Discover how Revology Analytics propels mid-market businesses to sustainable, profitable growth by building advanced, in-house Revenue Growth Analytics & Management (RGM) capabilities—fast.
Our senior expert-led, hands-on approach ensures you own the tools, insights, strategy and processes needed to thrive long-term.
Gain exclusive access to the latest insights from over 150 commercial leaders on the state of Revenue Growth Analytics in 2025, based on our expanded Revenue Growth Analytics Maturity Scorecard™.
Discover how Revology Analytics propels mid-market businesses to sustainable, profitable growth by building advanced, in-house Revenue Growth Analytics & Management (RGM) capabilities—fast.
Our senior expert-led, hands-on approach ensures you own the tools, insights, strategy and processes needed to thrive long-term.
Gain exclusive access to the latest insights from over 150 commercial leaders on the state of Revenue Growth Analytics in 2025, based on our expanded Revenue Growth Analytics Maturity Scorecard™.
Unleashing the Power of Data-Driven Marketing in a Post-Cookie World
In a marketing landscape adapting to the demise of 3rd party cookies, making sense of your marketing channels is not just vital; it’s challenging.
Marketing Mix Modeling (MMM) offers a strategic, comprehensive view of marketing performance, free from the constraints and challenges of cookie-based tracking.
Understanding the business impact of price changes and promotional investments is crucial for effective revenue management. In this webinar, we’ll guide you through building a B2B Price Elasticity Model in under 90 minutes, using both Linear Regression and Machine Learning methods. Learn how to increase price realization, optimize inventory, and drive net sales and gross profits. Attendees will receive a comprehensive blueprint and R code to implement in their organizations.
Is the lack of robust clearance pricing strategy and manual pricing processes causing unnecessary and costly inventory buildup in your warehouses?
A leading $5B consumer durables wholesaler in North America wanted to unlock significant liquidity tied up in unproductive inventory by deploying in-house markdown optimization capabilities. Please read the below case study to understand how we helped them solve a $150MM unproductive inventory problem with dynamic clearance pricing.
This article is one in a series of five detailed case studies we will publish bi-weekly on key B2B Commercial Analytics topics. It gives insight into our outcome-based analytics process, including both technical and change management pieces.
Did you know that most promotional investments by Manufacturers are a negative ROI investment, and each 1% improvement in Promo ROI can be a massive benefit to your Operating Profit?
Many mid-market manufacturing CFOs, CMOs, Pricing, and Sales executives are struggling with Promotional spending outpacing Profit growth, leading to unnecessary profit erosion.
Fortunately, most companies have the proper data assets to build sophisticated and actionable Promotion Effectiveness & Optimization solutions in-house, using methods and technologies they are already familiar with.
If you’ve always wanted to know how to build robust Pricing & Promotion Analytics capabilities organically and quickly (in ~ 4 months), please read this detailed Case Study that walks you through the critical steps with concrete examples.
Most of us are familiar with the term customer price sensitivity as an important concept especially for sales, marketing and revenue management teams. It helps us understand how price changes affect demand, profitability or market share of our products or services. This week, I will describe the most popular analytical methods that help you measure your product or service price elasticities, including a few simple and proven machine learning based approaches that your analytics or data science teams can easily do.
Have a Revenue Growth Analytics pain point, a question, or a content suggestion?
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Centered on proven best practices, Revology Analytics® provides Revenue Growth Analytics advisory services and thought leadership, driving profitable revenue growth for middle-market companies.
Over 225 companies took our scorecard to improve their Revenue Growth Analytics & Management capabilities.
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