Discover how Revology Analytics propels mid-market businesses to sustainable, profitable growth by building advanced, in-house Revenue Growth Analytics & Management (RGM) capabilities—fast.
Our senior expert-led, hands-on approach ensures you own the tools, insights, strategy and processes needed to thrive long-term.
Gain exclusive access to the latest insights from over 150 commercial leaders on the state of Revenue Growth Analytics in 2025, based on our expanded Revenue Growth Analytics Maturity Scorecard™.
Discover how Revology Analytics propels mid-market businesses to sustainable, profitable growth by building advanced, in-house Revenue Growth Analytics & Management (RGM) capabilities—fast.
Our senior expert-led, hands-on approach ensures you own the tools, insights, strategy and processes needed to thrive long-term.
Gain exclusive access to the latest insights from over 150 commercial leaders on the state of Revenue Growth Analytics in 2025, based on our expanded Revenue Growth Analytics Maturity Scorecard™.
A practical guide for pricing, revenue, and risk leaders: what pricing surveillance is, how it differs from dynamic pricing, and how to detect and govern
Discover how a leading chemical manufacturer transformed its sales analytics capabilities to drive insights-driven decision making and improve sales performance. We partnered with the client to develop a customized sales analytics platform, overcoming data silos and manual reporting processes to unlock real-time insights and enhance efficiency. Learn how interactive visualizations, advanced analytics, and comprehensive training empowered the sales team to optimize commercial strategies and unlock greater organic growth. Read the case study to see how your organization can leverage commercial analytics transformation to unlock its full potential.
Learn how to leverage in-house Knowledge Graphs to optimize your Pricing, Promotions, and Marketing efforts and uncover unique, actionable business insights substantially faster than traditional data structures and analytics currently allow.
The webinar is tailored for Revenue Growth Management (RGM) / Pricing, Commercial, and Analytics/Data Science leaders in CPG. Nevertheless, all industry participants from those domains are welcome as the content is highly relevant.
Dive into the comprehensive “2023 Revenue Growth Analytics Maturity Report” with our detailed webinar. This session covers key industry capabilities, strategic insights, and best practices in Margin Analytics & Optimization, Promotion Effectiveness, and Sales & Customer Growth Analytics.
Unleashing the Power of Data-Driven Marketing in a Post-Cookie World
In a marketing landscape adapting to the demise of 3rd party cookies, making sense of your marketing channels is not just vital; it’s challenging.
Marketing Mix Modeling (MMM) offers a strategic, comprehensive view of marketing performance, free from the constraints and challenges of cookie-based tracking.
SITUATION A leading West Coast thrift retailer with $350M in revenue faced a critical need to optimize its promotional and marketing spending to support its
Developing robust Marketing Analytics capabilities to optimize omnichannel marketing investments for a leading nonprofit organization.
Unlock the full potential of your sales and marketing teams with AI-driven tools! Discover how artificial intelligence can revolutionize your business by streamlining processes, enhancing customer engagement, and boosting performance. Learn about top AI tools for lead generation, sales forecasting, and campaign optimization. Find out how predictive analytics can forecast demand and automate routine tasks, freeing up time for strategic activities. Get practical tips for selecting and integrating AI tools seamlessly into your workflows. Stay ahead of the competition and drive business growth with AI. Read more now!
Revenue Growth Management (RGM) is often mistakenly equated solely with pricing strategies. However, true RGM encompasses a broader scope, leveraging comprehensive commercial analytics to drive business growth across multiple dimensions.
Beyond pricing optimization, RGM integrates advanced metrics and analytics efforts such as Customer Acquisition Cost, Lifetime Value, Churn Rate, Marketing ROI, and Net Revenue Retention to provide a holistic view of revenue and profit opportunities.
By analyzing these diverse data points, companies can unlock insights that lead to improved customer segmentation, targeted marketing campaigns, optimized product and customer mix, and enhanced operational efficiencies.
Companies that expand their RGM focus beyond pricing are better positioned to identify untapped revenue streams, boost profitability, and achieve sustainable growth in an increasingly competitive and insights-driven marketplace.
Manufacturers need more than great products to stay competitive—they need deep customer understanding and smart decision-making. Traditional methods like Excel spreadsheets fall short. Advanced insights capabilities help manufacturers uncover hidden opportunities, streamline operations, and connect meaningfully with customers by turning data into actionable strategies.
To achieve this, manufacturers should collect, analyze, and apply accurate data across their sales and marketing infrastructure. Clean data, the right tools, and a data-driven culture are essential for leveraging insights to drive growth and improve customer engagement.
Have a Revenue Growth Analytics pain point, a question, or a content suggestion?
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Centered on proven best practices, Revology Analytics® provides Revenue Growth Analytics advisory services and thought leadership, driving profitable revenue growth for middle-market companies.
Over 225 companies took our scorecard to improve their Revenue Growth Analytics & Management capabilities.
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