Below is a quick guide (four slides) summarizing a previous Revology Analytics article that demonstrates why healthy Customer Data is crucial to enabling powerful Sales Growth Analytics for companies. It also highlights steps you can take today to translate your CRM data into Revenue & Margin Growth.
Having seen this many times at Companies, this is an important but often overlooked area. Getting CRM data health in good shape is not a sexy corporate exercise but is highly impactful. It sets the foundation for differentiated predictive and prescriptive Customer Analytics and Revenue Management capabilities that can quickly increase sales and gross profit by up to 15% in Year 1.
