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Rudy Agovic, PhD

Consulting Partner - AI for Sales & Customer Growth

About Rudy

Rudy is the co-founder of Reliancy and Clarity Data Insights, a leading AI/ML solutions firm for Sales & Marketing Enablement.

He is a recognized expert in AI and Machine Learning (including AI & Industry 4.0 Tech), named a 2021 “Key Opinion Leader” by Onalytica.

Rudy has a successful track record of architecting and deploying AI/ML solutions for Sales & Customer Growth projects across various industries, including mid- and large-cap Retail, Industrials, CPG, Healthcare and SaaS.

Specifically, his expertise is in augmenting Sales and Marketing capabilities with AI, including advanced Customer Journey and Path Analytics and incorporating domain-specific, client-side LLMs into Sales and Marketing analytics solutions.

Rudy holds a PhD from the University of Minnesota and has published extensively in top-tier conferences on AI and machine learning.

Education

UNIVERSITY OF VIRGINIA – DARDEN SCHOOL OF BUSINESS
MBA – Decision Analytics and Business Ethics Focus

BAKER UNIVERSITY
Bachelor of Business Administration

Publications

Patents

Recent Articles

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Turn Pricing Data Into Profit

Are you confident you’re getting full value from your pricing and discounting—or is margin quietly drifting? For most manufacturers and distributors, the answer is buried

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The Executive’s Guide to Surge Pricing and Dynamic Pricing Models

While many executives associate surge pricing with Uber or airlines, its real untapped potential lies within B2B industries still reliant on static, annual price lists. This guide unpacks how dynamic pricing models move beyond “cost-plus” formulas, allowing businesses to respond intelligently to market shifts, protect margins from volatile costs, and capture otherwise lost revenue. From manufacturing and distribution to retail, learn how to leverage your data to implement a pricing strategy that boosts profitability and agility.

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AI Won’t Fix Your Pricing Strategy. This Will.

While many leaders are seduced by the promise that a sophisticated AI tool can solve their pricing problems, this illusion of innovation is a dangerous trap. A fancy algorithm will never substitute for a sound, human-led strategy, a solid data foundation, and strong commercial execution. Lasting success comes not from outsourcing your thinking to a black box, but from building a durable, in-house capability that empowers your team to win.

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