Data visualization of sales and marketing metrics for revenue growth analysis.

Articles

Unlocking Sales & Marketing Potential with Revenue Growth Analytics: A Strategic Blueprint

Explains how mid-market companies can revolutionize their revenue strategies using advanced analytics, machine learning, and AI. It details how these technologies help identify inefficiencies, enabling companies to make informed, data-driven decisions. This strategic approach is essential for optimizing sales and marketing operations, ultimately leading to sustainable growth and a stronger competitive position.

June 18, 2024 No Comments

Business professional analyzing revenue growth data at desk.

Articles

7 Ways Companies Boost Operating Profits Through Revenue Growth Analytics

Modern companies collect substantial amounts of data. The data captured worldwide is expected to exceed 180 zettabytes by 2025, up from 64.2 zettabytes in 2020. This proliferation of data presents a massive opportunity for companies seeking to gain valuable insights into their customers and operations.

Yet, most businesses don’t use data effectively, as up to 73% of all data goes unused. So, how can companies leverage the data they collect to boost profitability? In this article, we’ll explore how businesses, particularly in the mid-market space, or those finding themselves “data rich, but insights poor,” can gather and use data better and increase profit margins through advanced analytics.

May 11, 2024 No Comments

Business analytics dashboard showing profit metrics and data trends.

Articles

Leveraging Commercial Analytics for Profit Growth in Acquisition-Heavy Companies

Explore how leveraging advanced commercial analytics can dramatically enhance profit margins for companies growing through acquisitions. Our latest article dives into the pivotal role of unified data sources and system integration in streamlining operations and boosting profitability. Discover how tools like Revenue Growth Analytics reduce manual data processing and provide actionable insights that lead to more efficient decision-making and optimized business strategies. Read the complete insights to understand the transformative impact of these technologies, tools, and methods on acquisition-heavy companies.

May 3, 2024 No Comments

Beautiful wrapped gifts with ribbons and bows for the holidays.

Articles

Give the Gift of Revenue Growth Analytics Skills

Kickstart the New Year with a game-changing gift for your team!

Discover our specialized corporate training programs in Advanced Revenue Growth Analytics, designed to fill the practical skill gaps in Revenue Growth Analytics (RGA) that many companies face.

It’s the perfect opportunity to empower your commercial and analytics/data science teams with hands-on, real-world skills that immediately impact your bottom line.

December 12, 2023 No Comments

Case study on dynamic pricing strategies for Fortune 500 retailers.

Case Studies

Building Dynamic Pricing for Fortune 500 Specialty Retailer – Case Study

In this case study, we delve into the strategic implementation of dynamic pricing by a Fortune 500 specialty retailer, aiming to enhance market share and profitability in their brick-and-mortar (B&M) channel. Despite the success of dynamic pricing in their e-commerce channel, the retailer faced unique challenges in translating this strategy to their physical stores, constituting 90% of their sales. The initiative encountered skepticism and logistical hurdles in frequently changing price tags. In partnership with Revology Analytics, the retailer overcame these challenges through a practical, simple-to-understand dynamic pricing solution, resulting in increased gross margins, fast and cost-effective implementation, and successful stakeholder engagement in their dynamic pricing journey.

November 12, 2023 No Comments

Inventory management solution using dynamic markdown pricing strategies.

Case Studies

Solving Unproductive Inventory Challenge with Dynamic Markdown Pricing – Case Study

Revology Analytics Case Study series in Outcome-Based Analytics™.

November 12, 2023 No Comments

Expert advice on managing marketing budgets to boost ROI and optimize advertising spend.

Articles

How To Manage Your Marketing Budget For Improved ROI

This article was originally published in Authority Magazine’s “The CMO” newsletter.

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With the growing complexity of marketing channels and the need for businesses to constantly adapt their strategies, managing marketing budgets effectively has become more critical than ever. In this interview series, we speak with CMOs and other marketing leaders who have significant experience in budget management and optimization, to share their “5 Ways To Manage Your Marketing Budget For Improved ROI.” As a part of this series, we had the pleasure of interviewing Armin Kakas.

July 19, 2023 No Comments

Articles

Demistifying Marketing Mix Modeling

In our popular webinar on Marketing Mix Modeling (MMM), we disdcuss the pros/cons of MMM, and its growing importance in today’s privacy-centric, cookie-less world.

