Edit Content

Main Menu

Let's chat.

Have a Revenue Growth Analytics pain point, a question, or a content suggestion?

Consumer Packaged Goods (CPG)

We equip mid-market CPG companies with transparent, user-friendly Pricing & RGM solutions, enabling them to optimize pricing, promotions, and margins while seamlessly building long-term, in-house RGM capabilities.

Revology Analytics specializes in bringing advanced RGM strategies and accessible analytics tools to mid-market CPG companies. Our practitioner-led approach, refined across real-world engagements, empowers your teams to navigate inflationary pressures, competitive price wars, and demand fluctuations—while building sustainable, in-house Revenue Growth Analytics & Management capabilities.

CPG: Mastering Pricing Strategies to Unlock Growth

CPG brands face intense margin pressures and rising retailer demands in an era where costs and consumer expectations shift frequently. Rather than relying on black-box solutions, Revology creates transparent, intuitive RGM platforms and strategies that empower internal teams to continuously optimize price-pack architecture, promotional ROI, and margin performance.

We believe pricing and promotion decisions should be guided by analytics everyone can trust—not just a handful of data scientists or external vendors. That’s why our solutions are user-friendly, implemented collaboratively within 90–120 days, and built to strengthen your existing infrastructure. By embedding these capabilities and knowledge transfer internally, your brand gains the agility to thrive long-term in a highly competitive market.

Our Approach: Precision, Personalization, Profitability

Proven Solutions that Deliver Sustainable Gains for CPG

We begin with a thorough diagnostic of your pricing and promotional strategies, data infrastructure, and market conditions. Our advanced analytics span elasticity modeling, dynamic pricing scenario-based promotion planning, and actionable trade spend optimization. These insights then translate into practical next steps—like refined list prices, targeted promos, or cost-to-serve improvements—that your team can execute immediately.

Critically, we don’t just hand over a final report or presentation. We implement new processes, dashboards, and easy-to-use AI/ML-enabled tools and platforms that let you optimize in real-time. From mitigating margin erosion to capitalizing on whitespace opportunities, your CPG brand gains a future-ready RGM framework to sustain growth and respond to market shifts on your own.

Key Client Deliverables

Our Key Client Deliverables blend advanced analytics, AI/ML-driven Sales & Marketing enablement, and holistic Pricing & Revenue Growth Management strategies to deliver transformative commercial outcomes and sustained profit growth.

Optimizing Pricing Strategy for a Premium Food CPG Brand

dentified pricing opportunities leading to a $13–17 million annual profit gain and an 11% improvement in gross margin dollars.

Price Elasticity Modeling for a Fortune 500 Adult Beverage CPG

Informed pricing and promotional decisions with key retailers through advanced elasticity modeling.

Large-Scale Promotional Effectiveness Study and Strategy for a Private Food & Beverage CPG

Shifted focus to retailer display support, increasing gross profits for manufacturers and retailers.

Perceived Price-Value Mapping Initiative for a Private Food & Beverage CPG

Adjusted pricing strategies based on consumer research, increasing market share by aligning prices with perceived value.

Marketing Mix Modeling for a Private Food & Beverage Company

Optimized marketing spend and increased returns through detailed campaign ROI analysis.

Promotion Effectiveness and Optimization Platform for a Private Food & Beverage CPG

Increased gross profit by 8% and improved trade investment ROI from 80% to 92% through a tailored promotion optimization platform.

Rebate Analytics Dashboard and Strategy for a Private Food & Beverage CPG

Transformed distributor rebates into pay-for-performance agreements, aligning incentives and boosting profitability.

Augmented Revenue Growth Management Capabilities for a ~$1B Food & Beverage CPG

Provided on-demand analytics focusing on promotion effectiveness and strategic price increases.

C-Store Assortment Optimization Tool for a Private CPG's Sales Team

Drove company share of wallet through insights-based selling and optimized assortments.

Transforming Challenges into Growth Opportunities

Future-Ready Strategies for Sustainable Success

At Revology, our brand promise is to embed lasting Pricing and Revenue Growth Management capabilities so you can adapt to consumer shifts. By training your teams and integrating solutions within existing workflows, you gain long-term agility to manage ongoing cost and competitive pressures, e-commerce expansion, or new product launches. Our solutions aren’t just about fixing today’s problems; they establish a robust foundation for continuous improvement and profitable growth.