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Teodora Matic, PHD

Sr. Data Scientist

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About Teodora

Teodora is a Ph.D. researcher who focuses on applied statistics and machine learning. She began her career in market research, where she worked primarily on customer satisfaction, brand communication, product and brand optimization. In her role as a market researcher, Teodora used both traditional methods and newer technologies like eye tracking and facial recognition to collect precise data on consumer behavior and product interactions. This helped her to create more targeted and effective brand strategies.

Later, she transitioned to business intelligence and specialized in data visualization and reporting. Teodora uses tools such as Tableau, Python, and R to transform complex data sets into clear visual reports that aid in business decision-making. This helps provide clear insights into business metrics and strategies, supporting informed decisions.

Teodora has a Ph.D. in Applied Statistics from the University of Ljubljana, Slovenia, and a Master’s degree in Research Psychology from the University of Belgrade, Serbia. She earned her Bachelor’s degree in Psychology from the same university.

Recent Articles

Live webinar on turning pricing data into profit by Revology Analytics.

Turn Pricing Data Into Profit

October 27, 2025

Are you confident you’re getting full value from your pricing and discounting—or is margin quietly drifting? For most manufacturers and distributors, the answer is buried

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Mobile app screens showing Uber ride options with surge pricing and dynamic fare models.

The Executive’s Guide to Surge Pricing and Dynamic Pricing Models

October 14, 2025

While many executives associate surge pricing with Uber or airlines, its real untapped potential lies within B2B industries still reliant on static, annual price lists. This guide unpacks how dynamic pricing models move beyond “cost-plus” formulas, allowing businesses to respond intelligently to market shifts, protect margins from volatile costs, and capture otherwise lost revenue. From manufacturing and distribution to retail, learn how to leverage your data to implement a pricing strategy that boosts profitability and agility.

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AI-generated image showing a digital human figure with stock charts and a hand on a steering wheel w.

AI Won’t Fix Your Pricing Strategy. This Will.

October 8, 2025

While many leaders are seduced by the promise that a sophisticated AI tool can solve their pricing problems, this illusion of innovation is a dangerous trap. A fancy algorithm will never substitute for a sound, human-led strategy, a solid data foundation, and strong commercial execution. Lasting success comes not from outsourcing your thinking to a black box, but from building a durable, in-house capability that empowers your team to win.

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Illustration of price optimization and value recapture strategies by Revology Analytics.

How Strategic Price Customization Recaptures Value

October 1, 2025

The most dangerous threat to profitability isn’t a market crash but the silent erosion of margin from a flawed pricing structure. Most companies unknowingly lose over half of their intended price increases to a “leaky waterfall” of unchecked discounts, rebates, and ad-hoc sales overrides. This article provides a blueprint for building a data-driven, value-based pricing engine to plug these leaks and transform pricing into your most powerful lever for growth.

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Analytics report on revenue growth and pricing strategies.

Revenue Growth Analytics Maturity in 2025: Why Pricing Punch Still Matters, and How to Land It

September 24, 2025

Revology’s 2025 Revenue Growth Analytics (RGA) Maturity Scorecard confirms pricing is still the most powerful profit lever, but its impact is uneven and difficult for most organizations to capture. Our latest report reveals that 50% of companies remain at a ‘Medium’ maturity level, with significant gaps in promotion ROI and sales enablement analytics that consistently leak value. This article breaks down the four pillars of RGA and provides actionable 90-day playbooks to help leaders close the execution gap and translate price potential into realized profit.

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Illustration of tariffs, sneaky pricing, and rising costs with a ship and upward trend arrows.

Tariffs, “Sneakflation,” and the Pricing Tightrope

August 26, 2025

A hidden tariff tax, dubbed “sneakflation,” is quietly raising prices on everyday goods and squeezing business profits. Faced with this pressure, many companies make the mistake of implementing blunt, across-the-board price hikes that can damage sales volume and customer relationships. This post details a smarter, surgical approach, using data-driven strategies like price elasticity analysis and scenario modeling to manage rising costs. Learn how to walk the pricing tightrope to protect your margins without alienating your customer base.

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