The Revenue Growth Analytics Partner to Executives Driving Pricing, Sales, and Marketing Excellence

Revology Analytics is at the intersection of Advanced Analytics and Revenue Growth Management and specializes in impact and execution. If profitable growth, EBITDA expansion, and higher valuations are your goals, our strategies can help you achieve them.

We help mid-market companies ($10 million to $1 billion in revenues) overcome hurdles and elevate their business with pragmatic solutions focused on three critical areas:

Pricing and Revenue Management

Sales and Marketing AI Enablement

Commercial Analytics Transformation

FEATURED

Mastering Price Elasticity Modeling

Gain a competitive edge by mastering price elasticity modeling with our 50-page comprehensive guide, designed for Pricing and Finance Leaders, Data Scientists, and Decision-Makers. Learn how to leverage advanced analytical tools, from regression techniques to machine learning models, to optimize pricing strategies, enhance profitability, and predict consumer behavior.

Download Now to access exclusive insights, tools, and strategies to help you transform your pricing approach, outpace competitors, and drive profitable revenue growth.

Download Whitepaper

Unlock Profitable Growth:
AI/ML Strategies for Revenue Optimization in Distribution

Are Traditional Methods Holding Back Your Growth?

Distributors now face unprecedented pressures—intense competition, inflationary challenges, and shifting customer demands. Strategies that once guaranteed success are no longer sufficient to meet ambitious growth targets. Unplanned discounts squeeze margins, customer churn threatens revenue stability, and vast product assortments complicate cross-selling opportunities.

Download Whitepaper

Elevate Your Profits with Smart Pricing Strategy

Unlock unparalleled insights and actionable strategies with our comprehensive whitepaper. Learn how to leverage Revenue Growth Analytics to enhance your sales and marketing efforts, outpace competitors, and drive sustainable growth.

Download now to start making insights-driven decisions that elevate your Sales & Marketing productivity.

Download Whitepaper

Transform your Sales & Marketing with Revenue Growth Analytics

Unlock actionable insights and strategic approaches with our comprehensive guide. Learn how to optimize Profits and Car Count for auto service, repair, and tire retailers through smart pricing and advanced revenue management techniques.

Download now to elevate your Operating Profits and stay ahead in a competitive market.

Download Whitepaper

We Answer Key Questions For You to Drive Profitable Growth

Pricing and Revenue Management

What are the main gaps in our pricing strategy and execution that prevent us from taking advantage of these opportunities, and how can we address them?

How can we develop a comprehensive internal roadmap, including the necessary capabilities, talent, culture, and a "pricing operating system," to enhance our pricing effectiveness and ensure the success of future investments?

How can we adjust our pricing or product value proposition in response to customer feedback to either mitigate revenue or gross profit erosion or accelerate growth?

What is the business and customer impact of my promotional investment decisions?

What is my and my customers' ROI of promotional investments?

How should I allocate my promotional budget to optimize gross profit and revenues?

Learn more

Sales and Marketing Enablement

Where are my most significant retention, upsell, and cross-sell opportunities to drive sales growth?

What is the ROI of my marketing spend, and how can I optimize my marketing mix?

How can I leverage my data assets to drive incremental value for my sales teams and customers, including shortening sales cycles and increasing win rates?

How can I ensure my sales and marketing strategies are continuously optimized for performance?

How can I enhance my customer experience and engagement throughout the customer journey?

Learn more

Commercial Analytics Transformation

Where can we identify key opportunities to integrate data and insights automation to empower CFOs and Chief Strategy/Transformation Officers in making more informed decisions?

What are the primary challenges in our current data management and analytics strategies where artificial intelligence could offer significant enhancements, and how can we implement these solutions?

How can we develop a streamlined process for consolidating disparate data into a global data warehouse to establish a reliable single source of truth for strategic commercial decision-making?

What steps should we take to implement scalable, automated reporting and forecasting solutions that effectively improve sales productivity, financial performance, and market responsiveness?

Learn more

Elevate your business with Revology Analytics

Our commitment to up-leveling your business goes far deeper than suggestions in a fancy PowerPoint presentation. Our revenue growth management and data science executives bring real-world experience across retail, manufacturing, and distribution industries. We’re experts at the intersection of Revenue Growth Management and AI/ML — and in translating that expertise into actionable acceleration strategies.

Start by measuring your company's revenue analytics capabilities with our free scorecard assessment. Then, contact us, and we’ll help turn your areas of opportunity into strengths.

Stay informed on the latest trends and insights by connecting with us through our social media profiles.

Advanced Analytics Training Programs

Transformative Learning for Sales, Marketing, and Finance Leaders

Advanced Price
Analytics Program

This 3-day intensive course (in-person or online) delves deeper into advanced pricing analytics and promotional optimization concepts, incorporating examples using R and Python machine learning algorithms.

