AI and ML have been reshaping industries, and Sales and Marketing Executives stand at a pivotal crossroads as capabilities from leading tech platforms accelerate.

The key to a competitive edge and increased profitability is leveraging popular tech stacks like Microsoft and Google. However, navigating through an oversaturated market of ~ 10,000 “turnkey” software products for Sales & Marketing Enablement is daunting.

Enter In-Sourcing, the strategic approach that elevates your company’s analytics maturity, using popular tools like Microsoft’s Power Platform and Azure or Google Cloud AI. In-sourcing your Revenue Growth Analytics capabilities highlights the transformation from vendor-reliance to an empowered, insights-driven organization, offering a path for executives to transform their companies to truly data and insights-driven.