Edit Content

Main Menu

Let's chat.

Have a Revenue Growth Analytics pain point, a question, or a content suggestion?

Pricing and Revenue Management

Stop leaving money on the table. Our pricing analytics identify 2-7% margin improvement opportunities through price elasticity modeling, discount optimization, and strategic pricing governance

The Problem

Pricing optimization is critical to the success of most businesses. Yet, many sales, marketing, and finance teams struggle to determine their optimal pricing due to a lack of accurate data and ineffective pricing systems and processes that are hard to scale, complicated, and costly.

This situation often leads to unrealized growth opportunities, lost revenue, and cash flow issues impacting wholesalers, retailers, and manufacturers. The failure to conduct promotional effectiveness analyses worsens the problem, resulting in a hazy understanding of investment impacts.

The Solution

Implementing an effective, differentiated pricing strategy can be tricky. That’s where pricing consultants come in. At Revology Analytics, our pricing strategy consultants empower sales, marketing, and finance executives with advanced margin analytics and optimization solutions.

We understand that pricing is both an art and a science. That’s why our pricing consultants combine the art of revenue growth management with the science of machine learning to provide customized solutions that integrate seamlessly into existing workflows.

Best of all, our bespoke solutions use intuitive tools, allowing mid-market executives to make quick and informed decisions without significant financial constraints or heavy reliance on external support.

Get Started

The Outcome

Pricing optimization is critical to the success of most businesses. Yet, many sales, marketing, and finance teams struggle to determine their optimal pricing due to a lack of accurate data and ineffective pricing systems and processes that are hard to scale, complicated, and costly.

The Revology Edge

Every organization is unique, including yours. That’s why we don’t offer one-size-fits-all, cookie-cutter solutions like many other strategy consulting firms.

We collaborate with sales, marketing, finance, and IT departments, helping them implement customized strategies from ideation to execution.

The result is user-friendly and agile margin analytics and optimization solutions delivered within as few as three months, perfectly tailored to your unique business needs, and fully operable without costly external resources.

But don’t just take our word for it. See how other industry leaders have used solutions to grow their bottom lines.

Want to implement an effective pricing strategy? Contact us today to speak to one of our experienced pricing strategy consultants, or take our Revenue Growth Analytics quiz to discover how to boost revenue.

Get Started

We Will Find an Answer to Your Questions

Learn More About Our Pricing & Revenue Management Advisory Services

Pricing Strategy / Org Capability Development

Pricing Strategy Development: Creating comprehensive pricing strategies that align with your business goals. This includes setting pricing objectives, defining pricing and discounting tactics, and developing a pricing segmentation and governance framework to ensure consistent execution and continuous improvement.

Pricing Governance and Policy Formulation: Establishing pricing policies and governance frameworks that standardize pricing decisions across the organization, ensuring compliance and reducing price variability.

Organizational Capability Building: Developing internal capabilities through training and workshops to empower your teams with the skills and knowledge necessary for effective pricing and revenue management.

Pricing Technology Implementation: Assisting in the selection, implementation, and integration of advanced pricing software and tools that support data-driven pricing decisions and enhance pricing processes.

Pricing & Margin Analytics

Descriptive and Diagnostic Pricing Analytics Platform Development: Designing customizable and robust pricing analytics platforms using Power BI, Tableau, or custom web applications. These platforms provide functional leaders with critical insights that drive business and customer success. Our tailored data visualization solutions encompass various areas within Pricing, Promotions, Sales, and Marketing, allowing for dynamic and interactive data storytelling.

Price Waterfall and Profit Leakage Analysis: Pinpointing significant opportunities in your transactional pricing, helping your Pricing and Sales teams recapture lost profits, and putting more money in your pockets.

Growth Decomposition (Rate-Mix Analysis) and Optimization: Systematically decomposing the critical drivers of your Revenue and Gross Profit performance into Pricing, Cost, Unit Volume, and Sales Mix drivers, and helping your Sales teams to refocus their efforts on the right products, customers, or geographies and your Pricing teams to course-correct adverse pricing actions.

Industry Margin Pool Analysis: Providing insights on the winners and losers of your industry’s value chain, helping your Pricing and Sales teams negotiate better terms or restructure rebate programs into pay-for-performance agreements.

Pricing & Margin Optimization

Price Elasticity Modeling: Using customized statistical modeling or more advanced machine learning algorithms to help you understand the Unit Volume and Profit impact of your regular (List Price) and promotional price changes and those of your competitors. Understand price sensitivity by product for your Distributors, Retailers, and Consumers.

Dynamic Scenario Analyses: Machine Learning-enabled Volume, Revenue, and Profit scenario analyses built into your Power BI, Tableau, or custom web platform environment for easy consumption and action by your Pricing and Sales teams.

Pricing Markdown Optimization: Customized solution to manage your clearance discounting strategy to balance the need for increased liquidity and incremental profit while delivering clear Markdown Pricing Guidelines to your Pricing and Sales teams.

Dynamic Pricing Capabilities: Saving you thousands of working hours annually on intelligent price analytics & execution for the long tail of your product assortment, tailored to the customer’s profile and market characteristics.

Competitive Pricing Intelligence and Lead/Follow Analyses: Helping your Pricing and Sales teams better understand your industry price position and anticipate competitor price moves.

Pricing Sentiment Analysis: Using Natural Language Processing to help you understand what product reviews, customer service interactions, and social media chatter say about your customer price perception.

Pricing Research

Perceived Price-Value Mapping: Compared to anchor brands, monitoring your relative price and value position in the marketplace helps you evaluate potential price or product changes to drive market share.

Conjoint Analysis / Gabor Granger / Van Westendorp Studies: Helping your Pricing and Product teams facilitate popular customer research methods to understand pricing and feature trade-offs for new products and to complement machine learning-based price sensitivity models.

Promotion Effectiveness

Trade Promotion Effectiveness (TPE) Capabilities: Providing micro- and macro-level Promotional ROIs to your Sales, Pricing, Marketing, and Category Management teams. Our TPE solutions are customized to your business, leverage harmonized internal and external/syndicated data, and are built into your Power BI, Tableau, or custom web platform environment for easy consumption and action.

Industry Margin Pool Analysis: Providing insights on the winners and losers of your industry’s value chain, helping your Pricing and Sales teams negotiate better terms or restructure Promotion & Rebate programs into pay-for-performance agreements.

Promotion Optimization

Trade Promotion Optimization (TPO) Capabilities: Providing you with ML-enabled simulation capabilities to predict the impact of price discounts and promotional events, including in-store merchandising support, time, and place of execution. Promotional Optimization capabilities help you generate account-specific promotional calendars that maximize a specific volume, share, or profit growth objective.

TPX Vendor Assessment and Selection: The Consumer Products and Manufacturing industries have many capable software vendors specializing in industry-specific TPX (Trade Promotion Management, Effectiveness, and Optimization) solutions. For firms seeking enterprise-grade TPX software, Revology Analytics can manage the requirements analysis and gathering and the TPX vendor assessment and selection process to ensure optimal results.