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  • 210 Delburg St, Davidson, NC 28036, United States
  • +1 803-701-9243
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Armin Kakas

Founder, Managing Partner

Armin is a high-octane advanced analytics and revenue management expert with an entrepreneurial spirit and hands-on leadership style. His Commercial Analytics advisory work and data commercialization strategies have driven transformational change for companies and opened new data revenue streams.

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About

Armin is a high-octane advanced analytics and revenue management expert with an entrepreneurial spirit and hands-on leadership style. His Commercial Analytics advisory work and data commercialization strategies have driven transformational change for companies and opened new data revenue streams.

As Vice President, Head of Advanced Analytics Commercialization at North America’s leading $5.5B consumer durables distributor, Armin co-founded an analytics subsidiary that enabled the parent company to monetize its data while improving its business decision-making capabilities. He grew the business from 0 to over 2,500 retail locations and manufacturers as customers, providing them with innovative SaaS solutions that captured Point-of-Sale transactional data and served up syndicated market insights, profit, sales mix, and inventory optimization capabilities. Armin masterminded and launched ML-enabled Commercial Analytics products for internal groups in Revenue Management, Sales, and Marketing, contributing to an impressive 35% sales increase and 2x EBITDA growth within three years.

Before this role, Armin was the Head of Data Science in the Revenue Management group, where he built and launched a pricing optimization platform within 90 days. He created the company’s first machine learning-enabled pricing markdown optimization solution, unlocking significant liquidity and gross profit opportunities.

Armin’s career spans 15+ years in B2C and B2B Revenue Growth Analytics, with a strong track record of boosting volume and profits while delivering positive customer outcomes.

His analytics career began at a leading Food & Beverage Company, where he transformed a pricing execution team into a data-driven strategic revenue management group. His work continued at a Fortune 100 retailer, building the company’s dynamic pricing capability and deploying it to over 1,000 retail stores.

A trusted authority in the field, Armin maintains a keen awareness of the Commercial Analytics landscape, actively managing a popular newsletter and hosting analytics webinars for anyone seeking to understand and capitalize on the dynamics of Revenue Growth Analytics.

Education

  • UNIVERSITY OF VIRGINIA – DARDEN SCHOOL OF BUSINESS
    MBA – Decision Analytics and Business Ethics Focus
  • BAKER UNIVERSITY
    Bachelor of Business Administration

Certifications & Continued Education

  • Executive Certificate in Technology & Operations, Data Monetization – Massachusetts Institute of Technology (MIT)
  • Graduate Certificate Program in Machine Learning & Artificial Intelligence – MIT
  • Google Cloud Certified Professional Data Engineer (Google)
  • Graduate Certificate Program in Machine Learning – University of Washington Summer Prog
  • Summer Program in Quantitative Methods, Bayesian Modeling – University of Michigan
  • Executive Education Program, Pricing Strategies – The Wharton School (University of Pennsylvania)
  • Specializations in Deep Learning and Data Science

Organizations

  • Promotion Optimization Institute
  • The American Statistical Association
  • Institute for Operations Research and the Management Sciences

Posts

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Revenue Growth Analytics toolkit with methods and use cases.
Articles
Armin Kakas

If you need to use Machine Learning, keep it simple!

It often amuses me that in the era of ChatGPT (and despite the countless books I have in my library on AI/ML), I’ve never used any Deep Learning model for any of my client engagements or prior advanced analytics leadership roles.

For 99.95% of data problems in traditional (non-tech) companies, Deep Learning (and any of its derivations like LSTMs, GANs, CNNs, etc.) are overkill at best and a complete waste of time (or not applicable) at worst.

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January 27, 2023 No Comments
Data analytics and visualization for business insights.
Articles
Armin Kakas

The Business Analyst of Tomorrow

Data science is an ever-evolving field, and its roles are also changing. As businesses increasingly rely on data to inform their decisions, there is a growing need for people with both the technical skills and domain/industry expertise to drive measurable value.

Read More »
January 12, 2023 No Comments
Business deep dive framework for consumer product companies with internal and external data.
Articles
Armin Kakas

Business Deep Dive Framework for Consumer Goods companies

Analytical fire drills and knee-jerk pricing actions are becoming increasingly common in the consumer goods industry. With intense competition and ever-changing customer needs, companies must be agile enough to rapidly adjust their strategies to remain competitive and deliver relative value to their consumers.

By creating a dynamic integrated performance deep dive, CPGs can identify specific areas of improvement to maximize efficiency while delivering high-quality products at competitive prices — all of which will help them stay ahead of the competition in today’s market.

In the below quick guide, we’ll explore the steps needed to build a reproducible and highly actionable (and impactful) performance deep dive that can help CPGs address Revenue performance shortfalls.

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January 10, 2023 No Comments
Price testing for net sales and gross profit in retail and distribution.
Articles
Armin Kakas

Driving Net Sales and GP$ with Price Testing: A 5-minute guide for Retailers and Distributors

It’s no secret that many retailers and distributors are struggling with suboptimal prices, leading to substantial profit losses or missed revenues.

But by developing a solid price-testing playbook, retailers and distributors can maximize profits without sacrificing sales.

You don’t need to spend 12-18 months deploying an enterprise price optimization solution or waste a ton of CAPEX. You can start building your own semi-automated price-testing solution today at a fraction of the development times and costs.

If you’re a Pricing or Finance executive looking for a way to improve your company’s bottom line, read this 5-minute guide on how to build a sustainable Price Testing playbook.

Read More »
January 5, 2023 No Comments
Revology Analytics logo with colorful sale and discount icons on green background.
Articles
Armin Kakas

(All I want for Christmas is) better discounting habits!

A brief guide for Manufacturers and Distributors to boost profits by 5-10% using simple, effective pricing and analytics techniques.

If you’re a manufacturer or distributor, you know that discounting is vital to the success of your sales force. But are you discounting enough? Are you discounting too much?

This article will discuss the importance of discounting in B2B settings and how to determine the right discounts for your customers and products. We’ll also discuss when to use each type of discount and offer tips for increasing Net Revenue and Gross Profit with analytics and surgical discounting.

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December 22, 2022 No Comments
Business professional interacting with digital ROI analytics and data visualization tools.
Articles
Armin Kakas

Driving Manufacturer Gross Profit through bespoke Promotion Effectiveness and Optimization Capabilities

Did you know that most promotional investments by Manufacturers are a negative ROI investment, and each 1% improvement in Promo ROI can be a massive benefit to your Operating Profit?

Many mid-market manufacturing CFOs, CMOs, Pricing, and Sales executives are struggling with Promotional spending outpacing Profit growth, leading to unnecessary profit erosion.

Fortunately, most companies have the proper data assets to build sophisticated and actionable Promotion Effectiveness & Optimization solutions in-house, using methods and technologies they are already familiar with.

If you’ve always wanted to know how to build robust Pricing & Promotion Analytics capabilities organically and quickly (in ~ 4 months), please read this detailed Case Study that walks you through the critical steps with concrete examples.

Read More »
November 3, 2022 No Comments
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210 Delburg St, Davidson, NC 28036, United States
+1 803-701-9243

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