Beautiful wrapped gifts with ribbons and bows for the holidays.

Articles

Give the Gift of Revenue Growth Analytics Skills

Kickstart the New Year with a game-changing gift for your team!

Discover our specialized corporate training programs in Advanced Revenue Growth Analytics, designed to fill the practical skill gaps in Revenue Growth Analytics (RGA) that many companies face.

It’s the perfect opportunity to empower your commercial and analytics/data science teams with hands-on, real-world skills that immediately impact your bottom line.

December 12, 2023 No Comments

Revology Analytics discount analysis for customer-driven value improvements.

Articles

Taking Charge of Your Revenue Growth Analytics

Revology Analytics had the opportunity to join 25 leading Revenue Growth Management executives in CPG and Manufacturing in St. Louis earlier this week. We discussed the state of Revenue Growth Analytics in the CPG industry and the significant opportunity to in-source and own many of the advanced analytics capabilities foundational to a successful RGM and Pricing strategy.

In many ways, the state of Revenue Growth Management and its associated analytics capabilities have not changed meaningfully in the last ten years for Consumer Goods companies. There’s still a heavy reliance on data and information providers like Nielsen and IRI to carry out foundational Pricing & Promotional Analytics efforts, including Price Elasticity and Marketing Mix Modeling, or a heavy reliance on 3rd party software for price analytics, scenario analyses, and optimization efforts.

However, the world is changing….fast.

November 15, 2023 No Comments

Medical device business analytics platform for profit optimization and margin growth.

Case Studies

Optimizing Medical Device Gross Profits with Dynamic B2B Margin Analytics Platform – Case Study

Industry:
Med-Tech | Area: Margin Analytics & Optimization

This case study explores how a prominent med-tech company revolutionized its margin management by developing an in-house Dynamic B2B Margin Analytics Platform. Faced with challenges such as limited visibility into pricing and margin drivers and inconsistent discounting practices, the company recognized the need for advanced pricing analytics capabilities. Partnering with Revology Analytics, they embarked on a strategic journey to enhance their pricing analytical acumen, aiming to improve net price realization and address revenue leakages. The case details the transformative impact of this initiative, demonstrating the effectiveness of co-creating an in-sourced solution with internal stakeholders, using an existing tech stack like Tableau for powerful visualization and scenario analysis capabilities.

November 12, 2023 No Comments

Case study on dynamic pricing strategies for Fortune 500 retailers.

Case Studies

Building Dynamic Pricing for Fortune 500 Specialty Retailer – Case Study

In this case study, we delve into the strategic implementation of dynamic pricing by a Fortune 500 specialty retailer, aiming to enhance market share and profitability in their brick-and-mortar (B&M) channel. Despite the success of dynamic pricing in their e-commerce channel, the retailer faced unique challenges in translating this strategy to their physical stores, constituting 90% of their sales. The initiative encountered skepticism and logistical hurdles in frequently changing price tags. In partnership with Revology Analytics, the retailer overcame these challenges through a practical, simple-to-understand dynamic pricing solution, resulting in increased gross margins, fast and cost-effective implementation, and successful stakeholder engagement in their dynamic pricing journey.

November 12, 2023 No Comments

Inventory management solution using dynamic markdown pricing strategies.

Case Studies

Solving Unproductive Inventory Challenge with Dynamic Markdown Pricing – Case Study

Revology Analytics Case Study series in Outcome-Based Analytics™.

November 12, 2023 No Comments

Manufacturer profit growth through promotion effectiveness and optimization strategies.

Case Studies

Driving Manufacturer Gross Profit through Promotion Effectiveness & Optimization – Case Study

In this case study, we explore how a $1.5B privately-held Consumer Packaged Goods manufacturer successfully navigated the challenges of a competitive market. Facing declining market share and profitability, the company struggled with ineffective promotional strategies, leading to eroded gross margins in the face of increased promotional spending. The company collaborated with Revology Analytics to develop the Promotion Effectiveness and Optimization platform using the client’s existing tech stack. This included the development of a Pricing & Promotions data warehouse in Azure and Diagnostic and Predictive Analytics capabilities for Pricing & Promotions using Tableau and R. The case study offers valuable insights into overcoming obstacles in planning and profitability, showcasing the significant improvements in retail buyer engagement, gross profit, promotional ROI, and market share.

November 12, 2023 No Comments

Business chart showing senior executive support and promotion analytics data.

Insights

Promotion Analytics: Why 50% of companies are falling behind and how to catch up.

Two decades later, Promotion Effectiveness & Optimization is still a substantial business problem for companies; at least 50% struggle in this arena.

When we asked ~ 150 commercial leaders about their organization’s Promotion Effectiveness & Optimization capabilities, the Consumer Goods industry emerged with a high score of 3.3 (a little better than Average). This is unsurprising since this is one industry where Promotional spending is routinely 15-30% of Gross Revenues and where the Trade Promotion Management, Effectiveness & Optimization (TPX) software industry grew the fastest.

September 4, 2023 No Comments

Chart showing how often companies report price realization to leaders by industry and company size.

Insights

Why Price Realization Matters

Why Price Realization Matters: Key Findings from our Inaugural Revenue Growth Analytics Survey.

A company’s ability to consistently measure and manage its Net Price Realization is a crucial, yet often overlooked, element of a robust Profit Growth Strategy.

Price Realization – the difference between your List Price and Actual Price (after discounts, rebates, and other incentives/concessions) impacts your bottom line in a significant way.

Over 125 commercial leaders have taken our Revenue Growth Analytics Maturity Quiz, which measured maturity/competency scores across three major areas:

1) Margin Analytics & Optimization

2) Promotion Effectiveness & Optimization

3) Sales & Customer Growth Analytics

The first question in the “Margin Analytics & Optimization” section asked respondents, “How frequently is pricing performance (net price realization) measured and reported to company leaders?”.

August 21, 2023 No Comments

AI-driven analytics webinar for boosting revenue with GPT technology.

Video and Webinar Recording

Accelerating your Commercial Analytics Workstreams with ChatGPT

GPT-4 is already starting to reshape the field of commercial analytics, and we at Revology Analytics are huge proponents of it.

In our recent webinar titled “GPT-Powered Speed: Supercharging your Revenue Analytics,” we delved deep into how GPT-4 is a game changer for analytics teams. More specifically, we explored GPT-4’s ability to accelerate productivity around diagnostic and predictive analytics for Revenue growth problems.

In addition to exploring how to create the perfect prompts for analytical workstreams, we provided hands-on examples in Python using simulated data sets for things like Price Elasticity modeling, Cohort Analyses, and Churn Modeling.

We have the full recording available here for those who missed the live session or wished to revisit the insights.

August 13, 2023 No Comments

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