Revology Analytics Insider

Subscribe to Revology Analytics Insider

Want to stay abreast of the latest Revenue Growth Analytics thought leadership by Revology?



Optimizing Profit Margins for Auto Service, Repair & Tire Retailers: Tactics for Smart Pricing and Revenue Growth Management

In the Auto Service, Repair, & Tire retail industry, mastering pricing strategies is critical for maximizing profit margins and driving sustainable growth. This guide reveals powerful pricing tactics for automotive parts, tires, and services, enabling retailers to outpace competitors and boost profitability. Discover how to leverage advanced analytics and implement strategic discounting to enhance financial performance and secure long-term success in the automotive retail market.

Read More
Quick Insights Armin Kakas Quick Insights Armin Kakas

RA Quick Insights: Optimizing Product Gross Profits with Price-Value Maps - Part 1

One of the critical mistakes earlier in my Revenue Growth Analytics career was relying on internal experts to inform the building of "Price-Value Maps" (aka. "PVM") for our Products and those of key Competitors. It proved to be a costly mistake, and we ended up eroding Gross Profits and EBITDA as all of our Price List increases were heavily offset by increased Rebates, Promotional and Shopper Marketing spend.

Read More
Articles, Quick Insights Armin Kakas Articles, Quick Insights Armin Kakas

Why Mid-Market Companies Should Focus on Practical Solutions Before AI

It's easy for us to get caught in the hype surrounding the latest and greatest tech advancements. Currently, AI is at the forefront of this phenomenon (what Gartner calls "peak of inflated expectations"). While AI certainly holds transformative potential, companies must approach its adoption with a measured perspective, especially in the mid-market sector (think $100MM-$1B in revenues).

Read More
Quick Insights Armin Kakas Quick Insights Armin Kakas

Promotion Analytics: Why 50% of companies are falling behind and how to catch up.

Two decades later, Promotion Effectiveness & Optimization is still a substantial business problem for companies; at least 50% struggle in this arena.

When we asked ~ 150 commercial leaders about their organization's Promotion Effectiveness & Optimization capabilities, the Consumer Goods industry emerged with a high score of 3.3 (a little better than Average). This is unsurprising since this is one industry where Promotional spending is routinely 15-30% of Gross Revenues and where the Trade Promotion Management, Effectiveness & Optimization (TPX) software industry grew the fastest.

Read More
Quick Insights Armin Kakas Quick Insights Armin Kakas

Why Price Realization Matters

Why Price Realization Matters: Key Findings from our Inaugural Revenue Growth Analytics Survey.

A company's ability to consistently measure and manage its Net Price Realization is a crucial, yet often overlooked, element of a robust Profit Growth Strategy.

Price Realization - the difference between your List Price and Actual Price (after discounts, rebates, and other incentives/concessions) impacts your bottom line in a significant way.

Over 125 commercial leaders have taken our Revenue Growth Analytics Maturity Quiz, which measured maturity/competency scores across three major areas:

1) Margin Analytics & Optimization

2) Promotion Effectiveness & Optimization

3) Sales & Customer Growth Analytics

The first question in the "Margin Analytics & Optimization" section asked respondents, "How frequently is pricing performance (net price realization) measured and reported to company leaders?".

Read More
Quick Insights Armin Kakas Quick Insights Armin Kakas

Unveiling Your Revenue Growth Analytics Maturity: Unlock Your Full Profit Potential

Discover the power of Revenue Growth Analytics with our newly launched Maturity Scorecard, designed to assess your organization's capabilities in Margin Analytics & Optimization, Sales & Customer Growth Analytics, and Promotion Effectiveness & Optimization.

Take the 3-minute assessment and gain access to tailored recommendations for improvement, as well as an extensive library of free Revenue Growth Analytics resources, including Tableau dashboards and price elasticity models in R and Python. Don't miss out on this opportunity to elevate your Revenue Analytics capabilities and drive significant business impact.

Read More
Quick Insights Armin Kakas Quick Insights Armin Kakas

If you need to use Machine Learning, keep it simple!

It often amuses me that in the era of ChatGPT (and despite the countless books I have in my library on AI/ML), I've never used any Deep Learning model for any of my client engagements or prior advanced analytics leadership roles.

For 99.95% of data problems in traditional (non-tech) companies, Deep Learning (and any of its derivations like LSTMs, GANs, CNNs, etc.) are overkill at best and a complete waste of time (or not applicable) at worst.

Read More
Quick Insights Armin Kakas Quick Insights Armin Kakas

Business Deep Dive Framework for Consumer Goods companies

Analytical fire drills and knee-jerk pricing actions are becoming increasingly common in the consumer goods industry. With intense competition and ever-changing customer needs, companies must be agile enough to rapidly adjust their strategies to remain competitive and deliver relative value to their consumers.

By creating a dynamic integrated performance deep dive, CPGs can identify specific areas of improvement to maximize efficiency while delivering high-quality products at competitive prices — all of which will help them stay ahead of the competition in today's market.

In the below quick guide, we'll explore the steps needed to build a reproducible and highly actionable (and impactful) performance deep dive that can help CPGs address Revenue performance shortfalls.

Read More
Quick Insights Armin Kakas Quick Insights Armin Kakas

Driving Net Sales and GP$ with Price Testing: A 5-minute guide for Retailers and Distributors

It's no secret that many retailers and distributors are struggling with suboptimal prices, leading to substantial profit losses or missed revenues.

But by developing a solid price-testing playbook, retailers and distributors can maximize profits without sacrificing sales.

You don't need to spend 12-18 months deploying an enterprise price optimization solution or waste a ton of CAPEX. You can start building your own semi-automated price-testing solution today at a fraction of the development times and costs.

If you're a Pricing or Finance executive looking for a way to improve your company's bottom line, read this 5-minute guide on how to build a sustainable Price Testing playbook.

Read More
Quick Insights Armin Kakas Quick Insights Armin Kakas

RA Quick Insights: The Power of Bayesian Analysis for Pricing Scenario Modeling

If you haven't tried #bayesian analysis to attack common business problems, I highly encourage you to explore it.

Companies' data science curve often starts with linear regression before a giant leap to ML within weeks or months (ensemble models, even some deep learning).

In pragmatic terms, the power of Bayesian modeling comes from being able to assign probability intervals to predictions.

Read More
Quick Insights Quick Insights

RA Quick Insights: Using Sales Stack Ranking to Grow Net Sales & Profits

Commercial Analytics, aimed at improving Gross Profits and Sales Productivity, doesn't have to be complex to drive the proper outcomes with Pricing and Sales teams.

𝐒𝐚𝐥𝐞𝐬 & 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭𝐢𝐧𝐠 𝐒𝐭𝐚𝐜𝐤 𝐑𝐚𝐧𝐤𝐢𝐧𝐠 is another simple yet effective Revenue Analytics technique to steer Sales behavior in the right direction and drive incremental Net Sales (and Gross Profits).

Read More