Learn more

Advanced Sales
& Marketing Analytics

This 3-day in-depth course explores advanced sales & customer analytics, predictive modeling techniques, and marketing spend optimization strategies with hands-on sessions in R and Python.

Learn more

Revenue Growth Analytics Program

Advanced Revenue Growth Analytics is a tailored training program integrating the best of our Advanced Programs in Sales & Customer Analytics and Price & Promotion Optimization.

Learn more

Check your score now

Want to know how to augment your Revenue Growth Analytics capabilities to be industry best-in-class?

Take the scorecard

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updates and insights.

Fabio Alamini

Finance and Analytics Leader, Electrolux North America

"The insights are a great combination of business knowledge, data & analytics, and the technicalities and complexity of Pricing. Interestingly, subjects that come up in the articles and posts clearly represent strategic challenges and data-driven decisions we face in our day-to-day agenda. We are not alone :) Revology Analytics does a great job making the insights simple to follow and apply in our business regardless of the particularities of our organization/industry. They somehow challenge us to be better professionals, learn something new or just spark curiosity to apply new concepts with our data. The articles are quite popular in our organization, and if for some reason we miss the “alert”, soon we will get it via email from one of our business partners."

Ankur Barot

Strategic Initiatives Manager at Bigbasket

"Subscribing to Revology Analytics' newsletter on pricing analytics and revenue maximization has been an invaluable decision for my knowledge. The content they provide is exceptional, covering topics like price optimization, customer segmentation, and revenue maximization. The articles are well-researched, offering practical insights and strategies that can have direct impacted on bottom line. I appreciate their ability to break down complex concepts into actionable steps. If you're looking to unlock the power of pricing analytics and revenue management, this newsletter is a must-have resource."

Kristen Allen

Director of Analytics - Johnson Outdoors

"Revology understands that not all organizations are at the same level of data/analytics maturity and shares ways to maximize impact on the business with data."

Signe Nielsen

Pricing Analyst - Actona Group

"I'm very pleased to follow Revology Analytics Insider, and your analysis inspires my daily work. I like it for being concrete and easy to execute."

Felipe Kloc

Business Intelligence Manager, Adama US

"I really appreciate how the articles are focused on results, not only how to properly show data. And that’s what companies are looking for… Not just good analysis, but analysis that can drive the company to better results. That’s what creates the most value to me."

Ganashyam Subramaniyan

Pricing Director, Astec Industries

"The articles are quite insightful and practical. It nudges me to think about refining my own pricing/analytical function without getting bogged down by thoughts of enterprise-wide solutions implementation. It is evident that the content is written by someone who has actually gone through all these analyses. It is much more detailed than most other topics/white papers in this space."

Emile Keyser

Pricing Leader, Lamb Weston

"Armin is a great pricing professional & colleague in this field. In particular, the quality of the (free) content he shares, is outstanding. I am sure the commercial and pricing communities will greatly benefit from his work, as it is very accessible in many ways. At the same time, he masters various ways of putting the content together (tableau, R etc) which makes it also beneficial for more experienced users. Armin, keep up the good work!"

Jose Veloz

Senior Pricing Analyst, Sixt HE

"I am getting practical advice that can be implemented immediately. For example, "Driving rapid margin actions with transactional data analysis" - an easy way to show performance and search for improvement in your firm. Revology's content is also technical for those looking to dive into the ins and outs of pricing and profitability optimization."

Rak-Joon Choi

VP, American Tire Distributors

"I enjoy the Revology Analytics Insider newsletter because it uses data close to actual business data to explain a story. I am reading a short business case study that is not too long but impactful enough to take away insightful tidbits I can remember in my day-to-day applications. Keep up the excellent work, Revology Analytics! I am running a few minutes late; my previous meeting is running over."

Rak-Joon Choi

VP, American Tire Distributors

Christine Carragee

JMC Properties LLC

"Armin thinks deeply and seeks to balance simplification with precision for practical solutions than can actually be applied. He writes in plain English, develops templates and tools that can be rehashed and applied elsewhere, and is generous with intellectual property. I can see how his methods quickly bring a lot of value to his clients. Small teams that can translate their experience into code, process tweaks, or prescriptive analytics and then communicate with any level in an organization are extremely rare."

WHAT CLIENTS SAY ABOUT OUR WORK & IMPACT

Client anonimized for privacy and confidentiality

Head of Analytics - leading Auto Service & Tire Retailer

"We hired Revology Analytics to establish our Revenue Growth Management (RGM) foundations as we struggled to create a consistent pricing strategy across hundreds of store locations. Over the years, we have acquired numerous retail banners, each with its pricing and discounting approach. Revology Analytics brought the perfect blend of advanced analytics, pricing expertise, and tire retail knowledge to provide a pragmatic structure for evolving our RGM strategy & capabilities. Their support helped us achieve significant results, delivering 7-figure gross profit impacts through pricing quick wins across our Parts & Tire business."

