Discover how Revology Analytics propels mid-market businesses to sustainable, profitable growth by building advanced, in-house Revenue Growth Analytics & Management (RGM) capabilities—fast.
Our senior expert-led, hands-on approach ensures you own the tools, insights, strategy and processes needed to thrive long-term.
We would love to hear from you.
Let’s chat!
Gain exclusive access to the latest insights from over 150 commercial leaders on the state of Revenue Growth Analytics in 2025, based on our expanded Revenue Growth Analytics Maturity Scorecard™.
Discover how Revology Analytics propels mid-market businesses to sustainable, profitable growth by building advanced, in-house Revenue Growth Analytics & Management (RGM) capabilities—fast.
Our senior expert-led, hands-on approach ensures you own the tools, insights, strategy and processes needed to thrive long-term.
We would love to hear from you.
Let’s chat!
Gain exclusive access to the latest insights from over 150 commercial leaders on the state of Revenue Growth Analytics in 2025, based on our expanded Revenue Growth Analytics Maturity Scorecard™.
B2B channel pricing is where mid-market manufacturers and distributors often leak the most margin. Discount creep, customer-specific pricing, unaudited rebates, and freight policy leakage can cost 4–6% of gross margin every cycle. Revology co-designs the channel strategy, governance, and AI agents alongside your sales finance and pricing teams. The agents score every transaction against expected bands, flag exception requests for sales-finance review, and surface patterns the human team would miss. Built inside your ERP and data warehouse. Owned by your team. Capability stood up in 90–120 days.
Channel pricing leakage hides in exceptions, rebates, freight, and long-tail discounting. Revology co-designs the strategy, governance, and AI agents that flag leakage in real time — helping B2B teams recover 4–6% of gross margin.
Channel Pricing & Margin Optimization is a capability that ensures a company’s pricing strategy is properly tailored and executed across different routes-to-market – such as direct sales, distributors, retailers, e-commerce, etc. It involves analyzing the full price waterfall (from list price down to net price after discounts, rebates, promotions, and costs) within each channel to identify where margins are leaking and how to optimize them.
We’d love to hear from you. Get in touch, and we’ll introduce you to a team member who can help.
For pricing and RGM leaders: what reference pricing is, how internal and external reference prices shape what buyers will pay, and how to manage price
This guide is designed for pricing, RGM, and commercial leaders at mid-market manufacturers, distributors, and CPG companies. It explains agentic AI pricing, outlines the current
This guide offers CPG revenue growth, sales finance, and RGM leaders a concise overview of trade promotion optimization, explains why most promotions underperform, and outlines
This guide is designed for pricing and commercial leaders. You will learn the fundamentals of price pack architecture, how to identify issues in your pack-price
This guide outlines six methods for estimating willingness to pay and the governance needed to translate these estimates into effective pricing decisions. Many companies set
Some companies are already using AI well. But most mid-market Manufacturers and Distributors are not. A lot of what’s out there is either theory or built for teams with data scientists and a big software budget, so plenty of commercial teams are stuck, knowing they should do more with AI but not knowing where to start.
Revology Analytics® is the end-to-end Pricing & Revenue Growth Management advisory firm for mid-market companies: strategy and governance, AI-enabled analytics, and the adoption that turns both into profit.
Over 225 companies took our scorecard to improve their Revenue Growth Analytics & Management capabilities.
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