We also deep-dive into Meta’s innovative MMM framework, Robyn, highlighting how it has revolutionized marketing analytics with its cost-efficiency, granularity of insights, and flexibility.

Our detailed presentation and recorded webinar offer practical demonstrations of Robyn’s capabilities, providing a holistic view of channel effectiveness, adstock decay rates, and marketing budget optimization.

The era of six-figure marketing analytics is a thing of the past – welcome to a future of accessible, affordable, and robust marketing effectiveness measurement.

July 8, 2023 1 Comment

Team collaboration and network diagram with colorful figurines representing groups and connections.

Articles

RFM Analysis as an Important Revenue Growth Analytics Capability – Part 2

RFM Analysis is a powerful tool for businesses seeking insights into customer behavior and segmenting them based on purchasing habits. By calculating RFM scores and creating segments, companies can identify valuable customer groups and target them with personalized sales and marketing campaigns. RFM Analysis is not limited to the retail industry or the marketing domain. It can be applied to most industries and functional domains that touch the customer, including pricing, supply chain, A/R, product management, and customer service. Additionally, RFM Analysis can benefit nonprofit organizations by understanding donor behavior to optimize fundraising initiatives.

In part 2 of our RFM Analysis article, we’ll dive deeper into how we can calculate RFM scores, visualize customer performance by RFM segment and discuss sales and marketing implications.

February 22, 2023 No Comments

Articles

(All I want for Christmas is) better discounting habits!

A brief guide for Manufacturers and Distributors to boost profits by 5-10% using simple, effective pricing and analytics techniques.

If you’re a manufacturer or distributor, you know that discounting is vital to the success of your sales force. But are you discounting enough? Are you discounting too much?

This article will discuss the importance of discounting in B2B settings and how to determine the right discounts for your customers and products. We’ll also discuss when to use each type of discount and offer tips for increasing Net Revenue and Gross Profit with analytics and surgical discounting.

December 22, 2022 No Comments

Business professional interacting with digital ROI analytics and data visualization tools.

Articles

Driving Manufacturer Gross Profit through bespoke Promotion Effectiveness and Optimization Capabilities

Did you know that most promotional investments by Manufacturers are a negative ROI investment, and each 1% improvement in Promo ROI can be a massive benefit to your Operating Profit?

Many mid-market manufacturing CFOs, CMOs, Pricing, and Sales executives are struggling with Promotional spending outpacing Profit growth, leading to unnecessary profit erosion.

Fortunately, most companies have the proper data assets to build sophisticated and actionable Promotion Effectiveness & Optimization solutions in-house, using methods and technologies they are already familiar with.

If you’ve always wanted to know how to build robust Pricing & Promotion Analytics capabilities organically and quickly (in ~ 4 months), please read this detailed Case Study that walks you through the critical steps with concrete examples.

November 3, 2022 No Comments

Industrial water pipe with valve and flow control for fluid regulation.

Articles

Is too much discounting preventing you from meeting profitability targets?

Price leakage is a big problem for most Manufacturers and Distributors and can have a considerable adverse effect on their Operating Profits. One of the big reasons price leakage occurs is not having an adequate Margin Analytics Platform deployed and used across the organization. This means no effective measurement systems track discounts and rebates versus guidelines or strategies.

In this brief guide, we will discuss how to build a robust in-house solution, leveraging standard technologies you are familiar with. Most executives in charge of Pricing/Margin are hesitant to go down the margin analytics platform path, thinking it will take years and $ millions to implement. We will show you how to achieve 80-90% potential value realization using simple techniques and analytical methods.

June 23, 2022 No Comments

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Unlocking Sales & Marketing Potential with Revenue Growth Analytics: A Strategic Blueprint

7 Ways Companies Boost Operating Profits Through Revenue Growth Analytics

Leveraging Commercial Analytics for Profit Growth in Acquisition-Heavy Companies

Give the Gift of Revenue Growth Analytics Skills

Building Dynamic Pricing for Fortune 500 Specialty Retailer – Case Study

Solving Unproductive Inventory Challenge with Dynamic Markdown Pricing – Case Study

How To Manage Your Marketing Budget For Improved ROI

Demistifying Marketing Mix Modeling

RFM Analysis as an Important Revenue Growth Analytics Capability – Part 2

(All I want for Christmas is) better discounting habits!

Driving Manufacturer Gross Profit through bespoke Promotion Effectiveness and Optimization Capabilities

Is too much discounting preventing you from meeting profitability targets?

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