Nelson Tang

Data Scientist at a Leading CPG Company

"Revology Analytics provided a 3-day training for the Analytics folks in our Revenue Growth Management team and Supply Chain Management team. I appreciated how Revology was able to customize and tailor the material to cater to the variety in our team's strengths and weaknesses. There was always something new and novel every day, whether it was the application of a new technique in RGM or hard-won advice on how to grow your in-house RGM practice and communicate insights with stakeholders. As one of the more technical members of the team, I appreciated how Revology was able to share high level overviews of complex technical topics in a way that all members of our team could understand, while still being able to provide depth and detail as needed for this applied practitioner. I thought he made the topics approachable and accessible, and gave me more ideas and examples of how to apply new methods in my work. This was one of the best training sessions I've been a part of. Delivery and content were engaging and on top of all that Armin is a great person to be around."

Don Gualdoni

Senior Vice President Revenue Management - American Tire Distributors

"At American Tire Distributors we frequently found ourselves with "dusty inventory' -- tires and wheels that had minimal sales over a 6-month period -- that triggered a periodic fire sale clearance event. Armin and his team were tasked with breaking that cycle. His algorithmic solution identified the product that would become slow-moving by the 2-month mark then built pricing logic that sought out a market-clearing price point that would eliminate the inventory in a user-defined time period. If product started moving at acceptable volume and margins, his algorithm locked in that clearing price and in many cases resulted in the product being re-ordered and profitably sold. If the clearing price generated unacceptable margins then the SKU was blocked at that warehouse and further reductions were taken as-needed to clear the product by the desired date. This approach netted us several million dollars of incremental EBITDA annually while improving our balance sheet. When you hire Revology Analytics, you are getting both a business strategy partner and a Revenue Growth Analytics powerhouse firm. Countless times Armin exited my office with his last words being, "It is not impossible, we will figure out how to get it done." And Revology did."

Client anonimized for privacy and confidentiality

Vice President Strategy & Business Development - MedTech Company

"We hired Revology Analytics to build out our dynamic Revenue and Margin Analytics platform to support our global Pricing Excellence initiative. We already had a solid pricing strategy with tactics to be implemented by the commercial field. Yet, we needed someone with both strong pricing expertise and analytical / programming skills to design and develop a digital tool to bring all relevant insights at the fingertips of relevant stakeholders - to review key metrics, monitor progress, and drive strategy execution in the field. Revology Analytics was able to build a robust, easy-to-use, intuitive and automatic Margin Analytics platform tailored for both Sales and Finance/Pricing users in less than three months. These new analytics capabilities enabled our Sales teams to uncover incremental Net Sales and Margin opportunities through Discount rationalization and more surgical Price/Mix management. Additionally, Armin coached both our Commercial and Finance teams on how to use the analytical dashboards and what Sales, Pricing, or Discounting actions to take to drive Net Price Realization and Net Revenue growth. A combination of strong pricing and revenue management domain expertise, hands-on attitude, and collaborative spirit. Revology built a solution tailored to our needs, in a highly iterative way with key users. It was a pleasure to work with Armin and his team on this project, and we would hire them over again!"

Mason Bennett

AMVAC, VP North America Crop

"Revology Analytics built an outstanding Sales Performance Analytics platform that is very beneficial for optimization for our Sales organization. They were very responsive and organized in their approach to solve our needs."

Alberto Perez

Director of Finance, Nestle USA

"We engaged with Revology Analytics to establish a foundation for our RGM capabilities focusing into an initial diagnostic engagement and on-demand RGM & Sales Growth analytics - mainly trade promotional optimization, promotional compliance, pricing implementation and top line opportunities like white space/new distribution. To date, Revology has helped the organization to become a much more oriented revenue growth management organization with more rigor, analytics and more importantly, providing valuable real experience on how to implement with our customers. I would highly recommend Revology Analytics no matter if you are starting your RGM journey, or you need him for a specific on-demand project. They are highly skilled experienced professionals and the projects that he has delivered to us would help the organization highly to deliver 2023 Targets."

John Mohr

CEO, Company A

"At AMVAC we were looking for ways to present our sales information to a wide range of internal customers. Revology met the challenge and exceeded our expectations!"

Client anonymized for privacy and confidentiality

Sr. Director, Sales Analytics & Operations - Leading Medical Device Company

"Revology Analytics provided pricing analytics and tools far exceeding what was expected. They leveraged historical transactional and competitive analyses, and built price elasticity models to identify key trends and insights that drove meaningful actions. Specifically, Revology was able to identify trends between our wholesale promotions and retail promotions that were not previously available. They provided actionable tools to maintain and support pricing initiatives and help us to meet our margin expansion targets."

