Overview: Transactional data in Practice
This article from Revology Analytics explains transactional data in the context of modern pricing analytics and revenue growth management. It draws on real engagements with mid-market and enterprise clients to turn transactional data from a buzzword into a measurable commercial capability. Read on for the full perspective, and see our related reading for additional depth.
This short video will show you a simple Gross Profit Growth Deep Dive built on customer transactional data (using Tableau, although you can just as easily replicate in Power BI, R, or Python). Be sure to watch it on full screen.
Companies are in the business of making money, and most often, they care about maximizing their Revenues, Gross Profit, and Operating Income. One of the biggest challenges Finance and Revenue Management teams face is the ability to systematically diagnose the drivers of fundamental business performance changes near real-time.
The price-cost-volume-mix analysis, sometimes known as Revenue or Gross Profit Growth Deep Dive, helps you understand the relevant components that drove your revenue, gross Profit, or other critical financial changes from one period to the next (or for actuals vs. budget).
Related Reading
- How US Mobility has Eroded and Accelerated Retail Sales from 2020-22
- RA Quick Insights: The Misconception About Building Foundational Promotion Effectiveness & Optimization Solutions (in under 90 days)
For broader industry perspective on pricing analytics and revenue growth management, see McKinsey’s Growth, Marketing & Sales insights.
