
RA Quick Insights Video Series: Revenue Growth Drivers Analysis Tutorial
In this video, the Revenue Growth Drivers Analysis technique is explored in detail for a fictitious company, Company ABC, to understand the drivers of year-over-year net revenue growth.
The analysis breaks down the impact of Pricing actions, Volume, and Customer and Product mix on the company’s Net Revenue growth. The detailed analysis is conducted at the customer-product level rather than an aggregate level, allowing for more actionable insights.
We illustrate the detailed calculations for Pricing, Volume, and Mix impacts using an Excel Growth Drivers Analysis template, available for download at https://www.revologyanalytics.com/revenue-analytics-tools.


