Video and Webinar Recording

Supercharge Your Revenue Growth Management with Knowledge Graphs

Learn how to leverage in-house Knowledge Graphs to optimize your Pricing, Promotions, and Marketing efforts and uncover unique, actionable business insights substantially faster than traditional data structures and analytics currently allow.

The webinar is tailored for Revenue Growth Management (RGM) / Pricing, Commercial, and Analytics/Data Science leaders in CPG. Nevertheless, all industry participants from those domains are welcome as the content is highly relevant.

August 6, 2024 No Comments

Video and Webinar Recording

2023 Revenue Growth Analytics Maturity Review

Dive into the comprehensive “2023 Revenue Growth Analytics Maturity Report” with our detailed webinar. This session covers key industry capabilities, strategic insights, and best practices in Margin Analytics & Optimization, Promotion Effectiveness, and Sales & Customer Growth Analytics.

August 6, 2024 No Comments

Video and Webinar Recording

Leveraging Meta’s Robyn for Effective Marketing Mix Modeling

Unleashing the Power of Data-Driven Marketing in a Post-Cookie World

In a marketing landscape adapting to the demise of 3rd party cookies, making sense of your marketing channels is not just vital; it’s challenging.

Marketing Mix Modeling (MMM) offers a strategic, comprehensive view of marketing performance, free from the constraints and challenges of cookie-based tracking.

August 6, 2024 No Comments

Video and Webinar Recording

How to Build an Effective B2B Price Elasticity Model (in under 90 minutes)

Understanding the business impact of price changes and promotional investments is crucial for effective revenue management. In this webinar, we’ll guide you through building a B2B Price Elasticity Model in under 90 minutes, using both Linear Regression and Machine Learning methods. Learn how to increase price realization, optimize inventory, and drive net sales and gross profits. Attendees will receive a comprehensive blueprint and R code to implement in their organizations.

August 5, 2024 No Comments

Video and Webinar Recording

How To Build a B2B Margin Analytics & Optimization Platform (in under 90 days)

A 1% Net Price realization can drive, on average, an 11% improvement in Operating Profits, making Pricing the most critical business lever.

To achieve this, robust Margin Analytics & Optimization capabilities are essential.

These capabilities help control price discounts, reduce variability in margin profiles, and empower sales teams with rapid pricing insights. Using open-source tools like R and Python, along with self-serve BI tools like Tableau and Power BI, organizations can build a best-in-class Margin Analytics platform efficiently.

August 5, 2024 No Comments

Dashboard showing pricing, discounts, and margin analytics in Tableau.

Video and Webinar Recording

Driving Pricing and Discounting Discipline with Margin Analytics (in Tableau)

Discover how to build a B2B Margin Analytics & Optimization platform in Tableau, addressing key pricing and discounting challenges. Learn to identify Gross Profit drivers, coach your Sales team, and optimize discount strategies to boost Net Sales and profitability. Watch now for actionable insights and practical solutions.

August 2, 2024 No Comments

Harnessing AI potential for business transformation webinar

Video and Webinar Recording

Harnessing AI’s Potential One step at a time

Overview: AI in Practice This article from Revology Analytics explains AI in the context of modern pricing analytics and revenue growth management. It draws on

March 7, 2024 No Comments

AI-driven B2B sales podcast discussing AI's impact on sales productivity, efficiency, and job roles.

Video and Webinar Recording

Podcast Interview: AI for B2B Sales

Revology Analytics recently had the opportunity to collaborate with Sales & Marketing experts from the Alexander Group, a leading Revenue Growth Strategy consultancy, where we discussed the impact of AI on B2B Sales Teams.

February 18, 2024 No Comments

Business team analyzing sales and marketing data on a large screen in a modern office.

Articles

The In-Sourced Analytics Revolution: Leveraging Popular Tech for Sales & Marketing Transformation

AI and ML have been reshaping industries, and Sales and Marketing Executives stand at a pivotal crossroads as capabilities from leading tech platforms accelerate.

The key to a competitive edge and increased profitability is leveraging popular tech stacks like Microsoft and Google. However, navigating through an oversaturated market of ~ 10,000 “turnkey” software products for Sales & Marketing Enablement is daunting.

Enter In-Sourcing, the strategic approach that elevates your company’s analytics maturity, using popular tools like Microsoft’s Power Platform and Azure or Google Cloud AI. In-sourcing your Revenue Growth Analytics capabilities highlights the transformation from vendor-reliance to an empowered, insights-driven organization, offering a path for executives to transform their companies to truly data and insights-driven.

January 9, 2024 No Comments

Chart showing how often companies report price realization to leaders by industry and company size.

Insights

Why Price Realization Matters

Why Price Realization Matters: Key Findings from our Inaugural Revenue Growth Analytics Survey.

A company’s ability to consistently measure and manage its Net Price Realization is a crucial, yet often overlooked, element of a robust Profit Growth Strategy.

Price Realization – the difference between your List Price and Actual Price (after discounts, rebates, and other incentives/concessions) impacts your bottom line in a significant way.

Over 125 commercial leaders have taken our Revenue Growth Analytics Maturity Quiz, which measured maturity/competency scores across three major areas:

1) Margin Analytics & Optimization

2) Promotion Effectiveness & Optimization

3) Sales & Customer Growth Analytics

The first question in the “Margin Analytics & Optimization” section asked respondents, “How frequently is pricing performance (net price realization) measured and reported to company leaders?”.

August 21, 2023 No Comments

AI-driven analytics webinar for boosting revenue with GPT technology.

Video and Webinar Recording

Accelerating your Commercial Analytics Workstreams with ChatGPT

GPT-4 is already starting to reshape the field of commercial analytics, and we at Revology Analytics are huge proponents of it.

In our recent webinar titled “GPT-Powered Speed: Supercharging your Revenue Analytics,” we delved deep into how GPT-4 is a game changer for analytics teams. More specifically, we explored GPT-4’s ability to accelerate productivity around diagnostic and predictive analytics for Revenue growth problems.

In addition to exploring how to create the perfect prompts for analytical workstreams, we provided hands-on examples in Python using simulated data sets for things like Price Elasticity modeling, Cohort Analyses, and Churn Modeling.

We have the full recording available here for those who missed the live session or wished to revisit the insights.

August 13, 2023 No Comments

Data analytics and visualization for business insights.

Articles

The Business Analyst of Tomorrow

Data science is an ever-evolving field, and its roles are also changing. As businesses increasingly rely on data to inform their decisions, there is a growing need for people with both the technical skills and domain/industry expertise to drive measurable value.

January 12, 2023 No Comments

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