Main Menu

Let's chat.

Have a Revenue Growth Analytics pain point, a question, or a content suggestion?

Revology Analytics

Directional signpost with "Better," "Good," and "Best" arrows outdoors.
Articles
Armin

The Science (and Art) of Estimating Price Elasticities

Most of us are familiar with the term customer price sensitivity as an important concept especially for sales, marketing and revenue management teams. It helps us understand how price changes affect demand, profitability or market share of our products or services. This week, I will describe the most popular analytical methods that help you measure your product or service price elasticities, including a few simple and proven machine learning based approaches that your analytics or data science teams can easily do.

Read More »
Business analytics dashboard with data charts and graphs on computer screens.
Articles
Armin

Monetize your Data with Operational Optimization

Last week I wrote about the key tenets for building analytics teams for real, measurable impact in your organization. This week, I’ll focus on one of the four fundamental #datamonetization strategies that companies should employ: capitalizing on their data assets to deploy #operational improvement initiatives that drive cost savings, revenue increases or both. Operational #optimization initiatives are usually a good place for companies to start their #analytics journey, assuming some foundational data capabilities are already in place: reliable internal data, decent #datagovernance and tech stack, a good understanding of customer behavioral profiles and foundational #datascience capabilities.

Read about key analytics use cases across three industries that optimize operational processes to drive real performance. If you have your own analytics use case stories from the trenches (successes or lessons learned), or just want to chat analytics, machine learning or revenue management, drop me a note.

Read More »
Celebrating teamwork and success with a group of people standing on a mountain peak at sunrise.
Articles
Armin

Building analytics teams for real impact

Most analytics transformation efforts do not deliver a positive ROI for the enterprise even after several years. CEOs and their boards know they need to execute an AI-led differentiation strategy to either future-proof themselves, address an existential risk in the marketplace, or simply to make some operational improvements to their business. Yet, according to most estimates, 75-90% of digital transformations fail and less than 1 in 5 companies have fully extracted value out of their analytics journey. Most organizations fail on the last-mile delivery – in other words, front-line employees and decision-makers are not using the analytics tools and processes as intended, or not using at all.
Over the last decade of leading analytics teams, I have succeeded and failed many times. Below are five lessons learned from these experiences. I hope it can serve as a helpful 10K foot roadmap for nascent or aspiring analytics leaders or seasoned business executives who want to build a sustainable practice that adds real, quantifiable value for their company and its customers.

Read More »
Let's chat.

Have a Revenue Growth Analytics pain point, a question, or a content suggestion?

The Hurt Hub@Davidson
210 Delburg St, Davidson, NC 28036, United States
+1 803-701-9243

Get in Touch

We would love to hear from you.