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B2B Distributors

We empower healthcare distributors to unlock margin potential, reduce churn, and optimize pricing at scale through AI/ML-driven revenue management models and discount & clearance optimization capabilities.

Revology Analytics empowers healthcare B2B distributors in animal health and med-tech to harness advanced, AI/ML-enabled pricing and revenue strategies. By applying dynamic pricing models, predictive customer engagement, and profit intelligence tools, we help you overcome market complexities with confidence.

Driving Growth for Healthcare B2B Distributors: Turning Data into Profitable Action

Traditional distribution models—static price lists, uninformed discounting, siloed data—no longer keep pace with today’s saturated markets and demanding customers. Shrinking margins, missed cross-sell opportunities, and lack of real-time optimization hamper growth.

Our Advanced Revenue Management Approach:

Close Profit Leaks with Dynamic Pricing
AI models reveal the ideal price points to maximize revenue and profitability.
Reduce Churn with Predictive Analytics
Spot at-risk customers early and deploy proactive retention tactics.
Cross-Sell & Upsell
Utilize product affinity analytics to turn missed opportunities into consistent revenue drivers.
Data-Optimized Discount Management
Replace guesswork with guardrails that allow for controlled, profitable discounting.

Key Client Deliverables

Our Key Client Deliverables blend advanced analytics, AI/ML-driven Sales & Marketing enablement, and holistic Pricing & Revenue Growth Management strategies to deliver transformative commercial outcomes and sustained profit growth.

AI/ML-Based Dynamic Pricing Model for a Multi-Channel Med-Tech Distributor

Replaced gut-feel discounting with price elasticity cross-elasticity driven pricing strategies, lifting gross margins by 2-7% across 5,000 SKUs in six months.

Modeling Price Elasticities & Quick-Win Pricing for a B2B Healthcare Distributor

A leading medical device distributor leveraged our proprietary price elasticity modeling at the customer and product-segment levels. We introduced “pricing quick-wins” that preserved brand value, safeguarded top-line revenue, and unlocked incremental gross profit across multiple product lines and customer segments.

Predictive Churn Analytics for a National Veterinary Wholesaler

Flagged 500+ at-risk accounts with 80-90% accuracy, reducing churn by 30% through proactive retention campaigns. We embedded the automated churn prediction capability in the client’s MSFT Dynamics CRM environment.

Is Your Medical Device Distribution Strategy Future-Ready?

By integrating these capabilities incrementally and pragmatically—starting with high-impact pilot projects and scaling as you learn—distributors can navigate market shifts with agility. This data-driven approach safeguards margins, fortifies customer relationships, and sets the stage for ongoing growth.

Connect with Revology Analytics to explore how AI/ML-driven pricing, revenue growth management, and predictive analytics can elevate your performance. Leverage our proven methodologies and hands-on collaboration to build the capabilities you need—transforming data into profitable action and positioning your healthcare distribution business for enduring success.