Pratik Kodial

Sr. Director - Pricing Analytics - Leading Specialty Retailer

"We hired Revology Analytics to build out our dynamic pricing capabilities in our nationwide brick & mortar (B&M) retail channel. Our company needed this capability to keep up with the competition and to deploy significant efficiencies to our legacy pricing process. As part of the dynamic pricing project, Armin and his team built robust competitive price index elasticity models to understand how sensitive each product was to competitor price movements. He architected a dynamic pricing optimization matrix based on category goals (market share or margin), competitive price elasticities, seasonality, and other vital elements. The final solution generated optimal prices and automated price execution for all pricing categories, with a merchant review step for Key Items. This solution drove +30bps in Gross Margin % in our pilot study and saved thousands of hours of manual pricing work each fiscal year. A prior consulting firm delivered similar work for our (smaller) online channel at 10x the cost and a similar timeline. Revology Analytics had the right intersection of the retail industry, pricing domain, and data science expertise to deliver an enhanced dynamic pricing capability at substantial savings to our company. They also knew that for the project to succeed, we needed to bring critical stakeholders along the development journey, from Concept/Design to Modeling and MVP Pilots. As a result, Category Executives and Senior Merchants were brought along the dynamic pricing journey, providing crucial input and feedback to both price modeling and implementation: this ensured stickiness and complete adoption of the solution."

Client anonimized for privacy and confidentiality

Sr. Director, Business Intelligence - Food & Beverage CPG

"My team engaged with Revology to build out our in-house Promotion Effectiveness & Optimization capabilities and train our 150+ sales organization on how to use them and drive Pricing & Promotional decisions and customer conversations. We were considering turnkey software providers, so-called "TPX vendors." Still, given the timing and the need for heavy customization, we asked our internal IT/BI organization to partner with a Revenue Analytics expert to build these capabilities according to our specifications. We had a solid, homegrown Trade Promotion Management system already. But we wanted to build the foundations around evaluating our Promo Spend ROIs and running future price investment scenario analyses with our Sales teams. Revology Analytics came in with a robust industry and domain expertise to design and build a solution that integrated our internal transaction and promotion master data with syndicated sales information from Nielsen/IRI. He led the concept, design, buildout, and deployment stages, bringing key folks from Sales, Category Management, and BI teams along the journey. We were able to deploy a complete solution to our Sales and Category Management teams within five months, including training. Most importantly, we did it 2x as fast and at 25% of the budget as turnkey solutions. With Revology Analytics, you're getting both Revenue Growth Management and Advanced Analytics experts with solid domain knowledge, which is essential for these high-impact projects."

Andrew Brooks, Ph.D.

Senior Vice President, Advanced Analytics for Consumer Durables Distributor

"When it comes to leading teams in analytics & data science, there tends to be a bimodal distribution of leadership talent: those with a deep understanding of the technology and those with a strong business orientation. Armin and the Revology Analytics leadership team have a profound experience in both. This is evidenced by the numerous occasions in which they pointed out improvements in the underlying technical aspect of a machine learning model to move the output closer to an optimal business solution. Beyond the technical, Armin and his team are empathetic to internal and external customers and bring an energy to the workplace that is unique and motivating for everyone around them. They are practical and not easily persuaded by unbacked hype, vital in the Analytics / ML world that sometimes straddles the thin line between cutting-edge and fantasy. The Revology team is decisive and able to make tough decisions, something needed in trusted Revenue Growth Analytics consultants."

Tyler Martines

Director of Sales Operations, American Tire Distributors

"No matter the industry, competitive pressures can create uncertainty in your pricing decisions. Deciding what is optimal for driving sellout while protecting profits is a difficult task for any decision maker. Revology Analytics will provide you with data driven insights to unlock revenue and growth for your business."

2023 Revenue Growth Analytics Maturity Report

Gain exclusive access to insights from 150 commercial leaders on the state of Revenue Growth Analytics in 2023 based on our 30-question Revenue Growth Analytics Maturity Scorecard™.

The 2023 Revenue Growth Analytics Maturity Report brings you an actionable deep dive into crucial Revenue Growth Analytics capabilities and associated maturity levels across various industries and company sizes for three core analytics categories:

Margin Analytics & Optimization

Promotion Effectiveness & Optimization

Sales & Customer Growth Analytics

The Revenue Growth Analytics Partner to Executives Driving Pricing, Sales, and Marketing Excellence

Mastering Price Elasticity Modeling

Unlock Profitable Growth:
AI/ML Strategies for Revenue Optimization in Distribution

Elevate Your Profits with Smart Pricing Strategy

Transform your Sales & Marketing with Revenue Growth Analytics