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Mariona

Mariona Baneras

Sr. Data Scientist

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About Mariona

Mariona is a physicist and data scientist with a research background and more than eight years of industry experience. She has worked with various companies ranging from digital startups to global insurance firms. Throughout her professional journey, Mariona has helped companies achieve success in their pricing and revenue management endeavors by providing impactful data-driven solutions and rigorous analysis.

Early in her career, she honed her consulting skills in corporate strategy and intrapreneurship. Mariona has developed a strategic mindset that allows her to deliver tailored solutions to clients’ unique challenges.

Mariona possesses several core strengths:

  • Advanced analytics expertise: Mariona leverages statistical and machine learning techniques to optimize pricing and promotions, forecast demand, and empower decision-makers to drive business growth.

  • Data visualization proficiency: Mariona has a passion for designing intuitive, visually stimulating data visualization solutions that drive adoption and help discover key insights.

  • Technical know-how: Mariona has a strong foundation in development and project management, enabling her to automate critical processes and seamlessly integrate systems for enhanced operational efficiency.

Recent Articles

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What is Your True Net Price? The Ultimate Guide to B2B Commercial Psychology & Profit Realization

July 23, 2025

While companies obsess over list price, our research shows the average business systematically dismantles its own profitability from within. The real battle is won or lost in the price waterfall—the chasm between list price and the final pocket price where discounts, rebates, and allowances silently erode margin. Achieving optimal net price realization requires moving beyond siloed commercial psychology and spreadsheet chaos to a unified strategy that stops profit leakage at its source. This guide provides the framework to reclaim that lost margin by focusing on the one number that truly matters: your True Net Price.

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Help! The Customer is Walking, Drop The Price!

July 16, 2025

When a key customer threatens to leave over price, the immediate instinct is to offer a discount to save the deal. However, this reactive approach is a trap that devalues your offering and fails to fix the real root causes, which are often a series of unaddressed service and operational failures. Learn a strategic framework to diagnose the true source of dissatisfaction and negotiate a solution that strengthens the partnership while protecting your profitability.

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How Strategic Price Customization Recaptures Value

July 7, 2025

Many businesses unknowingly lose significant profit through complex discounts and a failure to base prices on customer value, a phenomenon known as the “Leaky Pricing Waterfall.”

A mere 1% improvement in price realization can increase operating profit by a median of 6.4%, yet most companies only achieve half of their planned price increases. By building an in-house capability with a causal data foundation and a price customization framework, companies can transform this profit leakage into a powerful engine for growth.

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Stop asking for an “AI Pricing Tool.”

June 27, 2025

For B2B firms in industries like wholesale, distribution, and manufacturing, the idea that AI in pricing is a magic black box can quickly become an investment sinkhole and a strategic dead end. Before thinking about AI, you must confront the two beasts that kill nearly every pricing initiative: Cross-Functional Chaos and The Profitability Mirage. Fancy algorithms do not drive pricing success—getting the basics right is.

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The Role of Pricing & RGM In Managing Customer Churn

June 24, 2025

B2B customer churn can silently cripple growth, but many companies overlook its impact and fail to predict it effectively. This blog reveals how embracing proactive, data-driven strategies, especially through Pricing & Revenue Growth Management (RGM), can transform your approach from reactive damage control to strategic, profitable retention. Discover how advanced analytics can help you identify churn risks, optimize pricing, and unlock hidden growth opportunities, safeguarding your P&L and empowering your sales teams.

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Why Your CPG Needs an Integrated Pricing & RGM Navigator (And Why It Beats Turnkey Solutions)

June 17, 2025

Mid-market CPGs are struggling to make profitable decisions due to data scattered across disparate internal and external systems. This fragmentation leads to significant margin erosion, reactive strategies, and a costly dependency on rigid, turnkey analytics solutions that fail to provide a complete picture. By embracing an integrated and owned Pricing & RGM Navigator, companies can unify their data, unlock predictive insights, and build true organizational capability. This empowers teams to move from reactive “fire drills” to a proactive, commanding position in the market.

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