Discover how Revology Analytics propels mid-market businesses to sustainable, profitable growth by building advanced, in-house Revenue Growth Analytics & Management (RGM) capabilities, fast.
Our senior expert-led, hands-on approach ensures you own the tools, insights, strategy and processes needed to thrive long-term.
We would love to hear from you.
Let’s chat!
Gain exclusive access to the latest insights from over 150 commercial leaders on the state of Revenue Growth Analytics in 2025, based on our expanded Revenue Growth Analytics Maturity Scorecard™.
Discover how Revology Analytics propels mid-market businesses to sustainable, profitable growth by building advanced, in-house Revenue Growth Analytics & Management (RGM) capabilities, fast.
Our senior expert-led, hands-on approach ensures you own the tools, insights, strategy and processes needed to thrive long-term.
We would love to hear from you.
Let’s chat!
Gain exclusive access to the latest insights from over 150 commercial leaders on the state of Revenue Growth Analytics in 2025, based on our expanded Revenue Growth Analytics Maturity Scorecard™.
This is our flagship discipline. We partner with you to co-design your pricing strategy and governance, then build AI-enabled price analytics, optimization engines, and pricing agents, all inside your own environment. We train your team to run everything, so you own the process end to end. In our experience, companies see 200–400 bps of gross profit improvement in year one, usually translating to a 10–12% increase in operating profit dollars. When B2B channel pricing is included, you can expect 4–6% gross margin recovery.
Pricing is art and science. The art is reading the customer, channel, and competitive set; the science is the elasticity model, the price waterfall, the promo ROI engine, and the analytics that put a defensible number in your team’s hands before the next quote goes out. Revology co-designs both layers alongside your commercial team: pricing strategy and governance from former functional executives who have led pricing, plus the AI and modeling capability from partners with PhDs in artificial intelligence.
We build everything inside your environment, no black boxes. You get a pricing command center where finance, sales, and pricing teams all work from a single source of truth. You can stress-test prices or promotions before they hit the market, and let agents handle the heavy lifting between decisions. For mid-market companies ($100M–$2B), this becomes a pricing operating system your CFO and sales VP both trust. Your team owns the IP and the math. Most clients see 200–400 bps of gross profit improvement in year one, and 4–6% gross margin recovery when B2B channel pricing is in play.
Most mid-market companies leak margin in ways no monthly report surfaces: list prices that have not kept pace with cost, discounting that varies 10 points between reps for identical customers, promotions where nearly half the spend returns less than it costs, and channel terms negotiated years ago that nobody owns today. The data to find these leaks exists in your ERP and CRM right now. What is missing is the operating capability to find them systematically and close them for good: the strategy, the analytics, and the decision cadence. That capability is what we build.
We design the path (Strategy & Governance). Pricing strategy and monetization, value-based and dynamic pricing architectures, price-pack architecture, promotion and trade guardrails, and channel pricing policy, plus the governance cadence: decision rights, escalation rules, and the weekly operating rhythm that keeps pricing discipline alive.
We build the engines (Analytics & AI Capabilities). Causal price elasticity models, price waterfall and profit-leakage analytics, promotion effectiveness and optimization, markdown and clearance optimization, competitive pricing intelligence, and pricing and RGM agents that do the work of a promotion analyst or a pricing analyst, with your people signing off. All of it built by our partners inside your existing environment, co-designed with your commercial, finance, and IT teams so it fits your operation and your data, with no technical bloat and no license. AI is a strategic enabler here, not the product: when a simpler method reaches the goal faster, we use the simpler method.
We drive the adoption and execution. We do not hand over a deck or an engine and leave. Working sessions with sales and finance, pricing organization design, a reset operating rhythm, and hands-on training through our corporate training programs, so the elasticity models and Pricing & RGM agents get used in monthly Pricing & Promotion reviews instead of admired in a quarterly review.
Your organization prices differently than anyone else. We do not believe in one-size-fits-all frameworks or platforms that force you to adapt. Instead, we build solutions that fit your operating reality, your data, your processes, your people.
