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Mariona Baneras

Sr. Data Scientist

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About Mariona

Mariona is a physicist and data scientist with a research background and more than eight years of industry experience. She has worked with various companies ranging from digital startups to global insurance firms. Throughout her professional journey, Mariona has helped companies achieve success in their pricing and revenue management endeavors by providing impactful data-driven solutions and rigorous analysis.

Early in her career, she honed her consulting skills in corporate strategy and intrapreneurship. Mariona has developed a strategic mindset that allows her to deliver tailored solutions to clients’ unique challenges.

Mariona possesses several core strengths:

  • Advanced analytics expertise: Mariona leverages statistical and machine learning techniques to optimize pricing and promotions, forecast demand, and empower decision-makers to drive business growth.

  • Data visualization proficiency: Mariona has a passion for designing intuitive, visually stimulating data visualization solutions that drive adoption and help discover key insights.

  • Technical know-how: Mariona has a strong foundation in development and project management, enabling her to automate critical processes and seamlessly integrate systems for enhanced operational efficiency.

Recent Articles

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The Distributor’s Playbook for Growing Share of Wallet

August 20, 2025

Distributors are unknowingly losing profit from their best accounts due to blind spots in pricing, discounting, and product mix. Traditional sales reports can’t detect this slow drain, allowing significant cross-sell opportunities and margin to go untapped. Guided purchase intelligence offers a disciplined framework, combining smart analytics with sales activation to systematically identify and recapture this hidden value. This playbook provides a step-by-step guide to grow your share of wallet and build a more resilient, profitable business.

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Circular chart showing 2025 RGA maturity levels with percentages for each category.

How Hidden SKU Profitability Is Dragging Down Your Distribution Business (And How to Fix It)

August 6, 2025

Are you seeing revenue climb while margins get squeezed? Your distribution business is likely caught in the “Portfolio Trap,” where high-volume but unprofitable SKUs secretly drain your bottom line. This article diagnoses the problem, revealing how a lack of granular data and reliance on outdated pricing models hide the true costs eroding your profits. Discover how to fix this by focusing on SKU profitability, enabling you to identify and manage these hidden drags to drive real financial growth.

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Revology Analytics revenue and GPS break-even price elasticity visualization.

The $1 Trillion Blind Spot: Why Most B2B Promotions Destroy Profit

July 30, 2025

What if your biggest sales driver was also your biggest profit drain? For most B2B companies, this is the hidden reality of their trade spend, where a lack of true promotion trade optimization allows margin-destroying activities to hide behind impressive-looking sales lifts. This article exposes the common fallacies—from the “top-line lift” trap to cannibalization blind spots—and provides an analytics-driven framework to turn your promotional budget from an unmanaged expense into a strategic growth investment.

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Waterfall diagram illustrating steps for pocket price remediation process.

What is Your True Net Price? The Ultimate Guide to B2B Commercial Psychology & Profit Realization

July 23, 2025

While companies obsess over list price, our research shows the average business systematically dismantles its own profitability from within. The real battle is won or lost in the price waterfall—the chasm between list price and the final pocket price where discounts, rebates, and allowances silently erode margin. Achieving optimal net price realization requires moving beyond siloed commercial psychology and spreadsheet chaos to a unified strategy that stops profit leakage at its source. This guide provides the framework to reclaim that lost margin by focusing on the one number that truly matters: your True Net Price.

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B2B purchase decision factors infographic showing influence groups.

Help! The Customer is Walking, Drop The Price!

July 16, 2025

When a key customer threatens to leave over price, the immediate instinct is to offer a discount to save the deal. However, this reactive approach is a trap that devalues your offering and fails to fix the real root causes, which are often a series of unaddressed service and operational failures. Learn a strategic framework to diagnose the true source of dissatisfaction and negotiate a solution that strengthens the partnership while protecting your profitability.

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Data-driven pricing strategies for maximizing value and profitability.

How Strategic Price Customization Recaptures Value

July 7, 2025

Many businesses unknowingly lose significant profit through complex discounts and a failure to base prices on customer value, a phenomenon known as the “Leaky Pricing Waterfall.”

A mere 1% improvement in price realization can increase operating profit by a median of 6.4%, yet most companies only achieve half of their planned price increases. By building an in-house capability with a causal data foundation and a price customization framework, companies can transform this profit leakage into a powerful engine for growth.

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