Discover how Revology Analytics propels mid-market businesses to sustainable, profitable growth by building advanced, in-house Revenue Growth Analytics & Management (RGM) capabilitiesโfast.
Our senior expert-led, hands-on approach ensures you own the tools, insights, strategy and processes needed to thrive long-term.
We would love to hear from you.
Letโs chat!
Gain exclusive access to the latest insights from over 150 commercial leaders on the state of Revenue Growth Analytics in 2025, based on our expanded Revenue Growth Analytics Maturity Scorecardโข.
Discover how Revology Analytics propels mid-market businesses to sustainable, profitable growth by building advanced, in-house Revenue Growth Analytics & Management (RGM) capabilitiesโfast.
Our senior expert-led, hands-on approach ensures you own the tools, insights, strategy and processes needed to thrive long-term.
We would love to hear from you.
Letโs chat!
Gain exclusive access to the latest insights from over 150 commercial leaders on the state of Revenue Growth Analytics in 2025, based on our expanded Revenue Growth Analytics Maturity Scorecardโข.
Armin is a high-octane advanced analytics and revenue management expert with an entrepreneurial spirit and hands-on leadership style. His Commercial Analytics advisory work and data commercialization strategies have driven transformational change for companies and opened new data revenue streams.
Armin is a high-octane advanced analytics and revenue management expert with an entrepreneurial spirit and hands-on leadership style. His Commercial Analytics advisory work and data commercialization strategies have driven transformational change for companies and opened new data revenue streams.
As Vice President, Head of Advanced Analytics Commercialization at North Americaโs leading $5.5B consumer durables distributor, Armin co-founded an analytics subsidiary that enabled the parent company to monetize its data while improving its business decision-making capabilities. He grew the business from 0 to over 2,500 retail locations and manufacturers as customers, providing them with innovative SaaS solutions that captured Point-of-Sale transactional data and served up syndicated market insights, profit, sales mix, and inventory optimization capabilities. Armin masterminded and launched ML-enabled Commercial Analytics products for internal groups in Revenue Management, Sales, and Marketing, contributing to an impressive 35% sales increase and 2x EBITDA growth within three years.
Before this role, Armin was the Head of Data Science in the Revenue Management group, where he built and launched a pricing optimization platform within 90 days. He created the companyโs first machine learning-enabled pricing markdown optimization solution, unlocking significant liquidity and gross profit opportunities.
Arminโs career spans 15+ years in B2C and B2B Revenue Growth Analytics, with a strong track record of boosting volume and profits while delivering positive customer outcomes.
His analytics career began at a leading Food & Beverage Company, where he transformed a pricing execution team into a data-driven strategic revenue management group. His work continued at a Fortune 100 retailer, building the companyโs dynamic pricing capability and deploying it to over 1,000 retail stores.
A trusted authority in the field, Armin maintains a keen awareness of the Commercial Analytics landscape, actively managing a popular newsletter and hosting analytics webinars for anyone seeking to understand and capitalize on the dynamics of Revenue Growth Analytics.
Below are my top Revenue Growth Analytics quick wins that Distributors should implement (or right-size) to boost gross profits $ by 5-20% and increase liquidity.
At its very basic level, industry margin pools help you understand what share of the total profits goes to each supply chain participant, from Manufacturer, Distributor, to Retailer.
If you are a ~$1B Manufacturer or Distributor that spends ~ 15% of its Gross Revenues on Promotions & Rebates, every 50bps improvement in your Promo ROIs will drive +$0.75MM to your EBITDA. Let me describe the steps to take to enable these capabilities for your organization.
Did you know that most promotional investments by Manufacturers are a negative ROI investment, and each 1% improvement in Promo ROI can be a massive benefit to your Operating Profit?
Many mid-market manufacturing CFOs, CMOs, Pricing, and Sales executives are struggling with Promotional spending outpacing Profit growth, leading to unnecessary profit erosion.
Fortunately, most companies have the proper data assets to build sophisticated and actionable Promotion Effectiveness & Optimization solutions in-house, using methods and technologies they are already familiar with.
If you’ve always wanted to know how to build robust Pricing & Promotion Analytics capabilities organically and quickly (in ~ 4 months), please read this detailed Case Study that walks you through the critical steps with concrete examples.
Overview: Seasonality in Practice This article from Revology Analytics explains seasonality in the context of modern pricing analytics and revenue growth management. It draws on
Part 1: Using Gross Margin % vs. Net Sales Customer Matrix to segment customers into actionable Sales & Pricing performance clusters.
Have you ever offered a deep Price Discount in December in hopes of accelerating 4Q and YE target achievement, only to drive Unit Sales but suffer huge Gross Profit losses?
If you haven’t tried #bayesian analysis to attack common business problems, I highly encourage you to explore it.
Companies’ data science curve often starts with linear regression before a giant leap to ML within weeks or months (ensemble models, even some deep learning).
In pragmatic terms, the power of Bayesian modeling comes from being able to assign probability intervals to predictions.
Commercial Analytics, aimed at improving Gross Profits and Sales Productivity, doesn’t have to be complex to drive the proper outcomes with Pricing and Sales teams.
๐๐๐ฅ๐๐ฌ & ๐๐ข๐ฌ๐๐จ๐ฎ๐ง๐ญ๐ข๐ง๐ ๐๐ญ๐๐๐ค ๐๐๐ง๐ค๐ข๐ง๐ is another simple yet effective Revenue Analytics technique to steer Sales behavior in the right direction and drive incremental Net Sales (and Gross Profits).
Most mid-market companies are still stuck with basic reports and ad-hoc Pricing & Profitability analyses that take several weeks, offer little actionable insights, and are not reproducible. There is also a widespread misconception that it takes heavy upfront investment (both time and money) to build Margin Analytics & Optimization platforms that can truly transform an organization’s Pricing discipline and customer & product analytics rigor.
Regardless of your company’s growth stage, it is paramount that you have an easy-to-use and actionable Margin Analytics platform that provides rapid descriptive (what happened), diagnostic (what caused it), and predictive (what will be the impact) analytics capabilities.
I often see Manufacturers and Wholesalers making the mistake of trying to revolutionize entrenched Customer habits vs. creating easy-to-use, pragmatic analytics solutions that Customers understand and care about.
This week, we’ll dive into another foundational but influential Margin Analytics technique, the Gross Profit Growth Decomposition using raw Transactional Data.
Have a Revenue Growth Analytics pain point, a question, or a content suggestion?
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Centered on proven best practices, Revology Analyticsยฎ provides Revenue Growth Analytics advisory services and thought leadership, driving profitable revenue growth for middle-market companies.
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