You know what you’re spending on promotions. But can you tell which ones are worth repeating, which need to change, and where you’d put the budget instead?
Join Armin Kakas and Enrico Sieni on Thursday, October 22nd at 12pm EST, for a case-study style webinar to optimize your promotional investments and build sustainable planning & forecasting capabilities.
We’ll cover how to:
- Understand the true ROI each promotion delivers for you, your distributors, and retailers
- Decide which promotions to keep, change or stop, and where to move the budget.
- Build bottoms-up plans by customer and easily update the forecast without starting from scratch.
- Effectively integrate dozens of data sources to build an integrated Pricing & Promotions data environment.
- Decide what to buy, what to build, and where AI can save your team time.
Using real CPG examples, we’ll discuss what it takes to get started, what drives the cost, and how to make the work manageable for a mid-market CPG (think up to $2B in revenues). We’ll also cover the process changes and responsibilities across sales, finance, Pricing/RGM and IT that keep it running.
You’ll leave with a clearer way to evaluate your trade spend and the questions to ask before buying another tool. Registrants will receive a practical guide and a blueprint on how to build these capabilities in-house.
For commercial, sales, Pricing/RGM, trade marketing, finance and IT leaders at mid-market CPG manufacturers.
Thursday, Oct 22, 2026 | 12:00 PM ET | Free | Live on Zoom
