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Enrico Sieni

Consulting Partner - Pricing Strategy

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About Enrico

Enrico is a Consulting Partner for Revology and the founder of Pricing Lever LLC, a consultancy dedicated to partnering with organizations to drive transformative growth through strategic pricing and product management. With a global career that spans multiple industries and continents, Enrico has consistently demonstrated his ability to elevate essential business functions, including financial planning, pricing strategy, and analytics, to new heights of performance.

Throughout his career, Enrico has been recognized as a change agent. He is adept at developing and executing comprehensive business strategies that align cross-functional teams toward shared objectives. His expertise is maximizing revenues and profitability, particularly in highly competitive markets, by leveraging best practices in business strategy, data analytics, and operational excellence.

Enrico’s leadership is characterized by his ability to build, train, and optimize high-functioning teams. He fosters a culture of accountability, professional development, and collaboration, ensuring that his teams are equipped to deliver exceptional results. His extensive experience includes senior executive roles at MSC Industrial Supply Co., Berry Plastics Corporation, and HB Fuller, where he led significant initiatives that substantially improved profitability and operational efficiency.

Enrico’s core strengths include:

  • Executive Leadership: Proven track record in building and scaling pricing teams, sustaining industry-leading gross margins, and navigating complex pricing challenges, including tariff implementations and hyperinflation.

  • Strategic Planning & Analytics: Expertise in developing and executing strategic pricing initiatives that drive substantial EBITDA improvements and ensure alignment with global financial targets.

  • Process Reengineering & Change Management: Led transformations in FP&A functions, standardized data governance across global operations, and delivering enhanced customer service while optimizing operational efficiency.

Education

University of Bath
BSc Honours, Business Administration

Certifications & Continued Education

  • Lean Six Sigma Master Black Belt

Organizations

  • Professional Pricing Society
  • Jack Welch Management Institute (Training Contributor)

Recent Articles

Business analytics dashboard showing data visualizations and reports on a laptop screen.

The Distributor’s Playbook for Growing Share of Wallet

August 20, 2025

Distributors are unknowingly losing profit from their best accounts due to blind spots in pricing, discounting, and product mix. Traditional sales reports can’t detect this slow drain, allowing significant cross-sell opportunities and margin to go untapped. Guided purchase intelligence offers a disciplined framework, combining smart analytics with sales activation to systematically identify and recapture this hidden value. This playbook provides a step-by-step guide to grow your share of wallet and build a more resilient, profitable business.

Read More »
Circular chart showing 2025 RGA maturity levels with percentages for each category.

How Hidden SKU Profitability Is Dragging Down Your Distribution Business (And How to Fix It)

August 6, 2025

Are you seeing revenue climb while margins get squeezed? Your distribution business is likely caught in the “Portfolio Trap,” where high-volume but unprofitable SKUs secretly drain your bottom line. This article diagnoses the problem, revealing how a lack of granular data and reliance on outdated pricing models hide the true costs eroding your profits. Discover how to fix this by focusing on SKU profitability, enabling you to identify and manage these hidden drags to drive real financial growth.

Read More »
Revology Analytics revenue and GPS break-even price elasticity visualization.

The $1 Trillion Blind Spot: Why Most B2B Promotions Destroy Profit

July 30, 2025

What if your biggest sales driver was also your biggest profit drain? For most B2B companies, this is the hidden reality of their trade spend, where a lack of true promotion trade optimization allows margin-destroying activities to hide behind impressive-looking sales lifts. This article exposes the common fallacies—from the “top-line lift” trap to cannibalization blind spots—and provides an analytics-driven framework to turn your promotional budget from an unmanaged expense into a strategic growth investment.

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Waterfall diagram illustrating steps for pocket price remediation process.

What is Your True Net Price? The Ultimate Guide to B2B Commercial Psychology & Profit Realization

July 23, 2025

While companies obsess over list price, our research shows the average business systematically dismantles its own profitability from within. The real battle is won or lost in the price waterfall—the chasm between list price and the final pocket price where discounts, rebates, and allowances silently erode margin. Achieving optimal net price realization requires moving beyond siloed commercial psychology and spreadsheet chaos to a unified strategy that stops profit leakage at its source. This guide provides the framework to reclaim that lost margin by focusing on the one number that truly matters: your True Net Price.

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B2B purchase decision factors infographic showing influence groups.

Help! The Customer is Walking, Drop The Price!

July 16, 2025

When a key customer threatens to leave over price, the immediate instinct is to offer a discount to save the deal. However, this reactive approach is a trap that devalues your offering and fails to fix the real root causes, which are often a series of unaddressed service and operational failures. Learn a strategic framework to diagnose the true source of dissatisfaction and negotiate a solution that strengthens the partnership while protecting your profitability.

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Data-driven pricing strategies for maximizing value and profitability.

How Strategic Price Customization Recaptures Value

July 7, 2025

Many businesses unknowingly lose significant profit through complex discounts and a failure to base prices on customer value, a phenomenon known as the “Leaky Pricing Waterfall.”

A mere 1% improvement in price realization can increase operating profit by a median of 6.4%, yet most companies only achieve half of their planned price increases. By building an in-house capability with a causal data foundation and a price customization framework, companies can transform this profit leakage into a powerful engine for growth.

Read More »
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