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Price-Value Map illustrating product profit optimization and competitor comparison.
Insights
Armin

RA Quick Insights: Optimizing Product Gross Profits with Price-Value Maps – Part 1

One of the critical mistakes earlier in my Revenue Growth Analytics career was relying on internal experts to inform the building of “Price-Value Maps” (aka. “PVM”) for our Products and those of key Competitors. It proved to be a costly mistake, and we ended up eroding Gross Profits and EBITDA as all of our Price List increases were heavily offset by increased Rebates, Promotional and Shopper Marketing spend.

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May 23, 2024 No Comments
Business professional analyzing revenue growth data at desk.
Articles
Armin

7 Ways Companies Boost Operating Profits Through Revenue Growth Analytics

Modern companies collect substantial amounts of data. The data captured worldwide is expected to exceed 180 zettabytes by 2025, up from 64.2 zettabytes in 2020. This proliferation of data presents a massive opportunity for companies seeking to gain valuable insights into their customers and operations.

Yet, most businesses don’t use data effectively, as up to 73% of all data goes unused. So, how can companies leverage the data they collect to boost profitability? In this article, we’ll explore how businesses, particularly in the mid-market space, or those finding themselves “data rich, but insights poor,” can gather and use data better and increase profit margins through advanced analytics.

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May 11, 2024 No Comments
Business analytics dashboard showing profit metrics and data trends.
Articles
Armin

Leveraging Commercial Analytics for Profit Growth in Acquisition-Heavy Companies

Explore how leveraging advanced commercial analytics can dramatically enhance profit margins for companies growing through acquisitions. Our latest article dives into the pivotal role of unified data sources and system integration in streamlining operations and boosting profitability. Discover how tools like Revenue Growth Analytics reduce manual data processing and provide actionable insights that lead to more efficient decision-making and optimized business strategies. Read the complete insights to understand the transformative impact of these technologies, tools, and methods on acquisition-heavy companies.

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May 3, 2024 No Comments
AI-driven B2B sales podcast discussing AI's impact on sales productivity, efficiency, and job roles.
Podcast
Armin

Podcast Interview: AI for B2B Sales

Revology Analytics recently had the opportunity to collaborate with Sales & Marketing experts from the Alexander Group, a leading Revenue Growth Strategy consultancy, where we discussed the impact of AI on B2B Sales Teams.

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February 18, 2024 No Comments
Scales balancing AI robots and technology components in a modern setting.
Articles
Armin

Why Mid-Market Companies Should Focus on Practical Solutions Before AI

It’s easy for us to get caught in the hype surrounding the latest and greatest tech advancements. Currently, AI is at the forefront of this phenomenon (what Gartner calls “peak of inflated expectations”). While AI certainly holds transformative potential, companies must approach its adoption with a measured perspective, especially in the mid-market sector (think $100MM-$1B in revenues).

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February 7, 2024 No Comments
Revenue growth analytics insights for business performance.
Insights
Armin

RA Quick Insights: Smarter Discounting for B2B

Discover how strategic discounting transforms customer engagement and drives profitability in this week’s Revology Analytics Insights video. Learn to tailor discounts effectively, ensuring sales growth and customer loyalty without compromising your bottom line.

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January 28, 2024 No Comments
Business team analyzing sales and marketing data on a large screen in a modern office.
Articles
Armin

The In-Sourced Analytics Revolution: Leveraging Popular Tech for Sales & Marketing Transformation

AI and ML have been reshaping industries, and Sales and Marketing Executives stand at a pivotal crossroads as capabilities from leading tech platforms accelerate.

The key to a competitive edge and increased profitability is leveraging popular tech stacks like Microsoft and Google. However, navigating through an oversaturated market of ~ 10,000 “turnkey” software products for Sales & Marketing Enablement is daunting.

Enter In-Sourcing, the strategic approach that elevates your company’s analytics maturity, using popular tools like Microsoft’s Power Platform and Azure or Google Cloud AI. In-sourcing your Revenue Growth Analytics capabilities highlights the transformation from vendor-reliance to an empowered, insights-driven organization, offering a path for executives to transform their companies to truly data and insights-driven.

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January 9, 2024 No Comments
Webinar recording on revenue growth strategy using knowledge graphs by Revology Analytics.
Insights
Armin

Supercharge Your Revenue Growth Strategy with Knowledge Graphs

In our recent webinar titled “Supercharge Your Revenue Growth Strategy with Knowledge Graphs,” we discussed how this unique commercial analytics approach makes understanding multi-dimensional business data more accessible and substantially faster, helping you make smarter decisions and drive Profitable Growth quicker.

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December 19, 2023 No Comments
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