Many companies struggle to keep up with effective promotion strategies. Discover why 50% of companies are falling behind in promotion analytics and learn actionable steps to get ahead. This video explores common pitfalls in Promotion Effectiveness & Optimization, highlighting key findings from our Revenue Growth Analytics Maturity Scorecard.

Join us for an insightful session as we explore smart pricing and analytics strategies tailored for tire & repair shops. Learn how to optimize pricing and discounting to drive car count, sales, and enhance profitability. This webinar is especially geared toward multi-location, regional, or super-regional/national retailers, as well as private equity operators in the space, looking to drive profitable growth.

Learn how to leverage in-house Knowledge Graphs to optimize your Pricing, Promotions, and Marketing efforts and uncover unique, actionable business insights substantially faster than traditional data structures and analytics currently allow.

The webinar is tailored for Revenue Growth Management (RGM) / Pricing, Commercial, and Analytics/Data Science leaders in CPG. Nevertheless, all industry participants from those domains are welcome as the content is highly relevant.

Dive into the comprehensive "2023 Revenue Growth Analytics Maturity Report" with our detailed webinar. This session covers key industry capabilities, strategic insights, and best practices in Margin Analytics & Optimization, Promotion Effectiveness, and Sales & Customer Growth Analytics.

Unleashing the Power of Data-Driven Marketing in a Post-Cookie World

In a marketing landscape adapting to the demise of 3rd party cookies, making sense of your marketing channels is not just vital; it's challenging.

Marketing Mix Modeling (MMM) offers a strategic, comprehensive view of marketing performance, free from the constraints and challenges of cookie-based tracking.

Understanding the business impact of price changes and promotional investments is crucial for effective revenue management. In this webinar, we'll guide you through building a B2B Price Elasticity Model in under 90 minutes, using both Linear Regression and Machine Learning methods. Learn how to increase price realization, optimize inventory, and drive net sales and gross profits. Attendees will receive a comprehensive blueprint and R code to implement in their organizations.

A 1% Net Price realization can drive, on average, an 11% improvement in Operating Profits, making Pricing the most critical business lever.

To achieve this, robust Margin Analytics & Optimization capabilities are essential.

These capabilities help control price discounts, reduce variability in margin profiles, and empower sales teams with rapid pricing insights. Using open-source tools like R and Python, along with self-serve BI tools like Tableau and Power BI, organizations can build a best-in-class Margin Analytics platform efficiently.

Discover how to build a B2B Margin Analytics & Optimization platform in Tableau, addressing key pricing and discounting challenges. Learn to identify Gross Profit drivers, coach your Sales team, and optimize discount strategies to boost Net Sales and profitability. Watch now for actionable insights and practical solutions.

Discover how strategic discounting transforms customer engagement and drives profitability in this week's Revology Analytics Insights video. Learn to tailor discounts effectively, ensuring sales growth and customer loyalty without compromising your bottom line.

Discover the latest insights in our newest video: The State of Promotion Analytics & Optimization. A must-watch for this week!

GPT-4 is already starting to reshape the field of commercial analytics, and we at Revology Analytics are huge proponents of it.

In our recent webinar titled "GPT-Powered Speed: Supercharging your Revenue Analytics," we delved deep into how GPT-4 is a game changer for analytics teams. More specifically, we explored GPT-4's ability to accelerate productivity around diagnostic and predictive analytics for Revenue growth problems.

In addition to exploring how to create the perfect prompts for analytical workstreams, we provided hands-on examples in Python using simulated data sets for things like Price Elasticity modeling, Cohort Analyses, and Churn Modeling.

We have the full recording available here for those who missed the live session or wished to revisit the insights.

In this video, the Revenue Growth Drivers Analysis technique is explored in detail for a fictitious company, Company ABC, to understand the drivers of year-over-year net revenue growth.

The analysis breaks down the impact of Pricing actions, Volume, and Customer and Product mix on the company's Net Revenue growth. The detailed analysis is conducted at the customer-product level rather than an aggregate level, allowing for more actionable insights.

We illustrate the detailed calculations for Pricing, Volume, and Mix impacts using an Excel Growth Drivers Analysis template, available for download at https://www.revologyanalytics.com/revenue-analytics-tools.

Companies are in the business of making money, and most often, they care about maximizing their Revenues, Gross Profit, and Operating Income. One of the biggest challenges Finance and Revenue Management teams face is the ability to systematically diagnose the drivers of fundamental business performance changes near real-time.

The price-cost-volume-mix analysis, sometimes known as Revenue or Gross Profit Growth Deep Dive, helps you understand the relevant components that drove your revenue, gross Profit, or other critical financial changes from one period to the next (or for actuals vs. budget).

This short video will show you a simple Gross Profit Growth Deep Dive built on customer transactional data.

This week, I wanted to show you another simple yet effective revenue analytics technique to steer sales behavior in the right direction and drive Gross Profits. Part 2: Discount Curve Analysis

Part 1: Using Gross Margin % vs. Net Sales Customer Matrix to segment customers into actionable Sales & Pricing performance clusters.