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Mariona

Mariona Baneras

Sr. Data Scientist

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About Mariona

Mariona is a physicist and data scientist with a research background and more than eight years of industry experience. She has worked with various companies ranging from digital startups to global insurance firms. Throughout her professional journey, Mariona has helped companies achieve success in their pricing and revenue management endeavors by providing impactful data-driven solutions and rigorous analysis.

Early in her career, she honed her consulting skills in corporate strategy and intrapreneurship. Mariona has developed a strategic mindset that allows her to deliver tailored solutions to clients’ unique challenges.

Mariona possesses several core strengths:

  • Advanced analytics expertise: Mariona leverages statistical and machine learning techniques to optimize pricing and promotions, forecast demand, and empower decision-makers to drive business growth.

  • Data visualization proficiency: Mariona has a passion for designing intuitive, visually stimulating data visualization solutions that drive adoption and help discover key insights.

  • Technical know-how: Mariona has a strong foundation in development and project management, enabling her to automate critical processes and seamlessly integrate systems for enhanced operational efficiency.

Recent Articles

The Tariff Tightrope: Why Walmart’s Price Hikes Signal a Reality Check for American Consumers

May 28, 2025

Walmart’s recent announcement of price hikes due to tariffs serves as a stark reality check, confirming that American consumers will ultimately bear these costs. This isn’t just about Walmart; it signals a broader economic shift impacting shoppers and presenting significant challenges for CPG companies. This article delves into why these price increases are happening and outlines crucial strategies for CPGs to navigate this turbulent environment.

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The Sinking Feeling of Weak Pricing Power? BATNA is Your Anchor

May 26, 2025

That sinking feeling when sales asks for another discount or competitors drag you into a price war isn’t just anxiety; it’s often a sign of weak pricing power. This reactive negotiating, often driven by the lack of a quantified walk-away position, bleeds profits and erodes margins. Discover how defining your Best Alternative to a Negotiated Agreement (BATNA) can anchor your pricing, stop margin leakage, and empower you to secure better deals.

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An RGM Deep-Dive Into Spotify’s Latest Price Rise

May 13, 2025

Spotify recently implemented its second major round of price hikes in under two years, significantly increasing rates in Benelux countries and signaling further rises across Europe and Latin America.

This aggressive pricing strategy follows Spotify’s first full-year operating profit in 2024, indicating a strategic shift from subscriber growth to boosting ARPU and profitability. The company is employing a “ladder pricing” approach, testing price elasticity in smaller markets before wider rollouts to manage churn and investor expectations. However, this creates widening price gaps with competitors, forcing Spotify to increasingly rely on its unique value proposition and bundled offerings like the planned “Music Pro” add-on.

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Elevate Your RGM Strategy: Monetizing Your Distributor Data

May 6, 2025

Distributors often overlook the potent value locked within their operational data, focusing primarily on logistics and price competition. By transforming this digital footprint into actionable insights and value-added customer solutions, you can unlock significant new revenue streams.

This strategic approach not only boosts profitability with higher margins but also builds lasting customer loyalty. Discover how leading distributors are monetizing their data to create more resilient, future-proof business models grounded in predictable revenue.

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Dynamic Pricing for B2B: Real‑Time Strategies to Optimize Wholesale and Distribution Margins

April 29, 2025

Facing intense margin pressure from volatile costs, traditional static pricing is proving inadequate for B2B wholesale and distribution firms, often leaving an 8-11% profit lift unrealized from even minor price optimizations.

Relying on outdated annual lists or simple cost-plus models prevents effective reaction to real-time market shifts and specific customer sensitivities. This article explores how implementing AI-powered dynamic pricing strategies provides the crucial agility needed to optimize margins, navigate complexity, and build sustainable profitability.

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Tariff Shockwaves & Margin Erosion: Why Mid-Market Industrial Firms Need Revenue Management as a Service Now

April 16, 2025

Tariffs have evolved from a temporary inconvenience to a persistent driver of costs, forcing mid-market manufacturers and distributors to rethink their pricing playbook.

By leveraging elasticity-based Revenue Growth Management, leaders can defend margins and even capture new market share in turbulent environments. Revify Analytics’ RGMaaS platform delivers these advanced capabilities in a matter of weeks, transforming reactive cost-plus strategies into proactive, data-driven wins

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