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Mariona

Mariona Baneras

Sr. Data Scientist

About Mariona

Mariona is a physicist and data scientist with a research background and more than eight years of industry experience. She has worked with various companies ranging from digital startups to global insurance firms. Throughout her professional journey, Mariona has helped companies achieve success in their pricing and revenue management endeavors by providing impactful data-driven solutions and rigorous analysis.

Early in her career, she honed her consulting skills in corporate strategy and intrapreneurship. Mariona has developed a strategic mindset that allows her to deliver tailored solutions to clients’ unique challenges.

Mariona possesses several core strengths:

  • Advanced analytics expertise: Mariona leverages statistical and machine learning techniques to optimize pricing and promotions, forecast demand, and empower decision-makers to drive business growth.

  • Data visualization proficiency: Mariona has a passion for designing intuitive, visually stimulating data visualization solutions that drive adoption and help discover key insights.

  • Technical know-how: Mariona has a strong foundation in development and project management, enabling her to automate critical processes and seamlessly integrate systems for enhanced operational efficiency.

Recent Articles

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Turn Pricing Data Into Profit

Are you confident you’re getting full value from your pricing and discounting—or is margin quietly drifting? For most manufacturers and distributors, the answer is buried

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The Executive’s Guide to Surge Pricing and Dynamic Pricing Models

While many executives associate surge pricing with Uber or airlines, its real untapped potential lies within B2B industries still reliant on static, annual price lists. This guide unpacks how dynamic pricing models move beyond “cost-plus” formulas, allowing businesses to respond intelligently to market shifts, protect margins from volatile costs, and capture otherwise lost revenue. From manufacturing and distribution to retail, learn how to leverage your data to implement a pricing strategy that boosts profitability and agility.

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AI Won’t Fix Your Pricing Strategy. This Will.

While many leaders are seduced by the promise that a sophisticated AI tool can solve their pricing problems, this illusion of innovation is a dangerous trap. A fancy algorithm will never substitute for a sound, human-led strategy, a solid data foundation, and strong commercial execution. Lasting success comes not from outsourcing your thinking to a black box, but from building a durable, in-house capability that empowers your team to win.

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