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Pricing Models

Case Studies
Enrico

Rebuilding Pricing and Promotion Analytics for a Global Data-Storage OEM

A Fortune 500 global data-storage OEM was bleeding margin in its $200M U.S. B2C hard-drive business. One flagship family had taken a substantial net-pricing hit year-over-year, and roughly 45% of historical promos were returning only 0 to 20% ROI. Revology rebuilt the pricing and promotion analytics from the ground up using causal Double Machine Learning, a retailer-math ROI model, and a three-archetype segmentation framework. The target: $3M to $6M of incremental EBITDA (a 10x to 20x return on the engagement) within 12 months.

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Case Studies
Armin

Unlocking Pricing Power for a Global Pharmaceutical Manufacturer in Emerging Markets

A Fortune 500 global pharmaceutical manufacturer was making emerging-market pricing decisions by feel. We built a repeatable Pricing Quick Wins engine across four pilot markets, grounded in causal elasticity modeling, automated competitive equivalence mapping, and price-pack architecture and inflation-aware simulators. The pilots identified around $8M of median revenue opportunity, with a best-case of ~$12M. Local teams now own the engine and can repeat the analysis annually as inflation and the competitive set shift.

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Live webinar on turning pricing data into profit by Revology Analytics.
Video and Webinar Recording
Armin

Turn Pricing Data Into Profit

Overview: Turn in Practice This article from Revology Analytics explains turn in the context of modern pricing analytics and revenue growth management. It draws on

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Insights
Armin

AI Won’t Fix Your Pricing Strategy. This Will.

While many leaders are seduced by the promise that a sophisticated AI tool can solve their pricing problems, this illusion of innovation is a dangerous trap. A fancy algorithm will never substitute for a sound, human-led strategy, a solid data foundation, and strong commercial execution. Lasting success comes not from outsourcing your thinking to a black box, but from building a durable, in-house capability that empowers your team to win.

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Circular chart showing 2025 RGA maturity levels with percentages for each category.
Articles
Armin

How Hidden SKU Profitability Is Dragging Down Your Distribution Business (And How to Fix It)

Are you seeing revenue climb while margins get squeezed? Your distribution business is likely caught in the “Portfolio Trap,” where high-volume but unprofitable SKUs secretly drain your bottom line. This article diagnoses the problem, revealing how a lack of granular data and reliance on outdated pricing models hide the true costs eroding your profits. Discover how to fix this by focusing on SKU profitability, enabling you to identify and manage these hidden drags to drive real financial growth.

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Data-driven pricing strategies for maximizing value and profitability.
Articles
Armin

How Strategic Price Customization Recaptures Value

Many businesses unknowingly lose significant profit through complex discounts and a failure to base prices on customer value, a phenomenon known as the “Leaky Pricing Waterfall.”

A mere 1% improvement in price realization can increase operating profit by a median of 6.4%, yet most companies only achieve half of their planned price increases. By building an in-house capability with a causal data foundation and a price customization framework, companies can transform this profit leakage into a powerful engine for growth.

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Illustration of AI pricing tools with growth and financial icons.
Insights
Armin

Stop asking for an “AI Pricing Tool.”

For B2B firms in industries like wholesale, distribution, and manufacturing, the idea that AI in pricing is a magic black box can quickly become an investment sinkhole and a strategic dead end. Before thinking about AI, you must confront the two beasts that kill nearly every pricing initiative: Cross-Functional Chaos and The Profitability Mirage. Fancy algorithms do not drive pricing success—getting the basics right is.

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Articles
Armin

The Tariff Tightrope: Why Walmart’s Price Hikes Signal a Reality Check for American Consumers

Walmart’s recent announcement of price hikes due to tariffs serves as a stark reality check, confirming that American consumers will ultimately bear these costs. This isn’t just about Walmart; it signals a broader economic shift impacting shoppers and presenting significant challenges for CPG companies. This article delves into why these price increases are happening and outlines crucial strategies for CPGs to navigate this turbulent environment.

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Container ship with cranes at port, highlighting revenue management solutions for mid-market industr.
Articles
Armin

Tariff Shockwaves & Margin Erosion: Why Mid-Market Industrial Firms Need Revenue Management as a Service Now

Tariffs have evolved from a temporary inconvenience to a persistent driver of costs, forcing mid-market manufacturers and distributors to rethink their pricing playbook.

By leveraging elasticity-based Revenue Growth Management, leaders can defend margins and even capture new market share in turbulent environments. Revify Analytics’ RGMaaS platform delivers these advanced capabilities in a matter of weeks, transforming reactive cost-plus strategies into proactive, data-driven wins

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Have a Revenue Growth Analytics pain point, a question, or a content suggestion?

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