Learn how to leverage in-house Knowledge Graphs to optimize your Pricing, Promotions, and Marketing efforts and uncover unique, actionable business insights substantially faster than traditional data structures and analytics currently allow.

The webinar is tailored for Revenue Growth Management (RGM) / Pricing, Commercial, and Analytics/Data Science leaders in CPG. Nevertheless, all industry participants from those domains are welcome as the content is highly relevant.

A $150MM Public Interest enterprise struggled with inefficient marketing spending and an over-reliance on offline channels. Revology Analytics transformed their approach by merging marketing mix modeling with advanced multi-touch attribution. This shift revealed the effectiveness of digital channels, leading to a strategic reallocation of the marketing budget. A dynamic Power BI dashboard further empowered the organization to make data-driven decisions.

AI and ML have been reshaping industries, and Sales and Marketing Executives stand at a pivotal crossroads as capabilities from leading tech platforms accelerate.

The key to a competitive edge and increased profitability is leveraging popular tech stacks like Microsoft and Google. However, navigating through an oversaturated market of ~ 10,000 "turnkey" software products for Sales & Marketing Enablement is daunting.

Enter In-Sourcing, the strategic approach that elevates your company's analytics maturity, using popular tools like Microsoft's Power Platform and Azure or Google Cloud AI. In-sourcing your Revenue Growth Analytics capabilities highlights the transformation from vendor-reliance to an empowered, insights-driven organization, offering a path for executives to transform their companies to truly data and insights-driven.