The outcome? Margin analytics, optimization, and pricing agents your team actually uses, delivered in three to four months, built in your environment, and fully operable without outside help. If you want ongoing support, we offer managed services at an affordable monthly fee, but you stay in control.
But don’t just take our word for it. See how other industry leaders have used solutions to grow their bottom lines.
Curious how much profit you could actually recover? Take the Revenue Growth Analytics Maturity Scorecard to benchmark where your organization stands, or connect with a partner to see what practical gains are possible in your P&L.
What are the main gaps in our pricing strategy and execution that prevent us from taking advantage of these opportunities, and how can we address them?
How can we develop a comprehensive internal roadmap, including the necessary capabilities, talent, culture, and a "pricing operating system," to enhance our pricing effectiveness and ensure the success of future investments?
How should I allocate my promotional budget to optimize gross profit and revenues?
What is the business and customer impact of my promotional investment decisions?
What is my and my customers' ROI of promotional investments?
How can we adjust our pricing or product value proposition in response to customer feedback to either mitigate revenue or gross profit erosion or accelerate growth?
Which parts of my pricing and promotion work can AI agents do today, and what stays with my team?
Pricing Strategy Development: Creating comprehensive pricing strategies that align with your business goals. This includes setting pricing objectives, defining pricing and discounting tactics, and developing a pricing segmentation and governance framework to ensure consistent execution and continuous improvement.
Pricing Governance and Policy Formulation: Establishing pricing policies and governance frameworks that standardize pricing decisions across the organization, ensuring compliance and reducing price variability.
Organizational Capability Building: Developing internal capabilities through training and workshops to empower your teams with the skills and knowledge necessary for effective pricing and revenue management.
Pricing Technology Implementation: Assisting in the selection, implementation, and integration of advanced pricing software and tools that support data-driven pricing decisions and enhance pricing processes.
Descriptive and Diagnostic Pricing Analytics Platform Development: Designing customizable and robust pricing analytics platforms using Power BI, Tableau, or custom web applications. These platforms provide functional leaders with critical insights that drive business and customer success. Our tailored data visualization solutions encompass various areas within Pricing, Promotions, Sales, and Marketing, allowing for dynamic and interactive data storytelling.
Price Waterfall and Profit Leakage Analysis: Pinpointing significant opportunities in your transactional pricing, helping your Pricing and Sales teams recapture lost profits, and putting more money in your pockets.
Growth Decomposition (Rate-Mix Analysis) and Optimization: Systematically decomposing the critical drivers of your Revenue and Gross Profit performance into Pricing, Cost, Unit Volume, and Sales Mix drivers, and helping your Sales teams to refocus their efforts on the right products, customers, or geographies and your Pricing teams to course-correct adverse pricing actions.
Industry Margin Pool Analysis: Providing insights on the winners and losers of your industry’s value chain, helping your Pricing and Sales teams negotiate better terms or restructure rebate programs into pay-for-performance agreements.
Price Elasticity Modeling: Using customized statistical modeling or more advanced machine learning algorithms to help you understand the Unit Volume and Profit impact of your regular (List Price) and promotional price changes and those of your competitors. Understand price sensitivity by product for your Distributors, Retailers, and Consumers.
Dynamic Scenario Analyses: Machine Learning-enabled Volume, Revenue, and Profit scenario analyses built into your Power BI, Tableau, or custom web platform environment for easy consumption and action by your Pricing and Sales teams.
Pricing Markdown Optimization: Customized solution to manage your clearance discounting strategy to balance the need for increased liquidity and incremental profit while delivering clear Markdown Pricing Guidelines to your Pricing and Sales teams.
Dynamic Pricing Capabilities: Saving you thousands of working hours annually on intelligent price analytics & execution for the long tail of your product assortment, tailored to the customer’s profile and market characteristics.
Competitive Pricing Intelligence and Lead/Follow Analyses: Helping your Pricing and Sales teams better understand your industry price position and anticipate competitor price moves.
