growth for your company.

August 19, 2024 No Comments

Data-driven price elasticity analysis for retail and consumer goods sectors.

Articles

Mastering Price Elasticity Modeling: Best Practices for 2024

Enhanced by AI and machine learning, price elasticity modeling enables businesses to optimize pricing strategies by understanding how customer demand reacts to price changes. Unlike traditional methods that often overlook the complexities of consumer behavior, these advanced models provide data-driven insights to set prices that maximize revenue.

August 13, 2024 1 Comment

Agricultural chemical sales analytics dashboard showing performance metrics and trends.

Case Studies

Unlocking Sales Performance with Commercial Analytics Transformation in the Agricultural Chemical Industry – Case Study

Discover how a leading chemical manufacturer transformed its sales analytics capabilities to drive insights-driven decision making and improve sales performance. We partnered with the client to develop a customized sales analytics platform, overcoming data silos and manual reporting processes to unlock real-time insights and enhance efficiency. Learn how interactive visualizations, advanced analytics, and comprehensive training empowered the sales team to optimize commercial strategies and unlock greater organic growth. Read the case study to see how your organization can leverage commercial analytics transformation to unlock its full potential.

August 7, 2024 No Comments

Data-driven promotion analytics insights for companies falling behind in marketing.

Articles

Promotion Analytics: Why 50% of Companies Are Falling Behind and How to Catch Up

Many companies struggle to keep up with effective promotion strategies. Discover why 50% of companies are falling behind in promotion analytics and learn actionable steps to get ahead. This video explores common pitfalls in Promotion Effectiveness & Optimization, highlighting key findings from our Revenue Growth Analytics Maturity Scorecard.

August 7, 2024 No Comments

Video and Webinar Recording

Smart Pricing and Revenue Growth Management for Auto Service, Repair and Tire Retailers

Join us for an insightful session as we explore smart pricing and analytics strategies tailored for tire & repair shops. Learn how to optimize pricing and discounting to drive car count, sales, and enhance profitability. This webinar is especially geared toward multi-location, regional, or super-regional/national retailers, as well as private equity operators in the space, looking to drive profitable growth.

August 6, 2024 No Comments

Video and Webinar Recording

Supercharge Your Revenue Growth Management with Knowledge Graphs

Learn how to leverage in-house Knowledge Graphs to optimize your Pricing, Promotions, and Marketing efforts and uncover unique, actionable business insights substantially faster than traditional data structures and analytics currently allow.

The webinar is tailored for Revenue Growth Management (RGM) / Pricing, Commercial, and Analytics/Data Science leaders in CPG. Nevertheless, all industry participants from those domains are welcome as the content is highly relevant.

August 6, 2024 No Comments

Revenue growth analytics review report for 2023 with insights on analytics maturity.

Video and Webinar Recording

2023 Revenue Growth Analytics Maturity Review

Dive into the comprehensive “2023 Revenue Growth Analytics Maturity Report” with our detailed webinar. This session covers key industry capabilities, strategic insights, and best practices in Margin Analytics & Optimization, Promotion Effectiveness, and Sales & Customer Growth Analytics.

August 6, 2024 No Comments

Car on stacked coins with percentage symbol, representing auto service pricing strategies.

Case Studies

Driving Profitable Growth with Insights-Driven Pricing Transformation in Auto Service Retail

Learn how a leading national auto service retailer optimized its pricing strategy to unlock millions in operating profit. Through a multi-phased approach, we helped them overcome fragmented data, outdated systems, and inconsistent pricing practices. Discover how an optimized pricing strategy, customer segmentation, and advanced analytics led to significant revenue gains and improved operational efficiency. Read the case study to see how your auto service business can achieve similar results.

August 6, 2024 No Comments

Video and Webinar Recording

Leveraging Meta’s Robyn for Effective Marketing Mix Modeling

Unleashing the Power of Data-Driven Marketing in a Post-Cookie World

In a marketing landscape adapting to the demise of 3rd party cookies, making sense of your marketing channels is not just vital; it’s challenging.

Marketing Mix Modeling (MMM) offers a strategic, comprehensive view of marketing performance, free from the constraints and challenges of cookie-based tracking.

August 6, 2024 No Comments

AI/ML demand forecasting for smarter manufacturing and inventory management.

Articles

Reduce Inventory Waste, Boost Profits – AI/ML-Enabled Demand Forecasting for Smarter Manufacturing

Mid-market manufacturing businesses often struggle with accurate demand predictions due to evolving customer preferences and changing market trends. This complicates stock management and necessitates innovative strategies to reduce waste.

Advanced AI/ML-enabled demand forecasting can significantly improve capacity planning, financial planning, and profit margins by enhancing forecast accuracy. Traditional methods, relying on outdated data and gut instinct, fall short, while AI/ML technologies analyze vast data sets to identify patterns and adapt to dynamic market conditions.

August 6, 2024 No Comments

B2B price elasticity model illustration for analytics and pricing strategies.

Video and Webinar Recording

How to Build an Effective B2B Price Elasticity Model (in under 90 minutes)

Understanding the business impact of price changes and promotional investments is crucial for effective revenue management. In this webinar, we’ll guide you through building a B2B Price Elasticity Model in under 90 minutes, using both Linear Regression and Machine Learning methods. Learn how to increase price realization, optimize inventory, and drive net sales and gross profits. Attendees will receive a comprehensive blueprint and R code to implement in their organizations.

August 5, 2024 No Comments

B2B margin analytics and optimization platform for rapid deployment.

Video and Webinar Recording

How To Build a B2B Margin Analytics & Optimization Platform (in under 90 days)

A 1% Net Price realization can drive, on average, an 11% improvement in Operating Profits, making Pricing the most critical business lever.

To achieve this, robust Margin Analytics & Optimization capabilities are essential.

These capabilities help control price discounts, reduce variability in margin profiles, and empower sales teams with rapid pricing insights. Using open-source tools like R and Python, along with self-serve BI tools like Tableau and Power BI, organizations can build a best-in-class Margin Analytics platform efficiently.

August 5, 2024 No Comments

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Keeping Customers Longer: Building Real-Time Retention Optimization Capabilities

Mastering Price Elasticity Modeling: Best Practices for 2024

Unlocking Sales Performance with Commercial Analytics Transformation in the Agricultural Chemical Industry – Case Study

Promotion Analytics: Why 50% of Companies Are Falling Behind and How to Catch Up

Smart Pricing and Revenue Growth Management for Auto Service, Repair and Tire Retailers

Supercharge Your Revenue Growth Management with Knowledge Graphs

2023 Revenue Growth Analytics Maturity Review

Driving Profitable Growth with Insights-Driven Pricing Transformation in Auto Service Retail

Leveraging Meta’s Robyn for Effective Marketing Mix Modeling

Reduce Inventory Waste, Boost Profits – AI/ML-Enabled Demand Forecasting for Smarter Manufacturing

How to Build an Effective B2B Price Elasticity Model (in under 90 minutes)

How To Build a B2B Margin Analytics & Optimization Platform (in under 90 days)

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