Discover how Revology Analytics propels mid-market businesses to sustainable, profitable growth by building advanced, in-house Revenue Growth Analytics & Management (RGM) capabilities—fast.
Our senior expert-led, hands-on approach ensures you own the tools, insights, strategy and processes needed to thrive long-term.
Gain exclusive access to the latest insights from over 150 commercial leaders on the state of Revenue Growth Analytics in 2025, based on our expanded Revenue Growth Analytics Maturity Scorecard™.
Discover how Revology Analytics propels mid-market businesses to sustainable, profitable growth by building advanced, in-house Revenue Growth Analytics & Management (RGM) capabilities—fast.
Our senior expert-led, hands-on approach ensures you own the tools, insights, strategy and processes needed to thrive long-term.
Gain exclusive access to the latest insights from over 150 commercial leaders on the state of Revenue Growth Analytics in 2025, based on our expanded Revenue Growth Analytics Maturity Scorecard™.
This guide is designed for pricing, revenue management, and finance leaders evaluating pricing analytics software in 2026. It outlines key selection criteria, common pitfalls, and
A practical guide to pricing B2B solutions based on quantified customer outcomes—with worked examples, formulas, and an implementation roadmap. What does customer value-based pricing mean
Master retail data and governance to boost margins, competitiveness, and revenue. Many retailers use the traditional cost-plus method: calculate cost, add a markup, and distribute
Many AI pricing strategies fail because teams select a model without first understanding its costs. This guide explains how to develop pricing that protects margins,
A practitioner’s guide to quantifying willingness-to-pay differences by segment, including practical tests, KPIs, and rollout guardrails. Key takeaway: Without measuring pricing sensitivity, pricing decisions are
Pricing policy strategies bridge the gap between strategy and execution. For example, your company targets a 42% gross margin, while competitors undercut you by 8-12%
What if your biggest sales driver was also your biggest profit drain? For most B2B companies, this is the hidden reality of their trade spend, where a lack of true promotion trade optimization allows margin-destroying activities to hide behind impressive-looking sales lifts. This article exposes the common fallacies—from the “top-line lift” trap to cannibalization blind spots—and provides an analytics-driven framework to turn your promotional budget from an unmanaged expense into a strategic growth investment.
Many mid-market retailers and wholesalers’ pricing, finance, and merchandising executives have inherited outdated pricing solutions. These legacy pricing processes don’t quickly scale and heavily rely on expensive human, mundane tasks. There are no intelligent dynamic pricing capabilities that automatically set prices based on sales patterns, corporate objectives, and changing marketplace behavior. It often results in missed profit opportunities and liquidity problems.
Fortunately, you can build simple yet effective dynamic pricing solutions in 3-to 4 months that achieve up to 80% of its incremental Gross Profit $ potential. You can design and implement using practical methods and accessible technologies that empower your teams to take complete control without expensive 3rd party support.
Read more below about how you can achieve this and unlock an extra 1-3% in GP% in year 1.
Revenue Growth Management (RGM) is often mistakenly equated solely with pricing strategies. However, true RGM encompasses a broader scope, leveraging comprehensive commercial analytics to drive business growth across multiple dimensions.
Beyond pricing optimization, RGM integrates advanced metrics and analytics efforts such as Customer Acquisition Cost, Lifetime Value, Churn Rate, Marketing ROI, and Net Revenue Retention to provide a holistic view of revenue and profit opportunities.
By analyzing these diverse data points, companies can unlock insights that lead to improved customer segmentation, targeted marketing campaigns, optimized product and customer mix, and enhanced operational efficiencies.
Companies that expand their RGM focus beyond pricing are better positioned to identify untapped revenue streams, boost profitability, and achieve sustainable growth in an increasingly competitive and insights-driven marketplace.
Kickstart the New Year with a game-changing gift for your team!
Discover our specialized corporate training programs in Advanced Revenue Growth Analytics, designed to fill the practical skill gaps in Revenue Growth Analytics (RGA) that many companies face.
It’s the perfect opportunity to empower your commercial and analytics/data science teams with hands-on, real-world skills that immediately impact your bottom line.
Discover the power of Revenue Growth Analytics with our newly launched Maturity Scorecard, designed to assess your organization’s capabilities in Margin Analytics & Optimization, Sales & Customer Growth Analytics, and Promotion Effectiveness & Optimization.
Take the 3-minute assessment and gain access to tailored recommendations for improvement, as well as an extensive library of free Revenue Growth Analytics resources, including Tableau dashboards and price elasticity models in R and Python. Don’t miss out on this opportunity to elevate your Revenue Analytics capabilities and drive significant business impact.
Did you know that most promotional investments by Manufacturers are a negative ROI investment, and each 1% improvement in Promo ROI can be a massive benefit to your Operating Profit?
Many mid-market manufacturing CFOs, CMOs, Pricing, and Sales executives are struggling with Promotional spending outpacing Profit growth, leading to unnecessary profit erosion.
Fortunately, most companies have the proper data assets to build sophisticated and actionable Promotion Effectiveness & Optimization solutions in-house, using methods and technologies they are already familiar with.
If you’ve always wanted to know how to build robust Pricing & Promotion Analytics capabilities organically and quickly (in ~ 4 months), please read this detailed Case Study that walks you through the critical steps with concrete examples.
Have a Revenue Growth Analytics pain point, a question, or a content suggestion?
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Centered on proven best practices, Revology Analytics® provides Revenue Growth Analytics advisory services and thought leadership, driving profitable revenue growth for middle-market companies.
Over 225 companies took our scorecard to improve their Revenue Growth Analytics & Management capabilities.
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