Webinar:
Thursday, May 28, 2026 | 60 minutes (45 content + 15 Q&A) | Educational master class with Armin Kakas + Enrico Sieni
Register here
A modern CPG RGM Navigator is the operating system mid-market and enterprise CPGs need to turn fragmented data into commercial decisions.
If you run Pricing or RGM at a CPG / Food & Beverage company, you know how some weeks actually go.
Eight tabs open. Your syndicated POS subscription in one. Your planning tool is another. Sometimes the planning tool is integrated into your TPM. Other times it’s not. Syndicated and ERP data are integrated into your TPM, but for many mid-market CPGs, they most often aren’t.
A GL extract. The competitive ad scrape. A Key Account Manager forecast file ending with “v12” was emailed on Friday afternoon. The CFO just asked about your trade ROI, and there’s no single place to answer it. Three different sources will give you three different numbers on customer profitability.
Most CPG RGM teams can’t keep the AOP and the in-year forecast in sync, either. Here’s the workflow that breaks: Sales changes a Kroger event in your TPM. That change is supposed to feed back into your planning tool so the LE updates, the trade accrual re-rates in the GL, and demand planning re-phases the volume.
At most mid-market CPGs, none of that happens automatically. The forecast is stale by week 4. By week 6, nobody trusts it. The LE turns into 40 hours of Senior Manager Excel work every month, and Finance walks into the quarter with a multimillion-dollar trade true-up nobody saw coming.
This isn’t a data problem. It’s a navigation problem — and the modern CPG RGM Navigator is how you fix it. It doesn’t get fixed by buying a new BI tool or hiring another senior analyst.
On Thursday May 28, we’re running a 60-minute educational webinar on how a modern CPG RGM Navigator should be architected. Six analytical modules. One set of numbers Sales, Finance, and Brand all run on. Five narrow AI agents that do the repetitive analytical labor between Monday and Friday’s commercial review, so the team focuses on the judgment calls and on strategy.
We’re walking through the architecture, the modules, and the agents that any mid-market or enterprise CPG should be building, regardless of who builds it.
Why the CPG RGM Navigator Matters Right Now
Mid-market and enterprise CPGs are running their commercial decisions on a stitched-together set of tools. The CPG RGM Navigator solves that by bringing Pricing, Promotion, Trade Investment, Mix, and Forecasting onto a single, agent-augmented analytical layer. The result: one set of numbers Sales, Finance, and Brand can trust, the AOP and the in-year forecast staying in sync, and a defensible answer the next time the CFO asks about trade ROI.
In this webinar, the modern CPG RGM Navigator is unpacked end-to-end — the six analytical modules, the five narrow AI agents, and the 120-day pilot path that earns the agent layer without boiling the ocean. Whether your stack is an enterprise lakehouse or a lean Python + BI build, the architecture stays the same.
What You’ll Learn About the CPG RGM Navigator
- The six-module Pricing & RGM Analytics Navigator framework: what each module does, what data it consumes, and what RGM decision it powers
- How to architect the AOP and the in-year forecast so changes in the TPM feed back into the planning tool, the LE, and the trade accrual automatically — without a 40-hour Excel reconciliation every month
- The contrarian insight most CPG transformations get wrong: why the foundation has to come before the agents
- Where AI agents actually fit (and where they’re vendor theater): five narrow, module-bound agents we’ve built or have in pilot — including the distinction between event-level Promo Optimization and annual portfolio-level Trade Investment Planning
- The honest 120-day pilot path: what to build first, what to defer, and how to earn the agent layer without boiling the ocean
- The architecture spectrum: when an enterprise cloud lakehouse build is the right answer and when a lean local Python + BI-tool build does the same job for a tenth of the cost
Who Should Attend the CPG RGM Navigator Webinar
- VPs and Heads of RGM, Pricing, Trade Marketing, and Commercial Strategy at mid-market and enterprise CPG companies
- Heads of Sales who are tired of taking the heat when KAM plans miss because the planning tool was wrong
- Heads of Trade who are looking for a smarter way to allocate annual trade investment across customers and PPGs
- Commercial leaders who can’t get a clean post-event read on what the last quarter of trade actually delivered
- Finance and FP&A leaders who are tired of the multimillion-dollar trade true-up that nobody saw coming
- Operators of mid-sized CPG brands without a dedicated Pricing or RGM analytics team
- Every registrant gets our whitepaper the week after: How to Build the Pricing & RGM Analytics Navigator for Your CPG Business
CPG RGM Navigator Webinar Speakers
Armin Kakas, Founder & Managing Partner, Revology Analytics, Revology Analytics
Enrico Sieni, Partner – Revology and Co-Founder – Revify, Revify Analytics
