Pricing & RGM Capability Assessment with an AI Build Blueprint

What it is

Find the highest-leverage capability gap before you build. Revology co-designs the diagnostic with your team, scores your Pricing & RGM maturity on the RGA Maturity Scorecard, and turns the gap into a 90–120 day build sequence.

A capability assessment should tell you what to build first, not generate a generic maturity score. Revology’s RGA (Revenue Growth Analytics) Maturity Scorecard evaluates your people, process, data, and technology, benchmarks them against the 225+ companies we have served, and turns the gap into a co-designed build sequence: which pricing agent, elasticity model, promo ROI engine, or governance layer should come first. For mid-market companies ($100M–$2B), the output is a transformation blueprint for the 90–120 day build, with a quantified year-one outcome range in basis points of gross profit. Your team sees the size of the prize before the build starts.

What is the RGA Maturity Scorecard?

Revology's proprietary 100-point assessment of pricing and RGM capability across four dimensions: people, process, technology, and data, including how ready your data foundation is to run AI agents. It benchmarks you against Revology's mid-market dataset and outputs a quantified gap in basis points of recoverable gross profit.

How long does the assessment take?

2 to 3 weeks for the diagnostic and the transformation blueprint, using the data you already have. The build that follows is the 90–120 day engagement.

What does the blueprint actually contain?

The AI agents and analytics to build first, in order; a 90–120 day build sequence; a target operating model with decision rights and a pricing council cadence; a governance framework with human sign-off and retraining rules; the adoption metrics you will track; and an estimated year-one outcome range in basis points of gross profit.

How It Benefits Clients

Holistic Insights

A clear, unbiased snapshot of your current state: where your company excels in pricing and RGM and where it lags. This usually uncovers hidden profit leaks (uncontrolled discounting, misaligned trade spend) and capability gaps that were not obvious day to day.

Actionable Roadmap

The blueprint is a step-by-step plan that prioritizes the highest-impact builds. It names the near-term actions that deliver margin quickly and the longer sequence for pricing processes, tools, and team skills. Instead of vague recommendations, you get a concrete sequence of initiatives with owners, timelines, and the outcome each is expected to carry.

Competitive Intelligence

As part of the assessment we often conduct external research, using third-party expert networks or market data to understand competitor pricing strategies. You benchmark against peers, see the practices that work in your industry, and find the places to differentiate your pricing approach. It is an outward look at the market as well as an internal one.

Cultural & Organizational Alignment

A successful pricing transformation isn’t only about tools – it’s about people. Our blueprint emphasizes changes in roles, incentives, and workflows to ensure that any new pricing policies or systems are embraced by your organization. By involving cross-functional stakeholders and addressing cultural hurdles, we increase adoption and long-term success of the changes.

Data & AI Readiness

The scorecard rates your data foundation as well as your team: product and customer hierarchies, transaction and cost-to-serve data, TPM and CRM feeds, and the governance around them. You learn which AI agents your data can support today and which gaps to close first, before anyone writes a build plan.

Our Approach

We run the assessment with your team in four steps, so the blueprint fits your operating reality and your data:

Comprehensive Audit

We analyze your data and interview stakeholders across sales, marketing, finance, and IT. The audit covers your pricing data infrastructure and its readiness for AI, how price lists and discounts are managed, approval hierarchies, performance metrics, and organizational structure. Where it matters we add site visits and competitor intelligence, from industry experts to buying competitor products to analyze pricing, so the context is fully mapped.

Blueprint Development

We synthesize the findings into a "Pricing & RGM Excellence" blueprint, co-created with your team. It defines what the pricing function should look like for you: the agents and analytics to build first, the tools to add or use better, the operating model (decision rights, a pricing council on a weekly, monthly, and quarterly cadence, a deal desk where B2B discounting needs one), training programs by role, and the KPI and adoption-metric framework. The blueprint is built around your culture, your data, and your goals.

Quick-Win Initiatives

We do not wait for the whole roadmap before delivering value. Early on we identify a handful of high-impact quick wins and help you implement them: a targeted price increase on underpriced products, plugging a discount leak by enforcing policy, or renegotiating unprofitable promotion deals. They build momentum and fund the next steps of the transformation.

Enablement & Execution

We support execution: training your teams on the new processes, planning how pricing changes are communicated to customers and the sales force, and setting up the dashboards that track progress and adoption. We hand over every framework and tool, from the pricing approval matrix to the competitive pricing playbook and the analytics templates, so your team carries the initiative forward. We are the accelerator, not a permanent crutch.