Revology Analytics’ 2025 Revenue Growth Analytics (RGA) Maturity Scorecard—based on a global survey of 158 commercial leaders—reveals a stark disconnect between AI enthusiasm and AI maturity. Among organizations that have adopted AI, 42% use it only for basic task automation and 28% for GenAI content creation, while just 6% leverage AI for advanced data-driven pricing and revenue insights. The “Very High” maturity tier has actually shrunk from 7% of organizations in 2023 to under 2% in 2025, even as AI investment has surged. Half of all organizations remain stuck at “Medium” maturity, roughly 75% still rely on cost-plus pricing, and 61% manage discounting entirely by hand.
These findings mirror what major research firms are reporting at a macro level. McKinsey’s latest data shows 88% of organizations now use AI, yet 80% have seen no tangible EBIT impact. MIT’s 2025 research found that 95% of enterprise GenAI pilots fail to deliver P&L impact, and 42% of companies scrapped their AI initiatives in 2025—up from just 17% in 2024. The pattern is clear: organizations are buying AI tools without building the pricing strategy, data infrastructure, and organizational readiness to make them work.
Yet the companies that get these fundamentals right are seeing transformative results. Dynamic pricing algorithms are driving up to 16% revenue growth. AI-powered promotion optimization has delivered 80% lifts in targeted sales. And Revology’s own analysis of ~2,000 public companies confirms that a 1% price improvement translates to a 6.4% median operating profit gain—with some industries seeing 9–17% impact.
Join Armin Kakas (Revology Analytics), Enrico Sieni (Revify Analytics), and Rudy Agovic, PhD (Revology Partner and AI Expert) for a candid, practitioner-led conversation grounded in proprietary benchmarking data and real-world implementation experience. We’ll cut through the vendor noise with specific ROI benchmarks, the prerequisites most organizations overlook, and a clear-eyed view of where AI actually moves the needle in pricing.
