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This short video will show you a simple Gross Profit Growth Deep Dive built on customer transactional data (using Tableau, although you can just as easily replicate in Power BI, R, or Python). Be sure to watch it on full screen.
Companies are in the business of making money, and most often, they care about maximizing their Revenues, Gross Profit, and Operating Income. One of the biggest challenges Finance and Revenue Management teams face is the ability to systematically diagnose the drivers of fundamental business performance changes near real-time.
The price-cost-volume-mix analysis, sometimes known as Revenue or Gross Profit Growth Deep Dive, helps you understand the relevant components that drove your revenue, gross Profit, or other critical financial changes from one period to the next (or for actuals vs. budget).
Watch this short video tutorial to learn more:
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Frequently asked questions about transactional data analysis
What is a gross profit growth deep dive?
Also called price-cost-volume-mix analysis or a revenue growth deep dive, it breaks down the components that drove changes in revenue, gross profit, or other key financial results from one period to the next, or for actuals versus budget. It can be built on customer transactional data in Tableau, Power BI, R, or Python.
Why do finance and revenue management teams need this analysis?
Companies care most about maximizing revenue, gross profit, and operating income, and one of the biggest challenges for finance and revenue management teams is diagnosing the drivers of fundamental changes in business performance systematically and in near real time.
Which tools can you use to build the deep dive?
The example in the short video tutorial is built in Tableau on customer transactional data, but the same analysis can just as easily be replicated in Power BI, R, or Python. The video is best watched on full screen.
Related Reading
- How US Mobility has Eroded and Accelerated Retail Sales from 2020-22
- RA Quick Insights: The Misconception About Building Foundational Promotion Effectiveness & Optimization Solutions (in under 90 days)
For broader industry perspective on pricing analytics and revenue growth management, see McKinsey’s Growth, Marketing & Sales insights.
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