Discover how Revology Analytics propels mid-market businesses to sustainable, profitable growth by building advanced, in-house Revenue Growth Analytics & Management (RGM) capabilities—fast.
Our senior expert-led, hands-on approach ensures you own the tools, insights, strategy and processes needed to thrive long-term.
Gain exclusive access to the latest insights from over 150 commercial leaders on the state of Revenue Growth Analytics in 2025, based on our expanded Revenue Growth Analytics Maturity Scorecard™.
Discover how Revology Analytics propels mid-market businesses to sustainable, profitable growth by building advanced, in-house Revenue Growth Analytics & Management (RGM) capabilities—fast.
Our senior expert-led, hands-on approach ensures you own the tools, insights, strategy and processes needed to thrive long-term.
Gain exclusive access to the latest insights from over 150 commercial leaders on the state of Revenue Growth Analytics in 2025, based on our expanded Revenue Growth Analytics Maturity Scorecard™.
At its very basic level, industry margin pools help you understand what share of the total profits goes to each supply chain participant, from Manufacturer, Distributor, to Retailer.
If you are a ~$1B Manufacturer or Distributor that spends ~ 15% of its Gross Revenues on Promotions & Rebates, every 50bps improvement in your Promo ROIs will drive +$0.75MM to your EBITDA. Let me describe the steps to take to enable these capabilities for your organization.
Did you know that most promotional investments by Manufacturers are a negative ROI investment, and each 1% improvement in Promo ROI can be a massive benefit to your Operating Profit?
Many mid-market manufacturing CFOs, CMOs, Pricing, and Sales executives are struggling with Promotional spending outpacing Profit growth, leading to unnecessary profit erosion.
Fortunately, most companies have the proper data assets to build sophisticated and actionable Promotion Effectiveness & Optimization solutions in-house, using methods and technologies they are already familiar with.
If you’ve always wanted to know how to build robust Pricing & Promotion Analytics capabilities organically and quickly (in ~ 4 months), please read this detailed Case Study that walks you through the critical steps with concrete examples.
Seasonality patterns of your products’ baseline unit sales should influence how you price and promote your products to generate optimal Revenues and Gross Profit. The
Part 1: Using Gross Margin % vs. Net Sales Customer Matrix to segment customers into actionable Sales & Pricing performance clusters.
Have you ever offered a deep Price Discount in December in hopes of accelerating 4Q and YE target achievement, only to drive Unit Sales but suffer huge Gross Profit losses?
If you haven’t tried #bayesian analysis to attack common business problems, I highly encourage you to explore it.
Companies’ data science curve often starts with linear regression before a giant leap to ML within weeks or months (ensemble models, even some deep learning).
In pragmatic terms, the power of Bayesian modeling comes from being able to assign probability intervals to predictions.
Commercial Analytics, aimed at improving Gross Profits and Sales Productivity, doesn’t have to be complex to drive the proper outcomes with Pricing and Sales teams.
𝐒𝐚𝐥𝐞𝐬 & 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭𝐢𝐧𝐠 𝐒𝐭𝐚𝐜𝐤 𝐑𝐚𝐧𝐤𝐢𝐧𝐠 is another simple yet effective Revenue Analytics technique to steer Sales behavior in the right direction and drive incremental Net Sales (and Gross Profits).
Most mid-market companies are still stuck with basic reports and ad-hoc Pricing & Profitability analyses that take several weeks, offer little actionable insights, and are not reproducible. There is also a widespread misconception that it takes heavy upfront investment (both time and money) to build Margin Analytics & Optimization platforms that can truly transform an organization’s Pricing discipline and customer & product analytics rigor.
Regardless of your company’s growth stage, it is paramount that you have an easy-to-use and actionable Margin Analytics platform that provides rapid descriptive (what happened), diagnostic (what caused it), and predictive (what will be the impact) analytics capabilities.
Have a Revenue Growth Analytics pain point, a question, or a content suggestion?
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Centered on proven best practices, Revology Analytics® provides Revenue Growth Analytics advisory services and thought leadership, driving profitable revenue growth for middle-market companies.
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