Pricing Sentiment Analysis: Using Natural Language Processing to help you understand what product reviews, customer service interactions, and social media chatter say about your customer price perception.
Pricing & RGM AI Agents: Agents that do the repetitive analytical work of a pricing team, built in your environment on a governed data foundation: price-change recommendations from always-on elasticity, promotion post-mortems and pre-event scoring, margin leakage monitoring across the price waterfall, and the Monday performance commentary. Your people approve every decision; the agent does the work between decisions. See Pricing & RGM AI Agents
Perceived Price-Value Mapping: Compared to anchor brands, monitoring your relative price and value position in the marketplace helps you evaluate potential price or product changes to drive market share.
Conjoint Analysis / Gabor Granger / Van Westendorp Studies: Helping your Pricing and Product teams facilitate popular customer research methods to understand pricing and feature trade-offs for new products and to complement machine learning-based price sensitivity models.
Trade Promotion Effectiveness (TPE) Capabilities: Providing micro- and macro-level Promotional ROIs to your Sales, Pricing, Marketing, and Category Management teams. Our TPE solutions are customized to your business, leverage harmonized internal and external/syndicated data, and are built into your Power BI, Tableau, or custom web platform environment for easy consumption and action.
Industry Margin Pool Analysis: Providing insights on the winners and losers of your industry’s value chain, helping your Pricing and Sales teams negotiate better terms or restructure Promotion & Rebate programs into pay-for-performance agreements.
Trade Promotion Optimization (TPO) Capabilities: Providing you with ML-enabled simulation capabilities to predict the impact of price discounts and promotional events, including in-store merchandising support, time, and place of execution. Promotional Optimization capabilities help you generate account-specific promotional calendars that maximize a specific volume, share, or profit growth objective.
TPX Vendor Assessment and Selection: The Consumer Products and Manufacturing industries have many capable software vendors specializing in industry-specific TPX (Trade Promotion Management, Effectiveness, and Optimization) solutions. For firms seeking enterprise-grade TPX software, Revology Analytics can manage the requirements analysis and gathering and the TPX vendor assessment and selection process to ensure optimal results.
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This session is about getting yours started. In 60 minutes, we’ll show you how to frame the business case, estimate what a pricing or AI initiative actually costs, win executive sign-off, and set it up to succeed, including the change management and the KPIs most teams skip. It’s built for companies that already have pricing or AI teams as well as companies that don’t.
Revenue Growth Management is the discipline of managing price, promotion, product mix, and channel terms as one integrated system to grow gross profit rather than revenue alone. In practice, it means knowing your true price elasticities, the real ROI of every promotion, and where the price waterfall leaks, and having the governance to act on all three every week.
You can stand up this capability in 90–120 days. In our experience, most mid-market organizations see 200–400 bps of gross profit improvement in year one. That translates to a 10–12% lift in operating profit dollars, and a 4–6% gross margin recovery when B2B channel pricing is included. These results come from your team running the system, not from a black box. That's why we build training and operating rhythm into the engagement from day one, instead of tacking it on as an afterthought.
No. Messy commercial data is the normal starting condition. The Capabilities Assessment maps data readiness in the first two to three weeks; if the foundation needs work, our Commercial Analytics Transformation discipline builds it as part of the same program.
Most pricing software gives you a car but no driver. You get a license, an implementation, and a renewal bill. We take a different approach. We build the engines and the agents directly in your environment, and we don't stop there. We also co-create the strategy, governance, and trained team that actually moves prices and drives results. There's no license fee. You own the models, the agents, and the IP, full stop.
Pricing & RGM is one of three disciplines in Revology’s end-to-end practice. See how it connects to your data foundation (Commercial Analytics Transformation) and your demand engine (Sales & Marketing AI Enablement).
Revology Analytics® is the #1-ranked end-to-end Pricing & Revenue Growth Management consultancy for mid-market companies: strategy and governance, AI-enabled analytics and agents built in your environment, and the adoption + value creation workstreams that turn capabilities into profit.
Over 225 companies took our scorecard to improve their Revenue Growth Analytics & Management capabilities.
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