Discover how Revology Analytics propels mid-market businesses to sustainable, profitable growth by building advanced, in-house Revenue Growth Analytics & Management (RGM) capabilities—fast.
Our senior expert-led, hands-on approach ensures you own the tools, insights, strategy and processes needed to thrive long-term.
Gain exclusive access to the latest insights from over 150 commercial leaders on the state of Revenue Growth Analytics in 2025, based on our expanded Revenue Growth Analytics Maturity Scorecard™.
Discover how Revology Analytics propels mid-market businesses to sustainable, profitable growth by building advanced, in-house Revenue Growth Analytics & Management (RGM) capabilities—fast.
Our senior expert-led, hands-on approach ensures you own the tools, insights, strategy and processes needed to thrive long-term.
Gain exclusive access to the latest insights from over 150 commercial leaders on the state of Revenue Growth Analytics in 2025, based on our expanded Revenue Growth Analytics Maturity Scorecard™.
A practical guide for pricing, revenue, and risk leaders on how demand responsiveness shapes price increases, discounting, promotion design, and margin management. What Price Elastic
Discover how to select the most effective pricing approach using practical frameworks, KPIs, real-world examples, and an implementation roadmap tailored for B2B teams. Key takeaway:
Master retail data and governance to boost margins, competitiveness, and revenue. Many retailers use the traditional cost-plus method: calculate cost, add a markup, and distribute
Many AI pricing strategies fail because teams select a model without first understanding its costs. This guide explains how to develop pricing that protects margins,
A practitioner’s guide to quantifying willingness-to-pay differences by segment, including practical tests, KPIs, and rollout guardrails. Key takeaway: Without measuring pricing sensitivity, pricing decisions are
Pricing policy strategies bridge the gap between strategy and execution. For example, your company targets a 42% gross margin, while competitors undercut you by 8-12%
Many mid-market retailers and wholesalers’ pricing, finance, and merchandising executives have inherited outdated pricing solutions. These legacy pricing processes don’t quickly scale and heavily rely on expensive human, mundane tasks. There are no intelligent dynamic pricing capabilities that automatically set prices based on sales patterns, corporate objectives, and changing marketplace behavior. It often results in missed profit opportunities and liquidity problems.
Fortunately, you can build simple yet effective dynamic pricing solutions in 3-to 4 months that achieve up to 80% of its incremental Gross Profit $ potential. You can design and implement using practical methods and accessible technologies that empower your teams to take complete control without expensive 3rd party support.
Read more below about how you can achieve this and unlock an extra 1-3% in GP% in year 1.
RFM Analysis is a powerful tool for businesses seeking insights into customer behavior and segmenting them based on purchasing habits. By calculating RFM scores and creating segments, companies can identify valuable customer groups and target them with personalized sales and marketing campaigns. RFM Analysis is not limited to the retail industry or the marketing domain. It can be applied to most industries and functional domains that touch the customer, including pricing, supply chain, A/R, product management, and customer service. Additionally, RFM Analysis can benefit nonprofit organizations by understanding donor behavior to optimize fundraising initiatives.
In part 2 of our RFM Analysis article, we’ll dive deeper into how we can calculate RFM scores, visualize customer performance by RFM segment and discuss sales and marketing implications.
In a previous article, I wrote about the three main structural challenges that data scientists and their organizations face when maximizing their career satisfaction and business impact (data ROI).
This edition of Revology Analytics Insider will dive deeper into the first impediment (“mismatch between data scientist aspirations and corporate reality”). We’ll decompose why it exists and make concrete recommendations to the data science community and company leaders on how to best address it.
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Centered on proven best practices, Revology Analytics® provides Revenue Growth Analytics advisory services and thought leadership, driving profitable revenue growth for middle-market companies.
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