Thursday, September 17, 2026 | 12:00 PM ET | 60 minutes | Live on Zoom | Free registration
Many companies are entering budget season hoping to invest in revenue growth management
— pricing, margin analytics, commercial excellence. Most never get the initiative off the ground.
The idea is good and the math usually works, but the business case never survives the
budgeting cycle.
In 60 minutes, we’ll show you how executives actually decide — the four questions every
approval comes down to — and how to answer them: the one-page business case, what an
RGM initiative really costs at your size, and the timeline that gets it funded before the money is
spoken for. And by the way, most AI and other large transformational initiatives would benefit
from this approach too.
What You’ll Learn
- Why most revenue growth management initiatives never get funded — and what waiting
another budget cycle costs. - The four questions every executive asks before approving an initiative, and how to answer
each one. - Introduce the Business Case Canvas: the one-page case you can bring to your own budget
meeting. - What an RGM initiative really costs, with benchmarks by company size — against a value at
stake of typically 1 to 2% of sales. - The budget approval timeline, the five stakeholders to win, and the four KPIs that enable
successful execution.
Who Should Attend
Commercial, pricing, RGM, finance, and marketing leaders at mid-market manufacturers,
distributors, and consumer-goods companies doing $10M to $2B in revenue. That includes
CFOs, VPs of Sales and Pricing, commercial-excellence leads, and the PE operating partners
planning 2027 budgets. Whether you already lead an RGM or pricing team or you’re the one
trying to prove you need one, this hour is for you. No technical background needed.
Speakers
- Armin Kakas, Founder and Managing Partner, Revology Analytics, and Co-Founder, Revify.
- Enrico Sieni, Partner, Revology Analytics, and Co-Founder, Revify.
