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Mariona

Mariona Baneras

Sr. Data Scientist

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About Mariona

Mariona is a physicist and data scientist with a research background and more than eight years of industry experience. She has worked with various companies ranging from digital startups to global insurance firms. Throughout her professional journey, Mariona has helped companies achieve success in their pricing and revenue management endeavors by providing impactful data-driven solutions and rigorous analysis.

Early in her career, she honed her consulting skills in corporate strategy and intrapreneurship. Mariona has developed a strategic mindset that allows her to deliver tailored solutions to clients’ unique challenges.

Mariona possesses several core strengths:

  • Advanced analytics expertise: Mariona leverages statistical and machine learning techniques to optimize pricing and promotions, forecast demand, and empower decision-makers to drive business growth.

  • Data visualization proficiency: Mariona has a passion for designing intuitive, visually stimulating data visualization solutions that drive adoption and help discover key insights.

  • Technical know-how: Mariona has a strong foundation in development and project management, enabling her to automate critical processes and seamlessly integrate systems for enhanced operational efficiency.

Recent Articles

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How Strategic Price Customization Recaptures Value

October 1, 2025

The most dangerous threat to profitability isn’t a market crash but the silent erosion of margin from a flawed pricing structure. Most companies unknowingly lose over half of their intended price increases to a “leaky waterfall” of unchecked discounts, rebates, and ad-hoc sales overrides. This article provides a blueprint for building a data-driven, value-based pricing engine to plug these leaks and transform pricing into your most powerful lever for growth.

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Revenue Growth Analytics Maturity in 2025: Why Pricing Punch Still Matters, and How to Land It

September 24, 2025

Revology’s 2025 Revenue Growth Analytics (RGA) Maturity Scorecard confirms pricing is still the most powerful profit lever, but its impact is uneven and difficult for most organizations to capture. Our latest report reveals that 50% of companies remain at a ‘Medium’ maturity level, with significant gaps in promotion ROI and sales enablement analytics that consistently leak value. This article breaks down the four pillars of RGA and provides actionable 90-day playbooks to help leaders close the execution gap and translate price potential into realized profit.

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Tariffs, “Sneakflation,” and the Pricing Tightrope

August 26, 2025

A hidden tariff tax, dubbed “sneakflation,” is quietly raising prices on everyday goods and squeezing business profits. Faced with this pressure, many companies make the mistake of implementing blunt, across-the-board price hikes that can damage sales volume and customer relationships. This post details a smarter, surgical approach, using data-driven strategies like price elasticity analysis and scenario modeling to manage rising costs. Learn how to walk the pricing tightrope to protect your margins without alienating your customer base.

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The Distributor’s Playbook for Growing Share of Wallet

August 20, 2025

Distributors are unknowingly losing profit from their best accounts due to blind spots in pricing, discounting, and product mix. Traditional sales reports can’t detect this slow drain, allowing significant cross-sell opportunities and margin to go untapped. Guided purchase intelligence offers a disciplined framework, combining smart analytics with sales activation to systematically identify and recapture this hidden value. This playbook provides a step-by-step guide to grow your share of wallet and build a more resilient, profitable business.

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How Hidden SKU Profitability Is Dragging Down Your Distribution Business (And How to Fix It)

August 6, 2025

Are you seeing revenue climb while margins get squeezed? Your distribution business is likely caught in the “Portfolio Trap,” where high-volume but unprofitable SKUs secretly drain your bottom line. This article diagnoses the problem, revealing how a lack of granular data and reliance on outdated pricing models hide the true costs eroding your profits. Discover how to fix this by focusing on SKU profitability, enabling you to identify and manage these hidden drags to drive real financial growth.

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The $1 Trillion Blind Spot: Why Most B2B Promotions Destroy Profit

July 30, 2025

What if your biggest sales driver was also your biggest profit drain? For most B2B companies, this is the hidden reality of their trade spend, where a lack of true promotion trade optimization allows margin-destroying activities to hide behind impressive-looking sales lifts. This article exposes the common fallacies—from the “top-line lift” trap to cannibalization blind spots—and provides an analytics-driven framework to turn your promotional budget from an unmanaged expense into a strategic growth investment.

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