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Enrico Sieni

Consulting Partner - Pricing Strategy

About Enrico

Enrico is a Consulting Partner for Revology and the founder of Pricing Lever LLC, a consultancy dedicated to partnering with organizations to drive transformative growth through strategic pricing and product management. With a global career that spans multiple industries and continents, Enrico has consistently demonstrated his ability to elevate essential business functions, including financial planning, pricing strategy, and analytics, to new heights of performance.

Throughout his career, Enrico has been recognized as a change agent. He is adept at developing and executing comprehensive business strategies that align cross-functional teams toward shared objectives. His expertise is maximizing revenues and profitability, particularly in highly competitive markets, by leveraging best practices in business strategy, data analytics, and operational excellence.

Enrico’s leadership is characterized by his ability to build, train, and optimize high-functioning teams. He fosters a culture of accountability, professional development, and collaboration, ensuring that his teams are equipped to deliver exceptional results. His extensive experience includes senior executive roles at MSC Industrial Supply Co., Berry Plastics Corporation, and HB Fuller, where he led significant initiatives that substantially improved profitability and operational efficiency.

Enrico’s core strengths include:

  • Executive Leadership: Proven track record in building and scaling pricing teams, sustaining industry-leading gross margins, and navigating complex pricing challenges, including tariff implementations and hyperinflation.

  • Strategic Planning & Analytics: Expertise in developing and executing strategic pricing initiatives that drive substantial EBITDA improvements and ensure alignment with global financial targets.

  • Process Reengineering & Change Management: Led transformations in FP&A functions, standardized data governance across global operations, and delivering enhanced customer service while optimizing operational efficiency.

Education

University of Bath
BSc Honours, Business Administration

Certifications & Continued Education

Organizations

Recent Articles

Live webinar on turning pricing data into profit by Revology Analytics.

Turn Pricing Data Into Profit

Are you confident you’re getting full value from your pricing and discounting—or is margin quietly drifting? For most manufacturers and distributors, the answer is buried

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Mobile app screens showing Uber ride options with surge pricing and dynamic fare models.

The Executive’s Guide to Surge Pricing and Dynamic Pricing Models

While many executives associate surge pricing with Uber or airlines, its real untapped potential lies within B2B industries still reliant on static, annual price lists. This guide unpacks how dynamic pricing models move beyond “cost-plus” formulas, allowing businesses to respond intelligently to market shifts, protect margins from volatile costs, and capture otherwise lost revenue. From manufacturing and distribution to retail, learn how to leverage your data to implement a pricing strategy that boosts profitability and agility.

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AI-generated image showing a digital human figure with stock charts and a hand on a steering wheel w.

AI Won’t Fix Your Pricing Strategy. This Will.

While many leaders are seduced by the promise that a sophisticated AI tool can solve their pricing problems, this illusion of innovation is a dangerous trap. A fancy algorithm will never substitute for a sound, human-led strategy, a solid data foundation, and strong commercial execution. Lasting success comes not from outsourcing your thinking to a black box, but from building a durable, in-house capability that empowers your team to win.

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Illustration of price optimization and value recapture strategies by Revology Analytics.

How Strategic Price Customization Recaptures Value

The most dangerous threat to profitability isn’t a market crash but the silent erosion of margin from a flawed pricing structure. Most companies unknowingly lose over half of their intended price increases to a “leaky waterfall” of unchecked discounts, rebates, and ad-hoc sales overrides. This article provides a blueprint for building a data-driven, value-based pricing engine to plug these leaks and transform pricing into your most powerful lever for growth.

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Analytics report on revenue growth and pricing strategies.

Revenue Growth Analytics Maturity in 2025: Why Pricing Punch Still Matters, and How to Land It

Revology’s 2025 Revenue Growth Analytics (RGA) Maturity Scorecard confirms pricing is still the most powerful profit lever, but its impact is uneven and difficult for most organizations to capture. Our latest report reveals that 50% of companies remain at a ‘Medium’ maturity level, with significant gaps in promotion ROI and sales enablement analytics that consistently leak value. This article breaks down the four pillars of RGA and provides actionable 90-day playbooks to help leaders close the execution gap and translate price potential into realized profit.

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Illustration of tariffs, sneaky pricing, and rising costs with a ship and upward trend arrows.

Tariffs, “Sneakflation,” and the Pricing Tightrope

A hidden tariff tax, dubbed “sneakflation,” is quietly raising prices on everyday goods and squeezing business profits. Faced with this pressure, many companies make the mistake of implementing blunt, across-the-board price hikes that can damage sales volume and customer relationships. This post details a smarter, surgical approach, using data-driven strategies like price elasticity analysis and scenario modeling to manage rising costs. Learn how to walk the pricing tightrope to protect your margins without alienating your customer base.

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