Discover how Revology Analytics propels mid-market businesses to sustainable, profitable growth by building advanced, in-house Revenue Growth Analytics & Management (RGM) capabilities—fast.
Our senior expert-led, hands-on approach ensures you own the tools, insights, strategy and processes needed to thrive long-term.
Gain exclusive access to the latest insights from over 150 commercial leaders on the state of Revenue Growth Analytics in 2025, based on our expanded Revenue Growth Analytics Maturity Scorecard™.
Discover how Revology Analytics propels mid-market businesses to sustainable, profitable growth by building advanced, in-house Revenue Growth Analytics & Management (RGM) capabilities—fast.
Our senior expert-led, hands-on approach ensures you own the tools, insights, strategy and processes needed to thrive long-term.
Gain exclusive access to the latest insights from over 150 commercial leaders on the state of Revenue Growth Analytics in 2025, based on our expanded Revenue Growth Analytics Maturity Scorecard™.
Construct the "single source of truth" your business requires to scale.
We design robust data pipelines and intuitive executive dashboards that transform fragmented enterprise data into clear, actionable insights for your leadership team.
Customer Journey Analysis & Optimization maps every step of your customer’s lifecycle – from initial awareness and consideration through purchase and loyalty. By blending data from CRMs, web analytics, social media, and even offline touchpoints, we pinpoint how customers move (or falter) through your funnel. The goal is to highlight where engagement drops off and why, so we can refine each touchpoint to boost conversion, retention, and ultimately customer lifetime value.
Automated Churn & Cross-Sell/Up-Sell Optimization uses AI-driven analytics to keep customers longer and increase their value. We build predictive models to flag when a customer shows signs of leaving, and to recommend personalized cross-sell or up-sell offers that they’re most likely to respond to. These recommendations and risk alerts are integrated directly into your CRM or sales dashboard, so your team can act on them in real time as part of their regular workflow.
We’d love to hear from you. Get in touch, and we’ll introduce you to a team member who can help.
For B2B firms in industries like wholesale, distribution, and manufacturing, the idea that AI in pricing is a magic black box can quickly become an investment sinkhole and a strategic dead end. Before thinking about AI, you must confront the two beasts that kill nearly every pricing initiative: Cross-Functional Chaos and The Profitability Mirage. Fancy algorithms do not drive pricing success—getting the basics right is.
B2B customer churn can silently cripple growth, but many companies overlook its impact and fail to predict it effectively. This blog reveals how embracing proactive, data-driven strategies, especially through Pricing & Revenue Growth Management (RGM), can transform your approach from reactive damage control to strategic, profitable retention. Discover how advanced analytics can help you identify churn risks, optimize pricing, and unlock hidden growth opportunities, safeguarding your P&L and empowering your sales teams.
Mid-market CPGs are struggling to make profitable decisions due to data scattered across disparate internal and external systems. This fragmentation leads to significant margin erosion, reactive strategies, and a costly dependency on rigid, turnkey analytics solutions that fail to provide a complete picture. By embracing an integrated and owned Pricing & RGM Navigator, companies can unify their data, unlock predictive insights, and build true organizational capability. This empowers teams to move from reactive “fire drills” to a proactive, commanding position in the market.
Walmart’s recent announcement of price hikes due to tariffs serves as a stark reality check, confirming that American consumers will ultimately bear these costs. This isn’t just about Walmart; it signals a broader economic shift impacting shoppers and presenting significant challenges for CPG companies. This article delves into why these price increases are happening and outlines crucial strategies for CPGs to navigate this turbulent environment.
That sinking feeling when sales asks for another discount or competitors drag you into a price war isn’t just anxiety; it’s often a sign of weak pricing power. This reactive negotiating, often driven by the lack of a quantified walk-away position, bleeds profits and erodes margins. Discover how defining your Best Alternative to a Negotiated Agreement (BATNA) can anchor your pricing, stop margin leakage, and empower you to secure better deals.
Spotify recently implemented its second major round of price hikes in under two years, significantly increasing rates in Benelux countries and signaling further rises across Europe and Latin America.
This aggressive pricing strategy follows Spotify’s first full-year operating profit in 2024, indicating a strategic shift from subscriber growth to boosting ARPU and profitability. The company is employing a “ladder pricing” approach, testing price elasticity in smaller markets before wider rollouts to manage churn and investor expectations. However, this creates widening price gaps with competitors, forcing Spotify to increasingly rely on its unique value proposition and bundled offerings like the planned “Music Pro” add-on.
Centered on proven best practices, Revology Analytics® provides Revenue Growth Analytics advisory services and thought leadership, driving profitable revenue growth for middle-market companies.
Over 225 companies took our scorecard to improve their Revenue Growth Analytics & Management capabilities.
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