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Rudy Agovic, PhD

Consulting Partner - AI for Sales & Customer Growth

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About Rudy

Rudy is the co-founder of Reliancy and Clarity Data Insights, a leading AI/ML solutions firm for Sales & Marketing Enablement.

He is a recognized expert in AI and Machine Learning (including AI & Industry 4.0 Tech), named a 2021 “Key Opinion Leader” by Onalytica.

Rudy has a successful track record of architecting and deploying AI/ML solutions for Sales & Customer Growth projects across various industries, including mid- and large-cap Retail, Industrials, CPG, Healthcare and SaaS.

Specifically, his expertise is in augmenting Sales and Marketing capabilities with AI, including advanced Customer Journey and Path Analytics and incorporating domain-specific, client-side LLMs into Sales and Marketing analytics solutions.

Rudy holds a PhD from the University of Minnesota and has published extensively in top-tier conferences on AI and machine learning.

Education

UNIVERSITY OF VIRGINIA – DARDEN SCHOOL OF BUSINESS
MBA – Decision Analytics and Business Ethics Focus

BAKER UNIVERSITY
Bachelor of Business Administration

Publications

  • Predictive Modeling using Dimensionality Reduction and Dependency Structures
  • Probabilistic Matrix Addition
  • Analyzing Aviation Safety Reports: From Topic Modeling to Scalable Multi-Label Classification
  • Gaussian Process Topic Models
  • Semi-supervised learning of user-preferred travel schedules.
  • Anomaly Detection in Transportation Corridors using Manifold Embedding. 1st International Workshop on Knowledge Discovery from Sensor Data

Patents

  • Universal and adaptive software development platform for data-driven applications

Recent Articles

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Elevate Your RGM Strategy: Monetizing Your Distributor Data

May 6, 2025

Distributors often overlook the potent value locked within their operational data, focusing primarily on logistics and price competition. By transforming this digital footprint into actionable insights and value-added customer solutions, you can unlock significant new revenue streams.

This strategic approach not only boosts profitability with higher margins but also builds lasting customer loyalty. Discover how leading distributors are monetizing their data to create more resilient, future-proof business models grounded in predictable revenue.

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Dynamic Pricing for B2B: Real‑Time Strategies to Optimize Wholesale and Distribution Margins

April 29, 2025

Facing intense margin pressure from volatile costs, traditional static pricing is proving inadequate for B2B wholesale and distribution firms, often leaving an 8-11% profit lift unrealized from even minor price optimizations.

Relying on outdated annual lists or simple cost-plus models prevents effective reaction to real-time market shifts and specific customer sensitivities. This article explores how implementing AI-powered dynamic pricing strategies provides the crucial agility needed to optimize margins, navigate complexity, and build sustainable profitability.

Read More »
Container ship with cranes at port, highlighting revenue management solutions for mid-market industr.

Tariff Shockwaves & Margin Erosion: Why Mid-Market Industrial Firms Need Revenue Management as a Service Now

April 16, 2025

Tariffs have evolved from a temporary inconvenience to a persistent driver of costs, forcing mid-market manufacturers and distributors to rethink their pricing playbook.

By leveraging elasticity-based Revenue Growth Management, leaders can defend margins and even capture new market share in turbulent environments. Revify Analytics’ RGMaaS platform delivers these advanced capabilities in a matter of weeks, transforming reactive cost-plus strategies into proactive, data-driven wins

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Navigating Tariff Challenges with Effective Pricing Strategies.

Pricing Strategies to Counter Tariff Impacts

March 19, 2025

Rising tariffs create significant financial pressure, demanding proactive and strategic pricing adjustments. Companies must move beyond simple cost-plus models to deeply analyze their entire value chain, identifying hidden tariff-related costs and supply chain vulnerabilities. This involves understanding direct and indirect cost increases, assessing competitor reactions, and recognizing how currency fluctuations exacerbate the impact.

A “one-size-fits-all” pricing response is inadequate; a nuanced approach is crucial, based on the specific “pricing game” a company plays (Cost, Uniform, Power, or Custom). It involes differientiating between products, presenting different strategies for each game. This framework lets companies anticipate how tariffs will impact their specific market and creates catered strategies. By using analysis and scenario modeling, companies can protect margins while delivering value.

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Pricing and RGM analysis tools for mid-market CPGs by Revology Analytics.

Solving the 5 Most Pressing Pricing & RGM Pain Points for Mid-Market CPGs: Your Curated Resource Library

February 12, 2025

Mid-market CPG brands are grappling with margin pressures, ineffective promotions, and fragmented data that hinder profitable growth. Without a structured approach to Pricing & Revenue Growth Management (RGM), many rely on outdated tools and reactive strategies, leading to revenue leakage and missed opportunities.

The Revology CPG Resource Library provides curated insights, frameworks, and advanced analytics tools to help brands optimize pricing, improve trade spend efficiency, and drive sustainable profitability—empowering teams to take control of their RGM strategy with data-driven decision-making.

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Pricing Power for Manufacturers: In-Source and Own Your Pricing and RGM Analytics Without Breaking the Bank

January 21, 2025

Uncover how manufacturers can strengthen their margins and boost incremental volumes by bringing advanced pricing and Revenue Growth Management (RGM) analytics in-house—bypassing the steep costs of one-size-fits-all software. It outlines a clear process—spanning data integration, advanced modeling, and user-friendly dashboards—to unify commercial teams around real-time, actionable insights. Through real-world case studies, the piece demonstrates how a well-designed in-house RGM capability can yield measurable profit gains and sustain competitive advantage in today’s fast-paced market.

Read More »
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Centered on proven best practices, Revology Analytics® provides Revenue Growth Analytics advisory services and thought leadership, driving profitable revenue growth for middle-market companies.

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