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Pricing Strategy

Shopper walking past a promotional sign for limited-time retail discounts.
Articles
Armin

Retail Discount Strategies: How to Optimize Discounts While Sustaining Growth

Discount strategies play a critical role in driving sales and maintaining profit margins in retail. Finding the right balance between offering discounts to attract customers and protecting profitability is key.

This guide covers different discount tactics like Premium Pricing and High-Low Pricing, showing how they influence consumer behavior and brand perception. You’ll also learn about common mistakes like excessive discounting and how pricing psychology impacts buying decisions. Whether you need to clear inventory or boost customer loyalty, this article provides practical strategies to use discounts effectively while sustaining growth.

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Business professional analyzing price elasticity data on a digital tablet.
Video and Webinar Recording
Armin

Your Guide to Price Elasticity Modeling

Overview: Price elasticity modeling in Practice This article from Revology Analytics explains price elasticity modeling in the context of modern pricing analytics and revenue growth

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Agricultural chemical sales analytics dashboard showing performance metrics and trends.
Case Studies
Armin

Unlocking Sales Performance with Commercial Analytics Transformation in the Agricultural Chemical Industry – Case Study

Discover how a leading chemical manufacturer transformed its sales analytics capabilities to drive insights-driven decision making and improve sales performance. We partnered with the client to develop a customized sales analytics platform, overcoming data silos and manual reporting processes to unlock real-time insights and enhance efficiency. Learn how interactive visualizations, advanced analytics, and comprehensive training empowered the sales team to optimize commercial strategies and unlock greater organic growth. Read the case study to see how your organization can leverage commercial analytics transformation to unlock its full potential.

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Revology Analytics logo with data visualization background for revenue growth management.
Video and Webinar Recording
Armin

Supercharge Your Revenue Growth Management with Knowledge Graphs

Learn how to leverage in-house Knowledge Graphs to optimize your Pricing, Promotions, and Marketing efforts and uncover unique, actionable business insights substantially faster than traditional data structures and analytics currently allow.

The webinar is tailored for Revenue Growth Management (RGM) / Pricing, Commercial, and Analytics/Data Science leaders in CPG. Nevertheless, all industry participants from those domains are welcome as the content is highly relevant.

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Revenue growth analytics review report for 2023 with insights on analytics maturity.
Video and Webinar Recording
Armin

2023 Revenue Growth Analytics Maturity Review

Dive into the comprehensive “2023 Revenue Growth Analytics Maturity Report” with our detailed webinar. This session covers key industry capabilities, strategic insights, and best practices in Margin Analytics & Optimization, Promotion Effectiveness, and Sales & Customer Growth Analytics.

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Car on stacked coins with percentage symbol, representing auto service pricing strategies.
Case Studies
Armin

Driving Profitable Growth with Insights-Driven Pricing Transformation in Auto Service Retail

Learn how a leading national auto service retailer optimized its pricing strategy to unlock millions in operating profit. Through a multi-phased approach, we helped them overcome fragmented data, outdated systems, and inconsistent pricing practices. Discover how an optimized pricing strategy, customer segmentation, and advanced analytics led to significant revenue gains and improved operational efficiency. Read the case study to see how your auto service business can achieve similar results.

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Revology Analytics logo with webinar title on marketing mix modeling.
Video and Webinar Recording
Armin

Leveraging Meta’s Robyn for Effective Marketing Mix Modeling

Unleashing the Power of Data-Driven Marketing in a Post-Cookie World

In a marketing landscape adapting to the demise of 3rd party cookies, making sense of your marketing channels is not just vital; it’s challenging.

Marketing Mix Modeling (MMM) offers a strategic, comprehensive view of marketing performance, free from the constraints and challenges of cookie-based tracking.

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B2B price elasticity model illustration for analytics and pricing strategies.
Video and Webinar Recording
Armin

How to Build an Effective B2B Price Elasticity Model (in under 90 minutes)

Understanding the business impact of price changes and promotional investments is crucial for effective revenue management. In this webinar, we’ll guide you through building a B2B Price Elasticity Model in under 90 minutes, using both Linear Regression and Machine Learning methods. Learn how to increase price realization, optimize inventory, and drive net sales and gross profits. Attendees will receive a comprehensive blueprint and R code to implement in their organizations.

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