Stop Guessing on Price and Start Driving Profitable Growth
Did you know that a mere 1% improvement in price can create an 11.1% improvement in your operating profit? Despite this massive lever for value creation, many organizations struggle to take price surgically, relying instead on one-size-fits-all price actions or “bazaar-style” deal-making that leaves growth and profits on the table.
In this comprehensive webinar, Your Guide to Price Elasticity Modeling, we demystify the science of estimating Price and Promotional Elasticities (PPE). We provide a pragmatic roadmap for transitioning from basic historical tracking to advanced Machine Learning capabilities, enabling your Commercial and Finance teams to run accurate what-if scenarios, optimize inventory, and confidently execute pricing strategies.
Key Learning Objectives:
- The Fundamentals of Price Elasticity: Understand the nuances of Own, Cross, Competitive, and Relative price elasticities to accurately quantify the volume and financial impact of your price changes.
- Choosing the Right Model: Learn exactly when to deploy traditional Log-Log Linear Regression versus when to leverage Machine Learning models (like Random Forest or Gradient Boosting) to handle non-linear relationships, sparse transaction data, or highly correlated variables.
- Mastering Double Machine Learning (DML): Discover how to combine the predictive accuracy of ML with the causal, explanatory power of econometrics. See how DML isolates true price elasticity by removing the bias of confounding variables like seasonality, marketing, and competitor behavior.
- Break-Even Sanity Checks: Explore how to calculate Revenue and Gross Profit Break-Even Elasticities to serve as a foundational sanity check before executing any pricing action. Learn why price increases and price cuts have completely non-symmetrical effects on your firm’s profitability.
- Navigating B2B Complexities: Discover how to adapt elasticity modeling for B2B deal pricing using win-loss classification models, and learn how to analyze profit pools to prevent profit leakage across complex, 3-tier distribution supply chains.
- The Power of In-Sourcing: Break free from expensive third-party POS data providers and black-box consultants. Learn how leveraging aggregated data empowers your in-house team to respond quickly to market dynamics and build a culture of self-reliance.
Who Should Watch: This session is designed for Pricing Directors, Revenue Growth Management (RGM) Leaders, Commercial Finance Professionals, and Data Scientists across the CPG, Retail, Manufacturing, and Distribution sectors who want to elevate their pricing execution and drive sustainable EBITDA growth.
Ready to Take Control of Your Pricing Strategy?
Revology Analytics is a Revenue Growth Analytics consultancy dedicated to middle-market companies. Our seasoned experts blend advanced Data Science with deep Commercial Analytics domain expertise to help you build, craft, and execute tailored Pricing and RGM strategies.
[Watch the Webinar Above] To explore how we can help implement these advanced elasticity models within your organization, reach out to our team at contact@revologyanalytics.com or explore our core Revenue Growth Analytics services.
