While many executives associate surge pricing with Uber or airlines, its real untapped potential lies within B2B industries still reliant on static, annual price lists. This guide unpacks how dynamic pricing models move beyond “cost-plus” formulas, allowing businesses to respond intelligently to market shifts, protect margins from volatile costs, and capture otherwise lost revenue. From manufacturing and distribution to retail, learn how to leverage your data to implement a pricing strategy that boosts profitability and agility.