Overview: Pricing problems in Practice
This article from Revology Analytics explains pricing problems in the context of modern pricing analytics and revenue growth management. It draws on real engagements with mid-market and enterprise clients to turn pricing problems from a buzzword into a measurable commercial capability. Read on for the full perspective, and see our related reading for additional depth.
Event date: April 23, 2026. 12-1pm EST
Everyone is talking about tariffs. But here’s what most of the conversation is missing: the way your company handles tariffs often reveals deeper, more expensive pricing problems that existed long before the first tariff hit.
Most companies responded to tariffs with a “butter knife” approach—blanket surcharges applied across the board. It felt decisive in the moment. But now, after multiple rounds of increases layered on top of cumulative inflation, many companies can’t answer basic questions: What is our actual tariff exposure by product and customer? Which segments can absorb the increase and which can’t? And if tariffs get rolled back tomorrow, do we even know what the original pre-tariff price was for each product?
Join Armin Kakas and Enrico Sieni from Revology Analytics for a candid, data-driven session that goes beyond the tariff headlines. We’ll use tariffs as a diagnostic lens to expose the pricing infrastructure gaps that are costing companies far more than the tariffs themselves.
Speakers
Armin Kakas, Founder & Managing Partner, Revology Analytics
Enrico Sieni, Partner – Revology and Co-Founder – Revify
Related Reading
For broader industry perspective on pricing analytics and revenue growth management, see McKinsey’s Growth, Marketing & Sales insights.
