Why Your CPG Needs an Integrated Pricing & RGM Navigator (And Why It Beats Turnkey Solutions)

June 17, 2025

Mid-market CPGs are struggling to make profitable decisions due to data scattered across disparate internal and external systems. This fragmentation leads to significant margin erosion, reactive strategies, and a costly dependency on rigid, turnkey analytics solutions that fail to provide a complete picture. By embracing an integrated and owned Pricing & RGM Navigator, companies can unify their data, unlock predictive insights, and build true organizational capability. This empowers teams to move from reactive “fire drills” to a proactive, commanding position in the market.

The Tariff Tightrope: Why Walmart’s Price Hikes Signal a Reality Check for American Consumers

May 28, 2025

Walmart’s recent announcement of price hikes due to tariffs serves as a stark reality check, confirming that American consumers will ultimately bear these costs. This isn’t just about Walmart; it signals a broader economic shift impacting shoppers and presenting significant challenges for CPG companies. This article delves into why these price increases are happening and outlines crucial strategies for CPGs to navigate this turbulent environment.

Consumer: Food CPG – Case Study

August 1, 2024

Industry: Food CPG – breakfast & snacks
Area: Pricing Power Clarity, Offering Design & List Price Optimization

In collaboration with EBITDA Catalyst, Revology’s strategic partner for driving value creation for mid-market Private Equity.

Taking Charge of Your Revenue Growth Analytics

November 15, 2023

Revology Analytics had the opportunity to join 25 leading Revenue Growth Management executives in CPG and Manufacturing in St. Louis earlier this week. We discussed the state of Revenue Growth Analytics in the CPG industry and the significant opportunity to in-source and own many of the advanced analytics capabilities foundational to a successful RGM and Pricing strategy.

In many ways, the state of Revenue Growth Management and its associated analytics capabilities have not changed meaningfully in the last ten years for Consumer Goods companies. There’s still a heavy reliance on data and information providers like Nielsen and IRI to carry out foundational Pricing & Promotional Analytics efforts, including Price Elasticity and Marketing Mix Modeling, or a heavy reliance on 3rd party software for price analytics, scenario analyses, and optimization efforts.

However, the world is changing….fast.

Driving Manufacturer Gross Profit through Promotion Effectiveness & Optimization – Case Study

November 12, 2023

In this case study, we explore how a $1.5B privately-held Consumer Packaged Goods manufacturer successfully navigated the challenges of a competitive market. Facing declining market share and profitability, the company struggled with ineffective promotional strategies, leading to eroded gross margins in the face of increased promotional spending. The company collaborated with Revology Analytics to develop the Promotion Effectiveness and Optimization platform using the client’s existing tech stack. This included the development of a Pricing & Promotions data warehouse in Azure and Diagnostic and Predictive Analytics capabilities for Pricing & Promotions using Tableau and R. The case study offers valuable insights into overcoming obstacles in planning and profitability, showcasing the significant improvements in retail buyer engagement, gross profit, promotional ROI, and market share.

Business Deep Dive Framework for Consumer Goods companies

January 10, 2023

Analytical fire drills and knee-jerk pricing actions are becoming increasingly common in the consumer goods industry. With intense competition and ever-changing customer needs, companies must be agile enough to rapidly adjust their strategies to remain competitive and deliver relative value to their consumers.

By creating a dynamic integrated performance deep dive, CPGs can identify specific areas of improvement to maximize efficiency while delivering high-quality products at competitive prices — all of which will help them stay ahead of the competition in today’s market.

In the below quick guide, we’ll explore the steps needed to build a reproducible and highly actionable (and impactful) performance deep dive that can help CPGs address Revenue performance shortfalls.

RA Quick Insights: The Misconception About Building Foundational Promotion Effectiveness & Optimization Solutions (in under 90 days)

November 9, 2022

If you are a ~$1B Manufacturer or Distributor that spends ~ 15% of its Gross Revenues on Promotions & Rebates, every 50bps improvement in your Promo ROIs will drive +$0.75MM to your EBITDA. Let me describe the steps to take to enable these capabilities for your organization.

Driving Manufacturer Gross Profit through bespoke Promotion Effectiveness and Optimization Capabilities

November 3, 2022

Did you know that most promotional investments by Manufacturers are a negative ROI investment, and each 1% improvement in Promo ROI can be a massive benefit to your Operating Profit?

Many mid-market manufacturing CFOs, CMOs, Pricing, and Sales executives are struggling with Promotional spending outpacing Profit growth, leading to unnecessary profit erosion.

Fortunately, most companies have the proper data assets to build sophisticated and actionable Promotion Effectiveness & Optimization solutions in-house, using methods and technologies they are already familiar with.

If you’ve always wanted to know how to build robust Pricing & Promotion Analytics capabilities organically and quickly (in ~ 4 months), please read this detailed Case Study that walks you through the critical steps with concrete examples.

Main Menu

Let's chat.

Who We Are

We would love to hear from you.Let’s chat!

Revenue Growth Analytics Maturity Report

What We Do

We would love to hear from you.Let’s chat!

Our Industries

We would love to hear from you.Let’s chat!

Insights and Resources

We would love to hear from you.Let’s chat!

Insights and Contents

Tools

Who We Are

We would love to hear from you.Let’s chat!

Revenue Growth Analytics Maturity Report

What We Do

We would love to hear from you.Let’s chat!

Our Industries

We would love to hear from you.Let’s chat!

Insights and Resources

We would love to hear from you.Let’s chat!

Insights and Contents

Tools

CPG

Top Categories

Let's chat.

Get in Touch

Who We Are

Advisory Services

Insights

Tools

CHECK YOUR SCORE NOW

We would love to hear from you.
Let’s chat!

We would love to hear from you.
Let’s chat!

We would love to hear from you.
Let’s chat!

We would love to hear from you.
Let’s chat!

We would love to hear from you.
Let’s chat!

We would love to hear from you.
Let’s chat!

We would love to hear from you.
Let’s chat!

We would love to hear from you.
Let’s chat!